Cricket
Ravi Aggarwal
Digital Marketer
New Delhi
Summary
A client-focused, Paid social media savvy professional who is curious, collaborative, an avid learner, and has expertise in multiple facets of digital marketing with a keen acumen for Brand development, Demand Generation, Strategic Planning, and data-driven decision making to determine and fills gaps in the marketing funnel. Strong interpersonal & communication skills, familiar with the dynamic and process-driven organization culture.
Overview
1
1
year of professional experience
4
4
Certifications
Work History
Senior Marketing Analyst
HiveMinds Innovative Market Solutions
06.2022 - 07.2023
Roles and Responsibilities :
- Nurturing Client Entities On Digital Channels to meet Business KPIs
- Planned, executed and monitored campaigns across Google Ads, Meta Ads, and social media platforms resulting in a 20% increase in leads and a 15% reduction in cost per acquisition.
- Prepared and presented weekly, monthly and quarterly performance reports to clients
- Conducted A/B testing and analyzed campaign data to optimize conversion rates and increase ROI.
- Managed a monthly advertising budget of 2 crore across multiple channels including Google Ads and Meta Ads worked across various sectors such as Fitness, Transport and Home Interior.
- Driving weekly and monthly targets with initiatives across Meta, Search, Display, Discovery and Youtube.
Education
BBA - Business Management
Guru Gobind Singh Indraprastha University
Delhi, India 04.2001 -
High School Diploma -
St. Lawrence Convent Sr. Sec. School
Delhi, India 04.2001 -
Skills
Additional Information
PROJECTS
Homebliss
- Handled a media budget of - 50L in Facebook Ads campaigns where the main KPI was Lead Generation.
- Achieved 15% more monthly leads with 10% less CPL as compared to targets.
Escorts Tractor
- Managing a media spends of 80L per month in Youtube Branding, Facebook Ads and Google Search.
- Performed in-depth campaign optimizations to improve CPA's by 177% YoY.
Fastrack Bags
- Worked on brand pitch for account audit, market research and audience targeting.
- Served with new strategies to scale up the account by making a prominent brand for bags in market.
Certification
Kraftshala INDUSTRYCreds™ Certification
Interests
Swimming
Running
Music
Timeline
Senior Marketing Analyst
HiveMinds Innovative Market Solutions
06.2022 - 07.2023
BBA - Business Management
Guru Gobind Singh Indraprastha University
04.2001 -
High School Diploma -
St. Lawrence Convent Sr. Sec. School
04.2001 -
Kraftshala INDUSTRYCreds™ Certification
Google Search Professional Certification
Communication Skills for Modern Management- LinkedIn
Meta Certified Media Buying Professional
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