Rashmita Bindhani
Business Analyst
Chembur
Summary
MBA-qualified Business Analyst with nearly 2 years of experience driving data-backed decision-making across banking, consulting, BFSI, healthcare, and technology environments. Strong expertise in data analysis, financial modeling, and performance reporting, with hands-on experience using SQL, Advanced Excel, Tableau, Power BI, and CRM systems to translate complex data into actionable insights for leadership. Adept at cross-functional collaboration, financial viability assessment, and process optimization to improve profitability and support risk-aware business decisions.
Preferred locations: Mumbai, Ahmedabad, Bangalore, Pune, Hyderabad.
Overview
3
3
years of professional experience
7
7
Certifications
1
1
Language
Work History
Management Trainee in the Luxury Vertical
The Guardians Real Estate Advisory
06.2024 - 12.2024
- Drove high-impact brand positioning for luxury real estate projects, tailoring campaigns to resonate with HNI consumers.
- Ensured cohesive brand communication across touchpoints, on-ground activations, and partner networks.
- Led a pre-sales team of 10 managing HNI clients — skills transferable to banking client relationship management, cross-selling, and product adoption campaigns.
- Developed brand storytelling assets and presentations that enhanced project desirability and influenced sales exceeding 50 Cr.
- Planned and executed Google Search and Display campaigns for luxury residential projects (project-level lead generation and site-visit funnels).
Business & Finance Analyst
Prakash Electricals Ltd
04.2025 - 01.2026
- Led end-to-end tender and bid analysis for institutional and commercial electrical projects by reviewing BOQs, scope documents, and contractual terms; built detailed cost and margin models in Excel, improving bid accuracy and supporting go/no-go decisions.
- Developed financial models covering project costing, cash-flow forecasts, working-capital requirements, and profitability scenarios, enabling management to evaluate project feasibility and optimize expected margins by ~12%.
- Designed and maintained MIS dashboards (Excel, Power BI) tracking project-wise costs, billing milestones, receivables, vendor payments, and expense reports; reduced manual reporting effort by ~30% and improved management visibility.
- Conducted receivables and credit analysis by assessing client payment terms, billing cycles, and historical settlement patterns; supported liquidity planning and proactive follow-ups to reduce payment delays.
- Performed counterparty risk assessment for vendors and subcontractors by analyzing payment behavior, reliability, and contractual exposure; supported vendor prioritization and risk mitigation decisions.
- Gathered and documented business and operational requirements from project, finance, and procurement stakeholders; translated needs into actionable insights.
- Analyzed operational data to identify cost leakages, process gaps, and variance drivers; recommended process improvements aligned with Lean Six Sigma principles.
- Supported management with executive-ready reports and presentations, translating complex financial and operational data into clear, actionable insights for strategic planning.
Digital Marketing Executive Intern
Care24
01.2025 - 03.2025
- Spearheaded hyperlocal lead-generation campaigns integrating digital + offline branding with community engagement events.
- Improved brand visibility and employee alignment through simplified internal communication frameworks, led a task force to develop digital marketing funnel, increasing engagement by 38% increase in Instagram conversion rates.
- Collaborated with Wellness Forever India on a community engagement campaign that increased brand awareness and customer interaction; recognized by management for innovative problem-solving and leadership.
- Spearheaded the end-to-end execution of a hyperlocal lead-generation campaign in partnership with Wellness Forever across Thane, Andheri, Bandra, and Powai, including talent acquisition that boosted brand visibility and generated qualified home healthcare leads.
Market Research: Klarify Life Intern
HDFC Life Insurance
07.2023 - 10.2023
- Conducted qualitative market research, including 30 in-depth interviews, to gain deep insights into millennial consumer behavior, preferences, and decision-making processes.
- Conducted consumer insights research for Klarify Life Project, supporting distribution strategy and campaign planning in BFSI.
Digital Marketing & Market Research Intern
Gopillz AI Solutions
08.2023 - 08.2023
- Performed secondary research across therapeutic areas and developed digital education strategies to improve chronic disease awareness (Lupis, Gout, Arthritis), linking disease states.
Business Development : Marketing & Sales Intern
First Policy Insurance Brokers Pvt. Ltd.
