Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Certification
Accomplishments
Languages
Timeline
Generic
Raunak Vishal

Raunak Vishal

New Delhi

Summary

Diligent Product Marketing professional offering 8+ years of success in therapy market development, product P&L management, managing high-valued medical equipment PLC, digital marketing, market research, and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Product Manager-Sports Medicine (Portfolio-$10M)

Stryker
07.2023 - Current
  • Crafted the AMP’24 and Sales AMP’24 for Sports Medicine franchise on Big Picture Framework with an overall score of 74%
  • Improved portfolio GM% from 42% to 46% with onboarding of Nanova as supplier for Interference Screws used in ACL repair surgeries
  • Led 49% growth YoY for Air+ brand via procedural adoption of Meniscus Preservation via M2D Campaign with an overall NPS of 9.7
  • Organized 7 Cadaver Workshops, Bone Model Demos and 5 S2S programs to train surgeons on Air+, SharpsShooter Brands
  • Led 70% improvement in primary order trends, by introducing tool to track secondary surgeries
  • Enhanced team productivity with account-wise market share and %SM tracker
  • Deployed Knee Classroom monthly mailers, Pocket Battle Cards for team-learning on procedures, products, competition rebuttals
  • Directed Black-Card campaign for NPI leading to 3700 surgeries and revenue of 11Cr
  • Represented BU at various National and Regional Congresses with KOL workshops

Manager - Emerging Business

LifeScan Inc, Johnson And Johnson (Portfolio-$7M)
11.2021 - 12.2022

Manager - Strategic Projects

LifeScan Inc, Johnson And Johnson (Portfolio-$7M)
12.2020 - 11.2021
  • Planning to execution of a 50cr ISO Upgrade Project aimed towards customer upgradation to newer Blood Glucose Monitoring (BGM) devices from OneTouch
  • Upgraded 67k+ customers between Q4 Fy21 – FY22 via various workstreams, led by Telemarketing via call-centre, WhatsApp Chatbot, BTL activation at 10k+ pharmacy/retail outlets and digital marketing on leading e.Com platforms
  • Conducted e-Mini Mithas (eMM) training programs on upgrade process at 10k+ retail pharmacies
  • Managed an annual marketing budget of ~2 Cr, split across OT Connect (1Cr), BTL activations and EMMs (1.5 Cr), Digital Marketing (50 L)
  • Created Marketing Plan of Action (POA) for FY22 in line with AOP associated with ISO Project
  • Conducted sales training for 200+ field and call-centre employees as per POA sales scripts
  • Planned and executed “OneTouch Connect” Project, an outreach digital campaign that added 300+ Rxbers for the brand in 6 months
  • Managed Awareness stage via Content Marketing with CTAs to Campaign Landing Page, Tele-Marketing, Webinars
  • Consideration to Delight stages with personalized product trainings, pre and post purchase assistance, marketing collaterals and PE materials
  • Accelerated New Patient Acquisitions (NPAs) via digital channels through strategic partnerships with Health Tech startups Phable and Portea
  • Conceptualization to execution of Diabetes Management Programs with Portea (InControl) and Phable teams focussed on patient types viz
  • Type 1, Type 2 and GDM
  • Developed Portea from a 60L to a 4Cr account in 2 years, by adding 56k+ patients during this period
  • Outcomes led by lead generation from digital (80%) and various offline(20%) channels
  • Managed the country's first API integration between OneTouch Reveal and Phablecare App
  • Formulated App based Diabetes Management Programmes with Phable team
  • Planned and executed “Pharmacy Connect Pilot” through cashback programs led by digital marketing on Pharmarack Platform, to enhance retailer coverage beyond the field teams.

Marketing Specialist

Medtronic (Portfolio: $5M)
09.2019 - 11.2020
  • Managed ENT Product Portfolio comprising of Powered Debriders and Drills, Nerve Monitoring, Surgical Navigation and Merocel Epistaxis sponges for the Indian Subcontinent
  • Managed an annual marketing budget of INR 1 Cr while participating and driving effective Regional and National CMEs, Third Party Events, Customer Training Programmes, Scientific Sessions, Webinars, Digital Branding and Product Demo drives
  • Developed Strat Plan FY20 including launch plan for MR8 otology drill for Indian sub-continent
  • Delivered 50% growth in H2 (pre-covid) through KOL engagement initiatives like Surgical Symposiums, RTMs and Focus Group Discussions
  • Planning to execution of Catalyst Campaign to drive sales of procedure specific burs and blades
  • Driven Sheep-Head Courses at key conferences to promote powered tools among young ENT surgeons
  • Driven product and procedure promotions through infographics and webinars during COVID
  • Created regional patient awareness materials to help surgeons promote FESS through powered instruments in Tier III and IV towns.

