Ratankumar S. Singh
Summary
To contribute my expertise to a growth-oriented organization, driving business impact through strategic execution, knowledge-sharing, and diligent effort toward shared goals.
Digital Marketing and Marketing Operations leader with 18+ years in Paid Media, specializing in Paid Search strategy and performance optimization across Google Ads and Bing Ads. I've led cross-functional teams of 100+ members, combining strategic planning with data-driven execution to deliver measurable results across global client portfolios.
My experience spans end-to-end digital campaigns, CRM, and marketing automation across Education, Gaming, Finance, Hospitality, Banking, Travel, and Subscription businesses — building scalable Paid Search and Paid Media frameworks with a strong focus on ROI and consistent, high-performance execution.
I bring hands-on expertise across SEM, SMM, Programmatic, CRO, Content, and Marketing Automation, along with proven strength in stakeholder management and cross-geography collaboration. I've managed campaigns across Email, Search, Display, Programmatic, DOOH, OOH, and Social for global clients including ADT, Sony, HBO, Amex, and Discovery across US, UK, AU, DK, and BEL markets, supported by leading MarTech and AdTech platforms (HubSpot, Salesforce, Zeta, The Trade Desk, DV360, Simplifi, Snapchat, Facebook Ads, IAS, DoubleVerify, etc.).
Overview
16
16
years of professional experience
Work History
Director - Marketing Operations
TrustedMediaBrands
GURGAON
08.2024 - Current
- Collaborate with global teams and cross-functional partners (planning, creative, analytics, tech) to deliver seamless programmatic and digital media execution at scale, ensuring consistency across Display, Video, Native, CTV, Audio, Paid Media, and SEM.
- Lead Paid Search strategy across Google Ads and Bing Ads, scaling performance in line with business goals.
- Own end-to-end campaign management — from strategy and planning through execution and post-campaign analysis — driving full-funnel impact.
- Manage and mentor a team of 75+ across programmatic and cross-functional groups, building a high-performance culture rooted in accountability.
- Own budgets and operations, improving efficiency and profitability through standardized processes and forecasting.
- Drove campaign optimization and reduced costs by 50% through ESP migration and marketing automation.
- Drive data-led optimization using KPI frameworks, pacing, ROI analysis, and A/B testing; apply advanced analytics and audience segmentation to refine campaign journeys.
- Leverage automation, AI-driven bidding, and audience solutions to improve targeting and efficiency, driving continuous improvement through platform and vendor evaluation.
- Uphold brand safety and compliance using IAS, DoubleVerify, and global privacy standards (GDPR, CCPA).
- Drive revenue and ROI growth through strategic audience planning and budget optimization, integrating programmatic with social, search, and content for cohesive marketing impact.
- Manage senior client relationships as a consultative partner, ensuring satisfaction and SLA adherence, and present performance insights and growth opportunities to leadership and clients.
Director of Digital Marketing
Magicmind Technology Limited
Kolkata
01.2024 - 07.2024
- Led end-to-end digital strategy across SEM, SMM, and programmatic channels to drive scalable growth.
- Directed paid search strategy on Google Ads and Bing Ads, aligning execution with business goals.
- Managed a team of over 50 members, optimizing budgets and operations for improved efficiency.
- Aligned marketing initiatives with revenue objectives through cross-functional leadership.
- Conducted competitive and market research to refine targeting and investment strategies.
- Designed performance experiments and MQL forecasting models to optimize KPIs through data-driven insights.
- Built measurement frameworks and reported KPIs, ROI, and business impact to leadership.
- Ensured brand safety and global data privacy compliance through data-driven governance.
General Manager Paid Media Digital Marketing
BrandMuscle (now Ansira)
NOIDA
01.2020 - 12.2023
- Spearheaded end-to-end marketing delivery across search, social, programmatic display, CTV, and DOOH channels.
- Set strategic direction for paid search on Google Ads and Bing Ads to align with business objectives.
- Led cross-functional teams of campaign managers, analysts, and designers to ensure best-practice execution.
- Built accountability within a 90+ member team while managing budgets to enhance efficiency.
- Oversaw workflow management and process governance to drive improvement and ensure SLA adherence.
- Managed complete project lifecycles including planning, execution, QA, optimization, and reporting.
- Implemented A/B testing and performance analytics to enhance ROAS and engagement metrics.
- Ensured compliance with GDPR, CAN-SPAM, CASL, and CCPA across global client programs.
Assistant Manager - Digital Marketing
EGA formerly ELI India
Faridabad
10.2017 - 12.2019
- Executed integrated digital campaigns across email, Google paid search, Bing, social media, and mobile for acquisition, engagement, retention, and win-back.
- Planned and delivered targeted email and paid media campaigns using geo-location, look-alike, and predictive audience models.
