RAUSHAN KUMAR
Motihari
Summary
Growth-driven marketer and startup founder with hands-on experience in Meta Ads, Google Ads, dropshipping, and Shopify. Scaled e-commerce brands to ₹15+ Lakhs in a month revenue through performance marketing, supplier partnerships, and conversion optimization. Passionate about building impactful brands using data-driven strategy, creative execution, and full-funnel digital marketing. Results-driven founder with proven success in performance marketing, generating ₹ 50 Lakhs + in revenue through Meta Ads. Committed to driving e-commerce growth and enhancing brand visibility.
Overview
1
1
year of professional experience
Work History
Founder
Richavita (Healthcare E-commerce Startup)
Motihari
11.2025 - Current
- Meta Ads, Google Ads & Shopify: Bootstrapped and scaled a healthcare dropshipping startup, managing performance marketing and Shopify development; generated ₹10+ Lakhs revenue in 2 months with ~10% profit margin.
- Suppliers, Logistics & Support: Handled supplier partnerships, collaborated with Shiprocket, NimbusPost, Shipway, ShipMojo, Fship, and built customer support to streamline fulfillment and operations.
- Payments & Order Strategy: Transitioned from COD to COD + Prepaid by integrating Shiprocket, Gokwik, and JusPay,Razorpay improving cash flow and prepaid conversions.
Trainee Analyst
Axxela Advisory
Kolkata
07.2025 - 10.2025
- Traded Brazilian interest-rate derivatives (Jan’26–Jan’31 contracts) in a proprietary trading setup; consistently profitable in simulation and live environments.
- Selected as the first trader among a 10-member cohort to deploy real capital based on performance in the Brazilian markets.
- Delivered profitable results at resignation and exited voluntarily to pursue entrepreneurship.
Founder — HorseWalk
E-commerce Dropshipping Startup
Varanasi
12.2024 - 09.2025
- Scaled a Shopify dropshipping startup via Meta Ads; reached profitability in 3 months, 1,000+ orders/month, peak 120 orders/day (~₹70K/day), ₹1.5L profit in September.
- Managed end-to-end ops: product research, website, ads, fulfillment, and scaling.
- Built direct supplier partnerships; shifted to hybrid dropshipping to improve margins.
- Optimized logistics with Shiprocket, NimbusPost, Shipway, ShipMojo, Fship to cut costs and RTO.
- Implemented COD → COD + Prepaid, hired editor & support during scale.
Education
B-Tech - Chemical Engineering
IIT (BHU)
Varanasi01.2025
CBSE (XII) -
MKD PUBLIC SCHOOL
Motihari01.2020
Skills
- Performance Marketing (Meta Ads & Google Ads)
- Brand Building & Go-To-Market Strategy
- E-commerce Growth (Shopify, Conversion Optimization)
- Product Launch & Market Testing (Trend Research)
- Creative Strategy & Ad Copywriting
- Data-Driven Decision Making (ROAS, CAC, CPC , Hook Rate , Hold Rate)
- Meta Ad Library
- MS Excel , SQL , Python , Data Analytics
Accomplishments
- Secured 9th position out of 20,000+ participants in the Trading League at IIM Calcutta's Finance Summit 2022.
- Ranked Top 2% of a million candidates in JEE Mains and within Top 5% of 2.5 lakh students in JEE Advanced.
Extracurricular Activities
09/22, 02/23, Campus Ambassador, StockGro, IIT(BHU), Spread Financial awareness to 1,000+ students of IIT(BHU) by organising Finance based competitions., Organised Events including Stock Quest, a finance quiz competition, and BigShot a practical stock trading competition in real time stock market., Worked closely with StockGro's central team for campus activities ensuring high-quality content and participation.
Timeline
Founder
Richavita (Healthcare E-commerce Startup)
11.2025 - Current
Trainee Analyst
Axxela Advisory
07.2025 - 10.2025
Founder — HorseWalk
E-commerce Dropshipping Startup
12.2024 - 09.2025
B-Tech - Chemical Engineering
IIT (BHU)
CBSE (XII) -
MKD PUBLIC SCHOOL