Dynamic sales training professional with a proven track record in sales coaching and training needs analysis. 9+ years of overall training, and especially 5 years in FMCG training. Developed impactful training programs that significantly enhanced team performance and drove sales growth. Adept at collaborating cross-functionally to align training with business objectives, ensuring measurable improvements in productivity. Diligent professional with many years of experience maintaining seamless business operations. Smoothly administers budgets, trains staff and monitors procedures to maximize efficiency and balance objectives with operational requirements. Exceptional skills in inventory management, loss prevention, and vendor negotiation.
Overview
9
9
years of professional experience
Work History
Asst Manager- Sales Capability Development
MCNROE Consumer Products Pvt. Ltd.
05.2024 - Current
Company Overview: Wild Stone.
Conducted Training Needs Identification (TNI) and Training Needs Analysis (TNA) to identify skill gaps across various sales roles, including Sales Officers (SOs) and Territory Sales In-Charges (TSIs).
Designed and implemented monthly refresher modules and role-based learning interventions to drive core sales KPIs, such as numeric and weighted distribution, call productivity, and outlet penetration.
Facilitated on-the-job training (OJT) sessions with field sales teams to enhance real-time selling skills, route management, objection handling, and in-store visibility execution.
Led induction training for new hires, ensuring a seamless transition into the sales system.
Built and executed individual development plans for bottom performers, resulting in measurable improvements in performance metrics and territory coverage.
Delivered training programs on negotiation skills, relationship management, objection handling, product knowledge, and selling skills.
Collaborated with the Zonal Head and ASM to roll out targeted capability interventions linked to business strategy and revenue objectives.
Developed and implemented assessment frameworks to evaluate sales force readiness, including knowledge checks, skill assessments, and practical selling simulations.
Collaborated with the Marketing and Trade Marketing teams to align sales training with brand priorities and promotional strategies.
Regional Trainer-East
Me n Mom’s India PVT LTD
12.2022 - 05.2024
Company Overview: Mee Mee
Identify the training and development inputs required and design Training interventions to achieve Business objective.
Managing and identifying programs / workshops, which meet the identified training needs and business needs.
Co-ordinate training programs across Division and ensure integration of strategy / training inputs across functions and levels.
Evaluating the impact of training, the efficacy of the Training programs, Training methodologies in use, on an ongoing basis.
To ensure time management, calendarization, liaising with the stakeholder and plan training accordingly.
Formulate L & D strategy and devise L & D initiatives in order to build such people capabilities that ensure the achievement of Business needs and objectives of the Division.
Designing Training content basis TNA and TNI.
LMS Drive for the Zone Sales Staff.
Incorporate the role-based Learning Plan.
Strengthen the training inventory based on identified training needs.
Deliver the training to the B2C retail outlets and B2B team.
Performance improvement plan with low performers and Doing on Job Training with them to Improve their performance.
Training and facilitation for Vendors and channel sales team.
Focusing on individual sales performance and guiding them to reach their targets.
Simulation training for the participants to increase productivity.
Pre and post assessment to improve their skills based on assessment.
Taking regular feedback from manager and working accordingly to improve the productivity of the organization.
Mee Mee
Trainer (B2C)
NIIT LTD
11.2021 - 12.2022
Training the Sales team (Sales Promoter) of Bata India Ltd. on Footwear technology, Product Training.
Making Sales Promoters confident in pitching the product to the customers by facing and clearing the customer objections and making customers satisfy with an effective advice to choose the better product.
Provide training- Classroom Training, Online Training & OJT.