Summary
Overview
Work History
Education
Skills
Websites
Work Preference
Timeline
Hi, I’m

Rati Vadehra

Brand Marketing Manager
Munich,Bayern
Rati Vadehra

Summary

An experienced brand professional with a passion for creative and strategic thinking. My goal is to build brands from the ground up and ensure their long-term relevance and profitability. I look forward to leveraging my skills in an international setting.

Overview

11
years of professional experience

Work History

Duroflex
Bangalore

Brand Manager
12.2020 - Current

Job overview

  • Led and implemented brand activities and strategic brand management
  • Managed an annual marketing budget of INR 50 Crores; planned and maintained the brand’s financial health
  • Designed and implemented national campaigns, such as introducing Virat Kohli as the brand ambassador through the 'Great Sleep, Great Health' campaign.
  • Teamed up with RCB and Indian Olympics team to emphasize importance of sleep in athletic performance.
  • Boosted brand image with the 'Nothing Like Duroflex' campaign starring Alia Bhatt.
  • Led the introduction of Duroflex's inaugural tech-enhanced mattress, boosting the brand’s portfolio focused on innovation.
  • Developed innovative product lines, including 'Energise' and 'Natural Living,' through detailed market analysis.
  • Optimized cross-channel marketing strategies to enhance brand reach and visibility.
  • Collaborated on brand health tracking initiatives to align with strategic goals.
  • Completed campaigns utilizing 150+ Key Opinion Leaders for diverse marketing initiatives.
  • Collaborated with the COCO/EBO and MBO network to drive on-field sales growth, successfully covering over 2000 pin codes in India
  • Organized major B2B dealer events and regional engagements to enhance business growth.
  • Aligned content to build functional connections with the brand's audience.
  • Crafted campaigns such as 'Sounds of Sleep,' 'Sleepiest Page,' and 'Sleep First' for World Sleep Day awareness.

Swiggy
Bangalore

Assistant Manager - Marketing
08.2019 - 07.2020

Job overview

  • Designed and executed brand campaigns to enhance awareness and user engagement
  • Implemented innovative campaigns using technologies like AR, mini-games, and Google Lens
  • Utilized advanced analytics tools (AppsFlyer, Adobe DMP) for audience analysis and targeting
  • Planned and executed promotional campaigns for the launch of 'Swiggy Food Court' at Bangalore airport

GroupM
Gurgaon

Business Manager (Account Planner & Account Manager)
08.2016 - 07.2019

Job overview

  • Developed strategic media plans and advertising strategies for brands like GoDaddy, Amway, and Uber
  • Managed TV, print, and digital campaigns, working closely with clients and stakeholders

Initiative (Lintas Media)
Gurgaon

Media Manager
06.2014 - 03.2016

Job overview

  • Created and negotiated media plans for brands like Sony, Expedia, and Nearbuy

Education

Jaypee Business School

MBA from Marketing and Media Communications
01.2014

University Overview

GPA: 8.5

Skills

  • Marketing strategy and management
  • Brand building and consumer behavior analysis
  • Budget planning and performance optimization
  • Market research and data analysis
  • Project management and team leadership
  • Media planning and digital campaigns
  • Collaboration with celebrities, influencers, and KOLs
  • Google Analytics
  • Adobe Creative Suite
  • DV360
  • AppsFlyer

Work Preference

Work Type

Full TimePart TimeContract Work

Work Location

RemoteHybrid

Important To Me

Career advancementWork-life balanceWork from home optionFlexible work hoursCompany Culture

Timeline

Brand Manager

Duroflex
12.2020 - Current

Assistant Manager - Marketing

Swiggy
08.2019 - 07.2020

Business Manager (Account Planner & Account Manager)

GroupM
08.2016 - 07.2019

Media Manager

Initiative (Lintas Media)
06.2014 - 03.2016

Jaypee Business School

MBA from Marketing and Media Communications

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Rati VadehraBrand Marketing Manager