Summary
Overview
Work History
Education
Skills
Accomplishments
Programmatic & AdOps Tools
Languages
Timeline
Generic

Raunak Senapati

Cuttack

Summary

Detail-oriented and results-driven Ad Operations Trafficker with two years of experience in digital marketing, focusing on campaign trafficking, quality assurance, and programmatic advertising. Skilled in setting up, managing, and monitoring campaigns within Beeswax DSP, ensuring accurate implementation of creative assets, tracking pixels, and platform-specific requirements. Served as a QA specialist, performing end-to-end validation of creatives and tags to meet client and technical standards. Experienced in working across cross-functional teams to support timely, error-free campaign launches. Committed to maintaining high standards of execution, compliance, and delivery in fast-paced advertising environments.

Overview

2
2
years of professional experience

Work History

Campaign Specialist

Mediamint Pvt Ltd
Cuttack
02.2023 - Current
  • Campaign Setup and Management: Executed display and video campaigns via Beeswax DSP, ensuring that creative assets and tracking tags met platform standards.
  • Tag Management: Implemented and managed third-party tracking pixels within Beeswax DSP for accurate performance evaluation.
  • Performance Monitoring: Monitored key performance metrics, including impressions, clicks, CTR, conversions, and CPM, to assess campaign success.
  • Reporting: Generated detailed performance reports on a weekly, monthly, and quarterly basis using Beeswax DSP and third-party platforms.
  • Optimization and Troubleshooting: Optimized campaigns by adjusting budgets, targeting parameters, and frequency caps to enhance performance.
  • Ticket Management & Assignment: Assigned and tracked tasks efficiently within Salesforce and Beeswax to ensure timely completion.
  • Quality Assurance: Conducted thorough quality assurance on trafficking tickets to maintain compliance with all campaign specifications, and ensured adherence to platform standards through rigorous pre-launch checks of creative assets.

Education

B.Tech - Computer Science

Institute of Technical Education And Research - Siksha O Anusandhan
Bhubneswar,Odisha
01.2023

Skills

  • Salesforce ticket management
  • Campaign trafficking
  • Campaign management
  • Campaign monitoring

Accomplishments

  • Client's Favorite Award: Recognized for consistently completing trafficking tasks ahead of client-set deadlines, ensuring timely campaign delivery
  • Employee of the quarter: Honored for maintaining error-free execution across campaigns, and delivering high-quality reports with 100% accuracy

Programmatic & AdOps Tools

  • MS Excel
  • JIRA
  • Beeswax
  • Salesforce
  • Slack
  • Google Sheets

Languages

  • English
  • Odia
  • Hindi

Timeline

Campaign Specialist

Mediamint Pvt Ltd
02.2023 - Current

B.Tech - Computer Science

Institute of Technical Education And Research - Siksha O Anusandhan

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Raunak Senapati