Ratankumar Singh
Director of Digital Marketing
Kolkata,WB
Summary
Experienced Digital Marketing Executive offering 16-years background planning, developing, managing and implementing digital marketing strategies in IT Industry. In-depth knowledge of SEO, CRM and Google Analytics paired with deep familiarity of digital marketing channels. Resourceful and industrious professional skillful in measuring ROIs and KPIs and preparing and managing digital marketing budgets. Certified in TheTradeDesk, Simplifi, Google, DoubleVerify, HubSpot.
Overview
14
14
years of professional experience
13
13
Certifications
3
3
Languages
Work History
Director of Digital Marketing
Magicmind Technologies Limited
1 2024 - Current
- Develop and implement comprehensive marketing campaigns across various channels, including SEM, SMM, Affiliate, Email, Display, and programmatic advertising
- Collaborate with the inside sales and Business Development team to ensure marketing strategies align with company growth and revenue goals
- Strategies resource allocation to optimize ROI, utilizing SEO, SEO friendly content marketing, PPC, SMM, Programmatic display, and other relevant tactics
- Conduct competitive research to ensure our marketing efforts align with company objectives and market trends
- Test marketing tactics within budget constraints and forecast potential qualified Marketing Qualified Leads (MQLs), adjusting strategies to meet targets
- Work closely with the internal other departments and clients to determine new business opportunities, up-scaling, and cross-selling opportunities
- Draw the roadmap to start all the Organic and Paid Media activities to algin the company growth.
Manager - General Manager - Digital Marketing (Organic & Paid)
Brand Muscle
01.2020 - 12.2023
- Strategic planning and implementation, including mapping out a marketing strategy and then driving that strategy through testing and metrics
- Set up paid media campaigns like Google Paid Search, social media, programmatic display, and DOOH campaign, and monitor for better performance
- Analyzed ROAS for all paid media campaigns, worked on optimization and improvement, and ensured greater ROI
- Regularly communicated progress updates and comprehensive reports to the executive leadership team, highlighting accomplishments, addressing challenges, and identifying opportunities for business growth
- Provides support and execution for trafficking digital paid media campaign and lead SEO project
- Maintaining ongoing communication around marketing programs and campaign performance with clients and collecting their feedback for program growth
- Performance optimization through A/B testing and client reporting on taking steps for improvisation
- Collaborating internally to grow and develop marketing programs
- Lead and execute comprehensive SEO strategies for the company, resulting in a 30% increase in organic traffic within the first six months
- Conducted in-depth keyword research, competitor analysis, and market trends to identify opportunities for optimization
- Collaborated with cross-functional teams, including content creators, web developers, and marketing teams, to implement on-page and off-page SEO best practices
- Utilized SEO tools such as Search Console, Google Analytic, SEMrush, and Ah-refs to analyze performance metrics and provide actionable insights for continuous improvement
- Managed and mentored a team of SEO, and Paid Media specialists, ensuring alignment with overall business goals and objectives.
Assistant Manager - Digital Marketing
EGA Formerly ELI India
10.2017 - 12.2019
- Identify trends and insights and optimize spend and performance based on the insights
- QC and Testing of campaigns to ensure the integrity of links, content, and optimization for all devices and browsers wherever necessary
- To efficiently support clients and build and maintain relationships with various departments, such as Product and Creative, Analytic, and Client Support
- Proactively worked with clients and helped them to achieve more significant ROI by optimizing the campaigns
- Maintaining a smooth flow of deliverable for email campaigns and helping clients in the procurement of Return Path and Sender Score Certification
- Contributed to keeping thrilled clients by understanding and meeting their expectations Led a team of SEO specialists in executing on-page and off-page optimization strategies for diverse clients Developed and implemented a comprehensive SEO strategy that led to an increase in organic search traffic Conducted regular SEO audits to identify technical issues, provided actionable recommendations, and ensured timely implementation for clients across various industries
- Developed and executed successful local SEO strategies, optimizing Google My Business profiles and local citations for clients with a brick-and-mortar presence
- Implemented structured data markup and schema to enhance search engine visibility and improve click-through rates on search engine results pages (SERPs)
- Conducted A/B testing on meta titles, meta descriptions, and other on-page elements to improve click-through rates and user engagement
- Monitored and reported on key performance indicators, including organic traffic, keyword rankings, and conversion rates, ensuring clients were informed of progress and opportunities
- Stayed current with industry trends and algorithm updates, adjusting strategies accordingly and providing ongoing training to the team.
