Raveendra Naik
Overview
4
4
years of professional experience
1
1
Certification
Work History
Associate Product Marketing Manager (India & Rest of the world Emerging Market)
BioGenex Life Science Pvt Ltd
07.2025 - Current
- Drove product lifecycle strategy by building a hospital account-scoring GTM (TAM, installed base, case-mix, reimbursement) for Nano VIP diagnostic instruments & consumables, boosting Top 40 target coverage efficiency by +25% and expanding demo pipeline by +15% (~₹42L influenced in 6-8 weeks).
- Designed pricing & packaging models (CapEx, reagent-rental, pay-per-test) with detailed unit economics; developed and launched an ROI calculator (payback
- Enabled sales & customer engagement by standardizing brand messaging and creating clinical-economic value decks, resulting in +12% lead-to-demo conversion and −10% shorter sales cycle in hospital accounts.
- Implemented CRM & data governance systems (Zoho CRM + marketing automation) with structured stages, scoring models, SLAs, and dashboards; streamlined lead management (response time cut 36h→12h, −65%), improved MQL→SQL conversion +20%, SQL→Demo +10%, and ensured ≥95% product data hygiene
Manager Marketing & Strategy Manager (US Healthcare)
Harmony united Medsolutions Pvt Ltd
08.2023 - 06.2025
- Optimized pricing/positioning (SWOT, Porter, cost-benefit) → +22% yield/admission, −30% churn in 6 months.
- Led brand positioning & 360 campaigns; executed 3 GTM launches with measurable adoption and ≥95% brand consistency.
- Managed 10+ EHR/CRM/telehealth rollouts → go-live time −25%, post-launch satisfaction +18%.
- Built partnerships (payers, labs, healthtech) with bundled pricing → +40% partner retention YoY, unlocked new revenue streams.
- Delivered 20+ C-suite decks; implemented stage-gate governance → time-to-market −35%, 95% scope fidelity.
- Created hospital referral program (playbooks, CRM tracking) → +18% referred visits, −12% leakage.
- Drove footfall growth via catchment micro-campaigns & screenings → +22% new OPD visits, −17% cost/visit.
- Launched retention/reactivation engine (care-gap lists, recalls, SMS/email) → +12% retention, −20% no-shows.
- Ran virtual campaigns (webinars, geo-targeted ads) → +28% web-to-appointment conversion, +25% telehealth volumes.
- Set service-line growth strategy with portfolio priorities & bundled pricing → +8-10% incremental volume, +10% yield.
- Developed new-hospital onboarding playbook (credentialing, HL7/EDI integration, training) → time-to-first-appointment −30%, contract cycle −2 weeks.
- Deployed referral analytics dashboard (sources, leakage, conversion) → +15% referral-to-visit conversion.
Assistant manager
Peerona Healthcare
05.2022 - 08.2023
- Boosted ROI in 4 Months: Delivered rapid ROI gains through stakeholder-focused strategies and data-driven portfolio optimization.
- Enhanced Strategic Planning: Analyzed competitive loss trends and aligned insights with budget forecasts to refine business decisions.
- Expanded Market Reach: Forged key partnerships to unlock new revenue streams and drive sustainable growth.
- Co-Developed Product with Himalaya: Partnered with Himalaya Drug to launch a joint product, accelerating ROI through strategic collaboration.
Operations & Growth Management Intern
Apollo Hospitals
11.2021 - 01.2022
- Clinical operations: Ran daily bed huddles and tightened discharge/OT SOPs; cut discharge TAT by 20 mins and raised OT utilization by 10%.
- Footfall growth: Built referral playbook + catchment campaigns; improved lead consult conversion by 18% and added OPD footfalls.
- Liaised with C-suite, HoDs, and support teams to run weekly ops huddles and resolve 40+ escalations (−30% decision TAT)
Education
Master of Business Administration - undefined
IIM Jammu
03.2022
Bachelor of Physiotherapy - undefined
Kempe Gowda institute of Physiotherapy
01.2020
Skills
- Product Lifecycle Management
- GO TO Marketing
- Competitive analysis
- Market research
- Product launch
- Cross-functional leadership
- Brand Management
- Marketing analytics
- Marketing & Strategy
- Digital Marketing
- Customer relationship Management
- Marketing analytics & KPI matrix
- Pricing & Packaging Strategy
- Product Positioning & Value Proposition Design
- Campaign Planning (360, digital, events, hospital activations)
Certification
- Service Marketing
- Beginner level Jira
- Product Management
- ZOHO CRM & Marketing Automation
- MS Office Professional
- Google Analytics
Accomplishments
- Secured 2nd place in an international level paper presentation hosted by NITIE
- Won 2nd position in the national level quiz competition conducted by SWIMS Tirupati
Personal Information
Title: Healthcare Management Professional
Timeline
Associate Product Marketing Manager (India & Rest of the world Emerging Market)
BioGenex Life Science Pvt Ltd
07.2025 - Current
Manager Marketing & Strategy Manager (US Healthcare)
Harmony united Medsolutions Pvt Ltd
08.2023 - 06.2025
Assistant manager
Peerona Healthcare
05.2022 - 08.2023
Operations & Growth Management Intern
Apollo Hospitals
11.2021 - 01.2022
Master of Business Administration - undefined
IIM Jammu
Bachelor of Physiotherapy - undefined
Kempe Gowda institute of Physiotherapy