Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Ratik Sawhney

Gurugram

Summary

Dynamic influencer marketing professional with proven success in scaling brand presence, optimizing campaigns, and building strong creator relationships. Skilled in data-driven campaign execution, strategic partnerships, and offline activations. At Nutrabay, I drove exponential growth in influencer-led marketing initiatives, significantly boosting reach, transactions, and revenue.

Overview

4
4
years of professional experience

Work History

Influencer Marketing Associate

Nutrabay
Gurugram
10.2024 - Current
  • - Spearheaded influencer collaborations and campaigns for Nutrabay, contributing to the successful launch of BioAbsorb – one of the brand’s flagship innovations.
  • - Coordinated 40+ active influencers monthly, scaling the program by +14 influencers since joining.
  • - Achieved a 303% increase in total reach (6M → 24M) through strategic influencer activations and content planning.
  • - Drove 290% growth in coupon-led revenue (₹3.1M → ₹12.2M) and 178% increase in transactions (2,963 → 8,239) within 11 months.
  • - Optimized cost efficiency, lowering cost-per-reach from ₹0.23 to ₹0.16 while scaling overall output.
  • - Orchestrated influencer participation and engagement at flagship offline events, ensuring seamless execution and strong creator relations.

Influencer Marketing Associate

Team Pumpkin
Gurugram
09.2023 - 10.2024
  • - Led and coordinated influencer marketing campaigns, managing timelines, budgets, and deliverables.
  • - Developed strategic content plans, aligning influencer-generated content with brand messaging.
  • - Collaborated with creative and analytics teams for cohesive campaign execution.

Sales and Marketing Executive

UpGrad
12.2022 - 10.2023
  • - Managed inbound processes and client relations.
  • - Organized influencer meet-ups, brand activations, and workshops.
  • - Enhanced client satisfaction through effective communication and resolution.

Influencer Marketing Intern

Adfluence
08.2021 - 12.2021
  • - Assisted in campaign execution and influencer onboarding.
  • - Conducted industry research to refine campaign strategies.
  • - Coordinated content planning and delivery with influencers.

Education

BBA -

Symbiosis Centre of Management Studies
Noida
01.2022

High School Diploma -

Army Public School
Noida
01.2019

Skills

  • Influencer Marketing & Talent Management

  • Campaign Strategy & Execution

  • Negotiation & Relationship Building

  • Event Coordination (Online & Offline)

  • Data Analysis & Performance Tracking

  • Content Strategy

  • Content creation

  • Social media strategy

Websites

Timeline

Influencer Marketing Associate

Nutrabay
10.2024 - Current

Influencer Marketing Associate

Team Pumpkin
09.2023 - 10.2024

Sales and Marketing Executive

UpGrad
12.2022 - 10.2023

Influencer Marketing Intern

Adfluence
08.2021 - 12.2021

BBA -

Symbiosis Centre of Management Studies

High School Diploma -

Army Public School

Similar Profiles

CREATE PROFILE
Ratik Sawhney