Team Lead, Marketing Services
Fishbowl
12.2016 - 10.2017
- Partner with marketing consultants and delivery partners to understand client/project goals and maintain client asset files for ongoing and project-based client contracts
- Provide monthly reports to consultants, informing them of trends, successes, and overall program and client campaign health
- To efficiently support clients, build and maintain relationships with various Fishbowl departments, such as Product and Creative, Analytic, and Client Support
- Data segmentation and re-targeting of the abandoned user to regain POS monitoring and escalation
- Responsible for driving NEW customer acquisitions & enriching ad content on the website by running targeted campaigns to reach the right audience
- Managed campaign management platform and increased subscriber database
- Qualitative analysis of the creative, such as following the CAN-Spam Act, checking spam words, etc
- Using Analytic tools for insights data/traffic and knowing customer behavior Campaign planning, development, and on-time execution, keeping the client’s expectations and requirements
- Collaborate with cross-functional teams, including content creators, web developers, and marketing teams, to ensure seamless execution of integrated digital strategies
- Conduct performance evaluations and provide constructive feedback to team members to foster professional growth and development
- Executed advanced on-page and off-page optimization strategies Led the implementation of technical SEO initiatives, including website audits, site restructuring, and mobile optimization, contributing to improved site performance
- Conducted regular performance analysis using tools such as Google Analytic, SEMrush, and Ah-refs, providing actionable insights to enhance campaign effectiveness.
Team Lead, Digital Marketing
Aptroid Technologies
01.2015 - 11.2016
- Develop and implement data-driven marketing campaigns across various channels, resulting in a 25% average increase in client ROI
- Collaborate with clients to understand business objectives, provide strategic recommendations, and ensure alignment with overall marketing goals
- Conduct training sessions on emerging digital marketing trends, tools, and platforms to enhance team capabilities
- Utilize marketing analytics tools such as Google Analytics, HubSpot, and social media analytics to measure and report on campaign performance
- Foster a collaborative and innovative team culture, encouraging creativity and cross-functional cooperation
- Developed and executed comprehensive digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns
- Managed and optimized PPC campaigns on platforms like Google Ads and Facebook Ads
- Conducted market research and competitor analysis to identify opportunities for innovation and improvement
- Implemented marketing automation workflows to nurture leads and streamline internal processes.
Sr. Specialist, Digital Marketing
Zeta Global
08.2010 - 12.2014
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition
- Design and oversee all aspects of our digital marketing department, including our marketing database, email, and display advertising campaigns
- Develop QA check list, QA the campaigns, guide the team for faster approval from client
- Monitor the performance of the campaigns
- Driving traffic and engagement that translates to sales and brand promotion
- Coordinate with advertising and media experts to improve marketing results
- Evaluate important metrics that affect our website traffic, service quotas, and target audience
- Work with your team to brainstorm new and innovative growth strategies
- Designed and managed paid media campaigns on Facebook, Instagram, Google, Linked-In, etc
- Administrative setup from ad account build-outs, social media page management, pixel integration, etc
- Working with the client to ensure we collect all necessary assets at the time of onboarding
- Produce weekly, monthly, and quarterly reports on organic social results on platforms such as Facebook, Instagram, Linked-In, YouTube, and others.
Education
Master of Business Administration (MBA) -
Bachelor of Computer Science (BCA) - undefined
P.G. College of Science, Osmania University
Skills
CPA, CPM, CPC, CPL, CPI, eCPM, CPV, CPS, etc
Data Segmentation
Data Analytics & Reporting
Database Management
Location Based Targeting
Strategy Planning, analysis, & Execution for SEM, SMM, & Paid campaigns
Competitor Analysis and recommendations
Google search console and analytics
Tools used: SEMrush, Arefs, Screaming Frog
Strategies for content development
Driving organic growth
Account and Team Management
Marketing Automation CRM
Campaign Optimization and pacing customization
Media Planning and forecasting
Campaign Management (SEO, SMM, SEM, and Paid Media)
Certification
Strategic Thinking
Additional Information
16+ years
Clients Handled
- Allstate
- Deltaco
- Husqvarna
- USC
- Martha
- ADT
- Union Bank
- American Express
- AT&T
- T-Mobile
- Quaker Oats
- Blaze
- Bob Cat
- Flex Publishing
- Sony
- Net-Geo
- Romantic Homes
- Cabinetwork's
- Drag Racer
- Diesel World
- American Family Ins
International Exposure
Represented the organization in Affiliate World Dubai 2024
Personal Information
- Father's Name: S. Ibothoi Singh
- Date of Birth: 03/01/1984
- Nationality: Indian
- Marital Status: Married
Causes
- Woman Education
- Civil Rights and Social Action
- Poverty Alleviation
Hometown
Manipur
Disclaimer
At this moment, I solemnly declare that the above-furnished particulars are accurate to the best of my knowledge and belief.
Timeline
Manager - General Manager - Digital Marketing (Organic & Paid)
Brand Muscle
01.2020 - 12.2023
Assistant Manager - Digital Marketing
EGA Formerly ELI India
10.2017 - 12.2019
Team Lead, Marketing Services
Fishbowl
12.2016 - 10.2017
Team Lead, Digital Marketing
Aptroid Technologies
01.2015 - 11.2016
Sr. Specialist, Digital Marketing
Zeta Global
08.2010 - 12.2014
Director of Digital Marketing
Magicmind Technologies Limited
1 2024 - Current
Master of Business Administration (MBA) -
Bachelor of Computer Science (BCA) - undefined
P.G. College of Science, Osmania University