Ratik Bhayana
Mid-market Account Manager - Sales (NORTH)
Faridabad
Summary
B2B Sales & Business Development professional with 7+ years of experience across industrial automation, automated machinery & equipment, electrical protection & distribution products, and intuitive CAD/CAE software solutions for electrical design & engineering.
Proven expertise in consultative selling, project & key account management, and driving growth across government, PSU, Utilities, OEM, EPC, Panel Manufacturers, Systen Integrators and otger enterprise accounts.
Strong at bridging engineering and business, specializes in solution-led sales, territory expansion, negotiations, and long-term customer success, with a leadership mindset focused on scalable growth and value creation.
Overview
7
7
years of professional experience
2
2
Certifications
Work History
Mid-Market Account Manager - Sales (NORTH)
EPLAN Software Pvt. Ltd.
06.2025 - Current
- Establish strong relationships with key stakeholders for different mid-market accounts to foster long-term partnerships.
- Organize promotional events designed specifically for mid-market clientele, positioning EPLAN software solutions & services as a thought leader in the industry.
- Deliver informative presentations to prospective clients, showcasing the value of company products and services for their businesses.
- Analyze market trends and competitor activity to identify opportunities for business growth within the mid-market segment.
- Delivered informative presentations to prospective clients, showcasing the value of company products and services for their businesses.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Software Sales Specialist (E-CAD) - Delhi NCR
IGE+XAO India Pvt. Ltd.
10.2023 - 05.2025
- Generated new business leads through networking events, trade shows, and cold calling efforts.
- Delivered both remote webinars and on-site presentations to demonstrate software solutions to prospective customers.
- Closed high-value deals by demonstrating exceptional negotiation skills while maintaining a focus on win-win outcomes that met both client objectives and company goals.
- Negotiated favorable contract terms with clients, securing long-term partnerships while maximizing profitability.
- Streamlined sales processes by implementing CRM software tools to track leads, opportunities, and customer interactions more effectively.
Territory Manager - Project/B2B Sales (Delhi-NCR)
Novateur E&DS Pvt. Ltd.
04.2021 - 09.2023
- Conducted regular product training sessions for distribution partners, ensuring their ability to effectively sell products to endcustomers.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
- Implemented CRM system to better track client interactions and sales progress, enabling more timely and relevant follow-up actions.
Sales & Marketing Specialist
Vig Graphics Pvt. Ltd.
03.2019 - 03.2021
- Crafted targeted email marketing initiatives using data analysis to engage prospects during their purchasing journey.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Engaged with cross-functional groups to innovate service offerings for uninterrupted production.
- Generated valuable referrals from existing customers through proactive relationship management efforts.
Sales Engineer
Orbit Technologies Pvt. Ltd.
07.2018 - 02.2019
- Generated new leads through cold calling, social media outreach, and attending industry events.
- Developed customized proposals that demonstrated a clear understanding of client requirements and offered compelling solutions to meet their unique needs.
- Facilitated pre-sales consultations with Government and PSU business accounts to showcase distinct sales propositions for tender release and process.
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers.
Education
MBA - AI For Business
Birla Institute of Technology & Science
Pilani, RajasthanBachelor of Technology - Instrumentation & Control Engineering
University of Petroleum & Energy Studies
Dehradun, Uttarakhand04.2018
Higher Secondary Certificate - Class XII - Science Education
Modern Vidya Niketan School
Faridabad, Haryana03.2014
Senior Secondary Certificate - Class X - General Studies
St. Albans School Sr. Sec. School
Faridabad, Haryana03.2012
Skills
A Sales Professional with diverse experience across industrial machinery, analytical instruments, Electrical LV switchgear, Final Distribution Products and Electrical-CAD software Proven expertise in B2B project sales, key account management, technical solution selling, and multi-sector customer engagement including government, PSUs, OEMs, Builders/Developers, Electrical Panel Manufacturers, Automation Service Providers/Consultants and System Integrators Strong in strategic planning, negotiation, customer success, and cross-functional collaboration with a deep understanding of the North India market dynamics
Core Sales & Business Development Skills:
Strategic Sales Planning
Solution Selling & Consultative Sales
Key Account Management (KAM)
B2B / Project Sales Expertise
Negotiations & Deal Closure
Territory/Area Management & Market Penetration
Industry & Technical Competencies:
Technical Acumen (Domain: Electrical & Electronics Engineering)
Software Sales Competency (CAD/CAE Sales)
Machinery & Industrial Automation Products Knowledge
Knowledge of Industry Verticals / Customer Segments
Leadership & Managerial Skills
Team Coordination & Cross-Functional Collaboration
Sales Coaching & Mentoring
Performance Monitoring & Reporting (Salesforce CRM)
Decision-Making & Problem Solving
Customer Relationship & Communication Skills:
C-Level Communication & Presentation Skills
Customer Success Orientation
Stakeholder & Tender Management
Commercial & Analytical Skills:
Market Analysis & Competitive Intelligence
Budgeting & Pricing Strategy
Data-Driven Decision Making
Other Interpersonal Soft Skills:
High emotional intelligence
Persuasion & influencing skills
Patience and resilience in long sales cycles
Time management & multi-state travel efficiency
Strong follow-through discipline
Creative problem-solving
Adaptability across industries and product types
Certification
Attended Summer Training Programme at L&T Electrical & Automation (now, Lauritz Knudsen)
Personal Credentials
Father's Name: Mr. Sushil Bhayana
Mother's Name: Mrs. Sunita Bhayana
Date of Birth: 10 February 1996
Place of Birth: Faridabad, Haryana
Current Location: Faridabad, Haryana
Marital Status: Single/Unmarried
Language(s) Known: Hindi, English & Punjabi
Country/Nationality: INDIAN Citizen
Passport/VISA Details: #B7541746 (Validity: Nov 2033)
Willingness to Remote Area Jobs: YES
Willingness to Hybrid Work Schedule: YES
Willingness to Local/Domestic/Intl. Travels: YES
Willingness to Relocate as per Job Requirements: YES
Timeline
Mid-Market Account Manager - Sales (NORTH)
EPLAN Software Pvt. Ltd.
06.2025 - Current
Software Sales Specialist (E-CAD) - Delhi NCR
IGE+XAO India Pvt. Ltd.
10.2023 - 05.2025
Territory Manager - Project/B2B Sales (Delhi-NCR)
Novateur E&DS Pvt. Ltd.
04.2021 - 09.2023
Sales & Marketing Specialist
Vig Graphics Pvt. Ltd.
03.2019 - 03.2021
Sales Engineer
Orbit Technologies Pvt. Ltd.
07.2018 - 02.2019
Attended Summer Internship Programme at Delta Electronics India Limited
06-2017
Attended Summer Training Programme at L&T Electrical & Automation (now, Lauritz Knudsen)
06-2016
MBA - AI For Business
Birla Institute of Technology & Science
Bachelor of Technology - Instrumentation & Control Engineering
University of Petroleum & Energy Studies
Higher Secondary Certificate - Class XII - Science Education
Modern Vidya Niketan School
Senior Secondary Certificate - Class X - General Studies
St. Albans School Sr. Sec. School