Raunak Sinha
Bangalore
Summary
Results-driven B2B Marketing Manager with over 8 years of experience in content strategy, campaign execution, and customer engagement. Expertise in developing and implementing data-driven marketing strategies that drive pipeline growth, brand awareness, and customer acquisition. Proven ability to create high-impact content, SEO strategies, and omni-channel campaigns, leading to higher engagement, lead generation, and revenue growth. Adept at collaborating cross-functionally with sales, product, and customer success teams to optimize go-to-market strategies. Passionate about leveraging analytics and insights to enhance marketing performance and brand positioning.
Overview
9
9
years of professional experience
Work History
Senior Marketing Manager
Lifesight
07.2023 - Current
- Developed 100+ high-impact B2B content assets, supporting a $2M monthly marketing pipeline.
- Optimized brand messaging using PAS framework, boosting customer engagement by 30%
- Produced demo videos, webinars, and a video course on marketing measurements (Lifesight Academy), positioning the brand as a thought leader
- Executed data-driven SEO strategies, elevating organic traffic by 45% and search rankings
- Managed cross-functional collaborations with sales and product teams and created multiple battle cards, KB articles, and case studies
- Used tools like GA4, Mixpanel, Active Campaign, and Hubspot for lead tracking & management
Content Marketing Manager
Lifesight (Moda)
04.2022 - 07.2023
- Spearheaded an SEO content strategy, increasing domain authority from 1 to 41 in 15 months
- Published 200+ optimized blogs, driving website traffic and boosting lead generation by 35%
- Designed high-converting landing pages and email sequences, resulting in 15% higher engagement rates
- Managed freelance teams, ensuring quality and on-brand messaging
- Developed case studies and whitepapers supporting B2B sales enablement
- Strategized and executed GTM for side-car products
Founder
Zodiac ShaQ
06.2021 - 02.2022
- Company Overview: E-commerce Dropshipping Store
- Launched and managed a Shopify-based e-commerce store targeting the US market
- Created high-performing Facebook and Instagram ad campaigns that delivered 7x ROAS
- Integrated product catalogs with sales channels, enhancing customer purchase experience
Content Marketing Specialist
XL Dynamics
12.2020 - 03.2021
- Developed content (blogs, email campaigns, web pages) that increased customer engagement
- Created a content calendar, streamlining marketing initiatives and ensuring timely execution
Social Media Specialist
PhonePe
12.2018 - 05.2020
- Spearheaded social content strategies to enhance engagement and audience growth across key platforms
- Developed in-app announcements to improve user interaction and promotional effectiveness
Senior Content Reviewer
Concentrix
07.2018 - 12.2018
- Ensured compliance for digital content, maintaining 100% adherence to Google's policies
- Conducted audits that improved process efficiency
Seller Experience Associate & Trainer
Amazon
11.2015 - 01.2018
- Managed inventory for US-based seller accounts
- Created and implemented over 100 email templates, streamlining seller communications
- Trained and mentored new hires as a Certified Specialty Mentor, improving team productivity
Education
PG - Digital Marketing & Communication
MICA
IndiaBA - Journalism & Communication Studies
Manipal University
Skills
- B2B Marketing
- Campaign Management
- Marketing Strategy
- Performance Analysis
- Customer Engagement
- ABM Strategy
- SEO
- Content Strategy
- Demand Generation
- Go-to-Market Strategy
- Competitive Analysis
- Email Marketing
- Social Media
- Web
- Events
- Sales Enablement
- Product Messaging
- Data-Driven Decision Making
- CRM Tools (HubSpot, GA4)
Timeline
Senior Marketing Manager
Lifesight
07.2023 - Current
Content Marketing Manager
Lifesight (Moda)
04.2022 - 07.2023
Founder
Zodiac ShaQ
06.2021 - 02.2022
Content Marketing Specialist
XL Dynamics
12.2020 - 03.2021
Social Media Specialist
PhonePe
12.2018 - 05.2020
Senior Content Reviewer
Concentrix
07.2018 - 12.2018
Seller Experience Associate & Trainer
Amazon
11.2015 - 01.2018
PG - Digital Marketing & Communication
MICA
BA - Journalism & Communication Studies
Manipal University
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