Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Personal Information
Timeline
Generic

Raveendra Naik

Overview

4
4
years of professional experience
1
1
Certification

Work History

Associate Product Marketing Manager (India & Rest of the world Emerging Market)

BioGenex Life Science Pvt Ltd
07.2025 - Current
  • Drove product lifecycle strategy by building a hospital account-scoring GTM (TAM, installed base, case-mix, reimbursement) for Nano VIP diagnostic instruments & consumables, boosting Top 40 target coverage efficiency by +25% and expanding demo pipeline by +15% (~₹42L influenced in 6-8 weeks).
  • Designed pricing & packaging models (CapEx, reagent-rental, pay-per-test) with detailed unit economics; developed and launched an ROI calculator (payback
  • Enabled sales & customer engagement by standardizing brand messaging and creating clinical-economic value decks, resulting in +12% lead-to-demo conversion and −10% shorter sales cycle in hospital accounts.
  • Implemented CRM & data governance systems (Zoho CRM + marketing automation) with structured stages, scoring models, SLAs, and dashboards; streamlined lead management (response time cut 36h→12h, −65%), improved MQL→SQL conversion +20%, SQL→Demo +10%, and ensured ≥95% product data hygiene

Manager Marketing & Strategy Manager (US Healthcare)

Harmony united Medsolutions Pvt Ltd
08.2023 - 06.2025
  • Optimized pricing/positioning (SWOT, Porter, cost-benefit) → +22% yield/admission, −30% churn in 6 months.
  • Led brand positioning & 360 campaigns; executed 3 GTM launches with measurable adoption and ≥95% brand consistency.
  • Managed 10+ EHR/CRM/telehealth rollouts → go-live time −25%, post-launch satisfaction +18%.
  • Built partnerships (payers, labs, healthtech) with bundled pricing → +40% partner retention YoY, unlocked new revenue streams.
  • Delivered 20+ C-suite decks; implemented stage-gate governance → time-to-market −35%, 95% scope fidelity.
  • Created hospital referral program (playbooks, CRM tracking) → +18% referred visits, −12% leakage.
  • Drove footfall growth via catchment micro-campaigns & screenings → +22% new OPD visits, −17% cost/visit.
  • Launched retention/reactivation engine (care-gap lists, recalls, SMS/email) → +12% retention, −20% no-shows.
  • Ran virtual campaigns (webinars, geo-targeted ads) → +28% web-to-appointment conversion, +25% telehealth volumes.
  • Set service-line growth strategy with portfolio priorities & bundled pricing → +8-10% incremental volume, +10% yield.
  • Developed new-hospital onboarding playbook (credentialing, HL7/EDI integration, training) → time-to-first-appointment −30%, contract cycle −2 weeks.
  • Deployed referral analytics dashboard (sources, leakage, conversion) → +15% referral-to-visit conversion.

Assistant manager

Peerona Healthcare
05.2022 - 08.2023
  • Boosted ROI in 4 Months: Delivered rapid ROI gains through stakeholder-focused strategies and data-driven portfolio optimization.
  • Enhanced Strategic Planning: Analyzed competitive loss trends and aligned insights with budget forecasts to refine business decisions.
  • Expanded Market Reach: Forged key partnerships to unlock new revenue streams and drive sustainable growth.
  • Co-Developed Product with Himalaya: Partnered with Himalaya Drug to launch a joint product, accelerating ROI through strategic collaboration.

Operations & Growth Management Intern

Apollo Hospitals
11.2021 - 01.2022
  • Clinical operations: Ran daily bed huddles and tightened discharge/OT SOPs; cut discharge TAT by 20 mins and raised OT utilization by 10%.
  • Footfall growth: Built referral playbook + catchment campaigns; improved lead consult conversion by 18% and added OPD footfalls.
  • Liaised with C-suite, HoDs, and support teams to run weekly ops huddles and resolve 40+ escalations (−30% decision TAT)

Education

Master of Business Administration - undefined

IIM Jammu
03.2022

Bachelor of Physiotherapy - undefined

Kempe Gowda institute of Physiotherapy
01.2020

Skills

  • Product Lifecycle Management
  • GO TO Marketing
  • Competitive analysis
  • Market research
  • Product launch
  • Cross-functional leadership
  • Brand Management
  • Marketing analytics
  • Marketing & Strategy
  • Digital Marketing
  • Customer relationship Management
  • Marketing analytics & KPI matrix
  • Pricing & Packaging Strategy
  • Product Positioning & Value Proposition Design
  • Campaign Planning (360, digital, events, hospital activations)

Websites

Certification

  • Service Marketing
  • Beginner level Jira
  • Product Management
  • ZOHO CRM & Marketing Automation
  • MS Office Professional
  • Google Analytics

Accomplishments

  • Secured 2nd place in an international level paper presentation hosted by NITIE
  • Won 2nd position in the national level quiz competition conducted by SWIMS Tirupati

Personal Information

Title: Healthcare Management Professional

Timeline

Associate Product Marketing Manager (India & Rest of the world Emerging Market)

BioGenex Life Science Pvt Ltd
07.2025 - Current

Manager Marketing & Strategy Manager (US Healthcare)

Harmony united Medsolutions Pvt Ltd
08.2023 - 06.2025

Assistant manager

Peerona Healthcare
05.2022 - 08.2023

Operations & Growth Management Intern

Apollo Hospitals
11.2021 - 01.2022

Master of Business Administration - undefined

IIM Jammu

Bachelor of Physiotherapy - undefined

Kempe Gowda institute of Physiotherapy

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Raveendra Naik