Summary
Overview
Work History
Education
Skills
Certification
Languages
Personal Information
Testimonials
Languages
Websites
Timeline
Generic

Raunak Kumar Jha

Bengaluru

Summary

Dynamic and results-driven professional with over 6 years of hands-on experience in YouTube and social media marketing, video marketing, new market development, and account management. I possess a strong track record of driving engagement and growth through innovative strategies. I am eager to leverage my expertise and passion for digital marketing to contribute to the success of your team as the Social Media Manager.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Growth Manager

TerraTern
Bengaluru
06.2024 - Current
  • Conduct comprehensive content research, ideation, and strategic planning, refining our approach through competitor and keyword analysis. Utilizing tools like VidIQ and TubeBuddy, I perform in-depth channel analysis and actively participate in video shooting and editing.
  • Lead a diverse team of five, comprising anchors, scriptwriters, graphic designers, and video editors. To maximize audience reach, I optimize videos for SEO, manage community posts to foster engagement, craft compelling copy for targeted videos, and generate detailed weekly and monthly analytical reports.
  • Drive brand awareness and promote views through effective cross-promotion within our network. I successfully manage both organic and paid campaigns across major social media platforms, including Facebook, Instagram, and LinkedIn, as well as various short video platforms.
  • Skillfully oversee social media management strategies, enhancing our presence and interaction on platforms like Instagram and LinkedIn, ensuring consistent brand messaging and community engagement.

YOUTUBE MANAGER (Freelancer) Hybrid

Matrix Groups
Gurgaon
03.2024 - 06.2024
  • Lead content strategy, including research, ideation, SEO optimization, and competition analysis.
  • Oversee video production and post-production, managing a team of seven members, and crafting Hindi copy.
  • Analyze YouTube metrics to track growth, optimize reach, and generate reports for future content planning.

YOUTUBE MANAGER

Leverage Edu
Noida
01.2023 - 02.2024
  • Conduct content research, ideation, and strategic planning, refining our approach through competition and keyword analysis
  • Using tools like Vidiq and Tube Buddy, I perform comprehensive channel analysis and participate in video shooting and editing
  • I manage a team of five, including anchors, scriptwriters, graphic designers, and video editors
  • To maximize audience reach, I optimize videos for SEO, manage community posts to foster interaction, craft copy for Hindi shorts and specific videos, and generate weekly and monthly analytical reports.Develop and implement video marketing strategies to increase brand awareness, audience engagement, and lead generation across platforms like YouTube, Instagram, and Facebook.
  • Oversee the entire video production process, including scripting, shooting, editing, and publishing, ensuring content aligns with brand messaging and audience preferences.
  • Conduct keyword research and apply SEO best practices to optimize video content for better search rankings and visibility on YouTube and other platforms.
  • Manage YouTube channels and social media video campaigns, employing growth strategies to drive subscriber growth, audience engagement, and brand loyalty.
  • Utilize CRM systems to track and manage leads generated from video marketing campaigns, ensuring data is captured and leveraged for ongoing customer relationship management.
  • Implement and track UTM parameters in video marketing campaigns to measure the effectiveness of lead generation efforts and identify high-performing sources.
  • Analyze video performance metrics (views, watch time, engagement rates, conversions) to refine future video content and improve campaign success.
  • Collaborate with marketing and sales teams to align video marketing efforts with broader digital strategies, ensuring seamless integration and reporting.

YOUTUBE MANAGER

Divo Tv Pvt Ltd
Bangalore
11.2021 - 01.2023

In this role, I onboarded new channels, provided client information, and managed homepage components, playlists, and end cards. I drove channel growth through video uploads, metadata optimization, and video SEO while analyzing traffic and competition. I used VIDIQ and TubeBuddy for optimal tags, curated content to enhance viewership, and promoted cross-platform views. Additionally, I managed organic and paid campaigns on major social media platforms and shared weekly and monthly performance analytics reports with clients.

Social Media Specialist

BIGO Service India Pvt Ltd
Gurgaon
05.2019 - 12.2021
  • Develop a content creation strategy and posting schedule to drive targeted app downloads, facilitate seamless onboarding for new users, and manage content moderation effectively.

YOUTUBE OPERATION ASSOCIATE

UNACADEMY
Bangalore
01.2021 - 11.2021
  • Optimize and manage over 100 YouTube channels and social media posts to enhance reach and attract audiences, utilizing tools like VIDIQ and TubeBuddy.
  • Streamline session scheduling to minimize disruptions and ensure a seamless learning experience.
  • Develop marketing strategies for long videos while leveraging Microsoft tools for effective communication and presentation.

KEY ACCOUNT MANAGER

KURL-ON Ltd
Bangalore
01.2017 - 04.2019

PROCESS ASSOCIATE

GENPACT India
02.2014 - 01.2017

Education

MBA - Marketing

UNIVERSITY OF MYSORE
Gurugram, Haryana
01.2017

Bachelor of Business Management - Management

BBM MAGADH UNIVERSITY
Patna, Bihar
08.2013

Skills

  • Content Strategy
  • Video Production
  • Team Leadership
  • Audience Engagement
  • Brand Awareness
  • Social Media Management
  • Design Skills (Canva)
  • SEO
  • Creative Writing Ideas

Certification

Product Management course from ISB

Languages

  • English
  • Hindi

Personal Information

Date of Birth: 02/16/94

Testimonials

  • Unacademy Upsc, https://www.youtube.com/@upschindiunacademy
  • Unacademy NEET, https://www.youtube.com/@UnacademyNEET
  • Tilak, https://www.youtube.com/@Tilak
  • Swastik Productions India, https://www.youtube.com/@SwastikProductionsIndia
  • Target with alok, https://www.youtube.com/@targetwithalokofficiall
  • Study Abroad - Leverage Edu, https://www.youtube.com/@LeverageEdu
  • Matrix Sikar: IIT-JEE / NEET Coaching, https://www.youtube.com/@matrixacademysikar

Languages

Hindi
First Language
English
Intermediate (B1)
B1

Timeline

Growth Manager

TerraTern
06.2024 - Current

YOUTUBE MANAGER (Freelancer) Hybrid

Matrix Groups
03.2024 - 06.2024

YOUTUBE MANAGER

Leverage Edu
01.2023 - 02.2024

YOUTUBE MANAGER

Divo Tv Pvt Ltd
11.2021 - 01.2023

YOUTUBE OPERATION ASSOCIATE

UNACADEMY
01.2021 - 11.2021

Social Media Specialist

BIGO Service India Pvt Ltd
05.2019 - 12.2021

KEY ACCOUNT MANAGER

KURL-ON Ltd
01.2017 - 04.2019

PROCESS ASSOCIATE

GENPACT India
02.2014 - 01.2017

MBA - Marketing

UNIVERSITY OF MYSORE

Bachelor of Business Management - Management

BBM MAGADH UNIVERSITY
Raunak Kumar Jha