Anish Shah

• Experienced in brand/product development, P&L management, inventory control, and marketplace cataloging.
• Collaborates with ops/finance for process optimization and timely payments.
• Responsible for managing e-commerce platforms such as Amazon, Walmart, eBay, and Flipkart, including
• overseeing P&L operations. Accountable for maintaining vendor relationships, ensuring in stock availability, classifying SKUs based on performance and seasonality, and forecasting inventory needs.
• Boosts market share through effective merchandising and visual displays.
• Analyzes sales data to identify growth opportunities and trends.
• Conducts competitor analysis to maintain marketshare.
• Streamlines inventory management for efficiency and cost savings.
• Ensures consistent online product representation across channels.
• Increases category sales via strategic pricing.
• Optimizes product assortment based on data-driven decisions.
• Leads successful cross-functional marketing campaigns.
• Conducted regular competitor analysis to stay ahead of industry trends and maintain market share.
• Preparing business reports & publishing to management
• Collaborated with cross-functional teams to identify areas for improvement in vendor relations management.
• Reduced costs for the organization by negotiating favorable contracts with vendors.

• Managed schedules, accepted time off requests and found coverage for short shifts.
• Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
• Conducted training and mentored team members to promote productivity and commitment to friendly service.
• Established open and professional relationships with team members to achieve quick resolutions for various issues.
• Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
• Worked with team to identify areas of improvement and devised solutions based on findings.
• Developed strategy to increase sales and drive profits.
• Supervised day-to-day operations to meet performance, quality and service expectations.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Assisted in recruitment of new team members, hiring highest qualified to build team of top performers.
• Identified opportunities to improve business process flows and productivity.
• Increased company growth through collaboration with sales and marketing departments.
• Hired and managed 8 new employees to drive business growth.
• Streamlined operations to maximize business efficiency and profits.
• Established performance goals for department and outlined processes for achievement.
• Maintained positive relationships with representatives of UPS, FedEx, USPS, and DHL shipping companies.
• Pulled, verified, and packaged items for shipment.
• Held responsibility for both profits and losses of business.
• Developed strategies to optimize utilization of available resources.
• Generated monthly performance reports to track and analyze shipping trends.
• Monitored inbound and outbound freight operations to establish timely delivery of packages.
• Assigned tasks to team members to complete within designated time frames.
• Developed standard operating procedures for team to follow and maintained records of activities.

• Execute day to day operations activities of Amazon.com, Walmart.com, Marketoos, Sears, Houzz, Ebay etc.
• Responsible for Maintaining Valid tracking Rate, Order Defective rate, Late Shipment rate of all marketplaces.
• Handling time Analysis and on boarding vendors and 3PL.
• Managing daily 2000 plus orders and getting it processed in timely manner and shipping it to end customers across marketplaces.
• Co-ordinating with IT team for Order processing automation and shipping automations.
• Label and BOL creation Worked on 3PLs for Shipping Label and BOL creation.
• 3PL Invoices, SOP standardization and coordinate logistics for B2B, B2C operations (FedEx, UPS, USPS, DHL, Blue Dart, RRD, Ship Global, CDEK, FFU, Ascendia).
• Monitor Orders from Initiation to completion and raise flags whenever required.
• To ensure systematic follow-up with all-Level Operational functions.
• Meetings calendars setup for managements and internal teams wherever applicable.

• Responsible for Corporate & Product Promotional strategy planning (ATL and BTL activities) market wise to provide adequate marketing support to each depts. and region so that they achieve their business targets.
• Co-ordinating with the branches in their assigned region to get feedback of local markets and accordingly plan our promotional activities.
• Handling Online Sales at Truefitt & Hill.
• Manage marketing functions from Corporate office, as part of a 3-member team. Direct in-store and outdoor brand management, Strategize, Overview & create reports on store performance, Online & store product sales, Build PR with media, store launches, Advertising, Supervise Sales collateral production and dispatch, event management, Vendor Management, CRM.
• Advertising- Print, Outdoor, Digital: Conceptualization, Briefing the agency, Setting targets vs. plan, Implementing and coordinating the activation.
• Store Launch: Create checklist as per store set up for marketing collaterals and stock plan for 700 product sku’s, visual merchandising.
• Prepared and implemented the ‘Star of the Month’ program as part of SRM.
• Internal marketing at Stores: PR coverage, Star of the Month, Visual Merchandising.
• Vendor management: Sourcing vendors for collaterals, Getting best quality products at economical rates to enable cost efficiency in budget.

PROJECTS & LIVE ASSIGNMENTS

• Royal Fable Event in 2016 for Lloyds Luxuries Ltd
• Assisted Truefitt & Hill Lokhandawala Store Launch in 2015 for Lloyds Luxuries Ltd
• Assisted Truefitt & Hill Pedder Road Store Launch in 2015 for Lloyds Luxuries Ltd
• Assisted Truefitt & Hill Members yearly association event in 2016 for Lloyds Luxuries Ltd

• Responsible for Corporate and Retail Product Promotional strategy planning (ATL and BTL activities) market wise to provide adequate marketing support to each department and region so that they achieve their business targets.
• Responsible for executing promotional plans for new store launch to give initial boost in business of the respective store.
• Responsible for setting up a strong network of vendors/agencies for various promotional activities planned for the respective region.
• Responsible to ensure satisfactory execution of all the strategic marketing plans and streamlining all promotional activities to develop the business in the Region.
• Responsible for coordinating with local agencies for the execution of the promotional plan which includes coordinating for best quotes, coordinating for creative, coordinating for
  monitoring, etc.
• Responsible for handling social media marketing.
• Responsible for other Corporate Tie-ups.

PROJECTS & LIVE ASSIGNMENTS

• Broadcast India Show 2012 for DOTS
• Apple Summer-camp in 2013 for Maple
• Broadcast India Show 2013 for DOTS
• Big Boys Toys Event in 2013 for Maple
• Stuff Gadget show in 2013 for Maple
• Broadcast Engineering Society 2014 for DOTS
• Apple Store Launch in 2013 for Maple
• Apple Store Launch in 2014 for Maple
• Assisted Stuff Gadget show for Maple in 2014
• Assisted Apple mini Store Launch in 2015