Assistant Product Manager

Fresenius Medical Care (Portfiolio-$3.5M)
01.2019 - 08.2019

Senior Product Executive

Fresenius Medical Care (Portfiolio-$3.5M)
01.2017 - 12.2018
  • Managed PLC and developed Annual Marketing plans for Critical Care and Home Therapies business for FY17,18 and 19
  • Relaunched Stay.Safe PD in Punjab, Maharashtra and Andhra Pradesh through CMEs and in-centre product demonstration drive
  • Added 55 patients in the first year of launch
  • Laid down structure for promoting Continuous Renal Replacement Therapy across top accounts through “CRRT Essentials Certification Programme”
  • Turned around dormant accounts with “CRRT Refresher & Initiator Programmes” for top-line growth of CRRT kits, capex sale and consumables rate contract
  • Delivered 20% growth through consumables for two consecutive quarters with ZOOM 23 campaign
  • Planning to Creation of DiaGenie CRM tool to capture market data and report actionable insights
  • Trained 400+ Field Force and Channel Partners on FME Products, Therapies and DiaGenie CRM
  • Achieved 50% portfolio growth YOY through KOL Engagement through in-centre activities, scientific speaker and event sponsorships
  • Presented annually/quarterly market (BAO, LRPP) and product forecast data (LRPD) to APAC Marketing
  • Served as a SPOC for all market insights related to HD therapy penetration/gaps, competition and key projects
  • Regular Coordination & bridge between various functions – Compliance, Finance, Regulatory, Commercial, Supply Chain, Clinical and Medical to ensure business objectives are met.

Associate Global Business & Advocacy

Credforce Asia Ltd.
04.2016 - 01.2017
  • Secondary research and study of various accreditation bodies and their offerings to devise a unique accreditation product for hospitals – (Post-Care Accreditation)
  • Data aggregation & analysis of Corporate Hospitals on various parameters
  • Content Marketing of Talent Management and Big Data Certifications on affiliated websites.

Education

Advanced Certificate in Digital Marketing and Communication -

Mudra Institute of Communications, Ahmedabad (MICA)
01.2023

PGDM (Marketing) -

Xavier Institute of Social Service (XISS)
Ranchi
01.2016

B. Tech Biotechnology -

Allahabad Agricultural Institute
Allahabad
01.2013

12th/Higher Secondary -

Loyola School, ICSE Board
Dhanbad
01.2006

10th /Primary -

Loyola School, ICSE Board
Dhanbad
01.2004

Skills

  • Procedure Marketing
  • Product/Brand P&L Management
  • Digital Marketing and Remote Selling
  • Commercial Project Management
  • Market Research & Analytics (Tableau/Power BI)
  • Data-driven decision making
  • External/Internal Stakeholder Management
  • KOL Development
  • Campaign and Event Management
  • Commercially viable Strategic Partnerships
  • Meeting compliance and regulatory requirements

Additional Information

- Outstanding Contribution Award, 2021 at LifeScan Inc.

- Extra Mile Achiever Award, 2018 at Fresenius Medical Care

- Employee of the Quarter, 2018 at Fresenius Medical Care

- AP Marketing Award, 2018 at Fresenius Medical Care


Certification

  • Business Analytics 360ᴼ certification from Analytix Labs, Gurgaon
  • Inbound Marketing Certification – HubSpot Inc
  • JAVA 2 Standard Edition (Certificate course from NIIT)

Accomplishments

  • Adjudged winners in Troika-The Ultimate Business Quiz organized by Embark-The Media Club of XISS
  • Adjudged 1st runners up in “Best Manager- Sharpest of them all by Exide Industries” at the XISS annual event Panache 2016
  • Adjudged 2nd runners up in TATA CRUCIBLE BUSINESS QUIZ 2015 regional round organized by TATA GROUP in Ranchi
  • Ranked amongst the Top 5 contestants in a Surrogate Advertising Competition organized by XLRI from 5th Nov. to 7th Dec. 2014

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Intermediate (B1)

Timeline

Product Manager-Sports Medicine (Portfolio-$10M)

Stryker
07.2023 - Current

Manager - Emerging Business

LifeScan Inc, Johnson And Johnson (Portfolio-$7M)
11.2021 - 12.2022

Manager - Strategic Projects

LifeScan Inc, Johnson And Johnson (Portfolio-$7M)
12.2020 - 11.2021

Marketing Specialist

Medtronic (Portfolio: $5M)
09.2019 - 11.2020

Assistant Product Manager

Fresenius Medical Care (Portfiolio-$3.5M)
01.2019 - 08.2019

Senior Product Executive

Fresenius Medical Care (Portfiolio-$3.5M)
01.2017 - 12.2018

Associate Global Business & Advocacy

Credforce Asia Ltd.
04.2016 - 01.2017

Advanced Certificate in Digital Marketing and Communication -

Mudra Institute of Communications, Ahmedabad (MICA)

PGDM (Marketing) -

Xavier Institute of Social Service (XISS)

B. Tech Biotechnology -

Allahabad Agricultural Institute

12th/Higher Secondary -

Loyola School, ICSE Board

10th /Primary -

Loyola School, ICSE Board

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Raunak Vishal