SQL: Advanced complex querying
Window Functions
Recursive CTEs
Triggers
and Cursors
VBA: Automation scripting and reporting
Cloud Infrastructure and Platforms
AWS: Lambda
S3
EC2
Glue
Secrets Manager
and MSK
Azure: Data integration tools
Databricks
and Unity Catalog
GCP: Google BigQuery
Data Engineering
Streaming and Orchestration
Pipelines and Orchestration: ETL and ELT Pipeline Design
Apache Airflow
PySpark
CI/CD Pipelines
and workflow automation
Data Transformation: dbt for modular SQL transformations
Streaming and CDC: Apache Kafka
Debezium for Change Data Capture
and real-time asynchronous Webhooks
Data Warehousing
Architecture and Modeling
Data Warehouses: Snowflake
Google BigQuery
Databases: PostgreSQL
operational ERP and CRM systems
Data Architecture: Medallion architecture
Kimball Methodology Star Schemas
and Accumulating Snapshot Fact Tables
Data Modeling: Graph based identity stitching
dimensional modeling
and structural optimization
Data Visualization and Business Intelligence
Tools: Power BI and Microsoft Excel
Techniques: Data storytelling
ROI and ROAS tracking
programmatic marketing attribution modeling
and advanced funnel analytics
APIs and Third Party Integrations
Endpoints: RESTful APIs
Meta Graph API
WhatsApp Business API
and Telephony APIs
Machine Learning Operations and Data Quality
MLOps: ML pipeline awareness
MLOps lifecycle tracking
and training and inference data requirements
Quality and Strategy: Data validation for model consumption
data quality management
code optimization
and cross functional team alignment
Python: Advanced scripting
Pandas
data structures
and API integrations.
SQL (Advanced): Complex querying
Window Functions
Recursive CTEs
Triggers
and Cursors.
VBA: Automation scripting and reporting.
Cloud Infrastructure & Platforms
AWS: Lambda
S3
EC2
Glue
Secrets Manager
and MSK (Managed Streaming for Apache Kafka).
Azure: Data integration tools
Azure Databricks
and Unity Catalog.
GCP: Google BigQuery.
Data Engineering
Streaming & Orchestration
Pipelines & Orchestration: ETL/ELT Pipeline Design
Apache Airflow
PySpark
CI/CD Pipelines
and workflow automation.
Data Transformation: dbt (Data Build Tool) for modular SQL transformations.
Streaming & CDC: Apache Kafka
Debezium for Change Data Capture (CDC)
and real-time asynchronous Webhooks.
Data Warehousing
Architecture & Modeling
Data Warehouses: Snowflake
Google BigQuery.
Databases: PostgreSQL
operational ERP/CRM systems.
Data Architecture: Medallion architecture
Kimball Methodology (Star Schemas)
and Accumulating Snapshot Fact Tables.
Data Modeling: Graph-based identity stitching
dimensional modeling
and structural optimization.
Data Visualization & Business Intelligence
Tools: Power BI and Microsoft Excel (Automated Dashboards).
Techniques: Data storytelling
ROI/ROAS tracking
programmatic marketing attribution modeling (first-touch
last-touch
multi-touch)
and advanced funnel analytics.
APIs & Third-Party Integrations
Endpoints: RESTful APIs
Meta Graph API (Instagram Lead Ads)
WhatsApp Business API
and Telephony APIs.
Machine Learning Operations & Data Quality
MLOps: ML pipeline awareness
MLOps lifecycle tracking
and training/inference data requirements.
Quality & Strategy: Data validation for model consumption
data quality management
code optimization
and cross-functional team alignment.