04.2023 - 06.2023
- Collaborated with Sales, underwriters, and claims to develop marketing strategies, generating 50+ leads and managing follow-up, while analyzing GTM strategies using Apollo.io and Mailchimp to enhance sales and competitive advantage; also managed client relationships via CRM and developed marketing collateral.
Education
MBA in Marketing (HCM) -
K J Somaiya Institute of Management
Mumbai05-2024
B.Sc. Hons. - Chemistry
Sambalpur University
10-2020
XII -
Deepika English Medium School
05-2017
X -
Deepika English Medium School
05-2015
Skills
Requirement Gathering (BRD, FRD)
Accomplishments
- Delivered a 38% uplift in digital conversions via funnel optimization, while ensuring consistent brand tone across platforms by leading a cross-functional.
- Designed a CRM-based loyalty workflow (via WhatsApp automation) to improve repeat engagement — similar to banking retention and rewards models. Increased repeat usage by 22% in two months, building customer trust and long-term engagement.
- Led Online Reputation Management (ORM), improving Care24’s Google rating from 3.9 to 4.1, strengthening brand trust and perception
- Led a telesales & pre-sales team of 10, using Zoho CRM and structured scripts to qualify HNI leads and secure site visits, improving lead-to-visit conversion by 30%.
- Identified and addressed a root cause miscommunication in commission structure presentation by developing a visually enhanced template, adopted company-wide, which directly led to renewed partner commitment and the acquisition of two high-value clients within one week.
- Built cost, cash-flow, and margin models to support budgeting and improve projected profit margins by nearly 12%.
- Established a receivables and risk tracking framework (DPD/NPA) to assess counterparty reliability, enabling proactive credit control and reducing overdue receivables by 20%
Certification
Certified in Sales & Marketing Leadership Program
EXTRACURRICULAR ACTIVITIES
- Participated as a delegate at the Voice of Healthcare, National Diagnostic Forum 2023, enhancing networking skills with industry leaders.
- Co-Head of International Relations, International Business Society, K J Somaiya Institute of Management
- NSS Volunteer, NSS Unit, Somaiya Vidyavihar University.
SOFT SKILLS
- Adaptable
- Communicator
- Team Lead
- Networking
- Analytical
PERSONAL DETAILS
- Date of Birth: 8th September 1999
- Languages Known: English, Hindi, Odia
- Address: Madhuban, Tilaknagar, Chembur 400089
Technical Purview
● CRM Software : Zoho CRM , Salesforce , Hubspot
● Ad platforms & campaign : Google Ads, Meta Ads, LinkedIn Campaign Manager, Google Ads Editor, DV360, Hootsuite, Buffer, SemRush, Canva(Expert)
● Attribution measurement: Last-touch & multi-touch attribution concepts, basic incrementality testing, ROAS/CPA measurement
● BI & Reporting : SQL, Advanced Excel, Tableau, Power BI, UTM(Tracking) , SPSS , Jira
● Optimization: A/B Testing, Hotjar, GA4
Academic Achievements
● Presented a research paper titled ‘Prevalence of Obesity which affects the well-being among adolescents’ at the 3rd International Healthcare Management Conference.
● Spearheaded the International Relations and Diplomacy Workshop for the Inter-National Business Society, developing networking skills through interactions with Consulate Generals
● Strengthened cross-country relations with 10+ nations, showcasing stakeholder diplomacy skills.
Timeline
Business & Finance Analyst
Prakash Electricals Ltd
04.2025 - 01.2026
Digital Marketing Executive Intern
Care24
01.2025 - 03.2025
Management Trainee in the Luxury Vertical
The Guardians Real Estate Advisory
06.2024 - 12.2024
Digital Marketing & Market Research Intern
Gopillz AI Solutions
08.2023 - 08.2023
Market Research: Klarify Life Intern
HDFC Life Insurance
07.2023 - 10.2023
Business Development : Marketing & Sales Intern
First Policy Insurance Brokers Pvt. Ltd.
04.2023 - 06.2023
MBA in Marketing (HCM) -
K J Somaiya Institute of Management
B.Sc. Hons. - Chemistry
Sambalpur University
XII -
Deepika English Medium School
X -
Deepika English Medium School