- Conducted quality control on campaigns to ensure rendering accuracy, link functionality, and cross-device compatibility.
- Collaborated with creative, product, analytics, sales, and media teams for efficient campaign execution and measurement.
- Partnered with clients to enhance deliverability and obtain return path/sender score certification.
- Supported A/B and multivariate testing for offers, creatives, and domains while ensuring list hygiene and spam compliance.
- Created performance reports and competitive benchmarks to drive efficiency and transparency.
- Utilized Google Analytics, UTM tracking, and ESPs such as Mailchimp and Salesforce Marketing Cloud for campaign setup and reporting.
Team Lead - Marketing Service
Fishbowl
NOIDA
12.2016 - 10.2017
- Spearheaded planning, execution, and optimization of digital and email campaigns targeting acquisition, engagement, and retention.
- Partnered with marketing consultants to align campaign goals and deliver client-ready reports and insights.
- Launched a personalized pre-departure email series that improved engagement and boosted ancillary product sales.
- Managed data segmentation, retargeting, and POS monitoring for accurate targeting and timely escalation.
- Ensured CAN-SPAM compliance and led creative QA for deliverability and brand standards.
- Managed Google Paid Search campaigns — keyword planning, bid strategy, and ad copy optimization — to improve CTR, conversion rate, and ROI, using ongoing A/B testing and audience segmentation.
- Collaborated across Product, Creative, Analytics, and Client Support for smooth project delivery.
Team Lead - Digital & Email Marketing
Zeta Global & Aptroid Technologies
Hyderabad
08.2010 - 11.2016
- Led digital and email marketing operations end-to-end — planning, execution, QA, optimization, and reporting — ensuring quality delivery within timelines.
- Developed and implemented strategies across paid media, SEO, content, and email to drive engagement, acquisition, and conversions.
- Managed cross-functional teams across creative, analytics, and client support for seamless campaign execution.
- Ensured compliance with global standards (CAN-SPAM, CASL, GDPR) and industry best practices.
- Monitored performance metrics and delivered actionable insights to stakeholders, maintaining strong client relationships while consistently achieving KPIs.
Education
Bachelor of Computer Science - with distinction
P.G. College of Science, Osmania University
Hyderabad01-2009
Master of Business Administration -
Skills
Leadership & People Management
- Large Team Leadership & Performance Management
- People Leadership & Team Development
- Enterprise Client Relationship and Account Growth
Strategy & Planning
- Strategic Planning & Cross-Channel Collaboration
- Paid Media Strategy (Search, Social, Programmatic, CTV, DOOH)
- Campaign Structuring & Scaling
Channel Expertise
- Paid Media Strategy & Governance
- Multi-Channel Execution — Organic and Paid
- Audience Targeting, Segmentation & Retargeting
Budget & Operations
- Budget Ownership, P&L, Forecasting & Profitability
- Operational Excellence & Resource Planning
- Best Practices & Governance
Performance & Optimization
- KPI Management (CPA, CPC, CPM, CRO, ROAS, CPL, CVR, etc)
- Data-Driven Optimization, Testing & Insights
- Campaign Optimization, Pacing & Performance Forecasting
- Performance Reporting & Insights
Technology & AI
- Marketing Automation & MarTech
- AI-Driven Innovation, Automation & Operational Efficiency
Personal Information
- Date of Birth: 03/01/84
- Nationality: Manipuri, Indian
- Marital Status: Married
Languages
- English
- Hindi
- Manipuri
Extra Courses And Certifications
- HTML, JavaScript, CSS
- Google Analytics Certified (Google)
- Campaign Manager (Google)
- Email Marketing Certified (HubSpot)
- Content Marketing Certified (HubSpot)
- Inbound Marketing Certified (HubSpot)
- GDPR and Strategic thinking
- Double Verify Tag Generator certification
- Simpli.fi both initial and advance sales training
- Certified TheTradeDesk - Practitioner, Connected TV and Professional
- Google Measurement Certified (Google)
- 190+ LinkedIn Certification and still counting
- Certified in 13+ AI
Causes
- Woman Education
- Civil Rights and Social Action
- Poverty Alleviation
Timeline
Director - Marketing Operations
TrustedMediaBrands
08.2024 - Current
Director of Digital Marketing
Magicmind Technology Limited
01.2024 - 07.2024
General Manager Paid Media Digital Marketing
BrandMuscle (now Ansira)
01.2020 - 12.2023
Assistant Manager - Digital Marketing
EGA formerly ELI India
10.2017 - 12.2019
Team Lead - Marketing Service
Fishbowl
12.2016 - 10.2017
Team Lead - Digital & Email Marketing
Zeta Global & Aptroid Technologies
08.2010 - 11.2016
Bachelor of Computer Science - with distinction
P.G. College of Science, Osmania University