Ravi Dugar
New Delhi
Summary
Results-driven digital marketing professional with over 13 years of experience managing SEM campaigns across diverse sectors, including travel, education, e-commerce, and FMCG. Expertise in Google Ads and Search Ad 360, with recognition as a Meta Blueprint Certified Professional. Currently a Partner at GroupM, successfully delivering strategic goals for multiple global clients, and previously excelled as an Assistant Account Manager at Interactive Avenues. Strong communication and interpersonal skills enhance the ability to thrive under pressure and effectively manage time in fast-paced environments.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Partner Performance Marketing
WPP Media
05.2023 - Current
- Onboarding new clients: Onboarded 20+ client
- Preparation for new client pitches
- Defining SOW with client
- Finance management
- Client/Stakeholder management (Top-Management)
- Testing and approving new tools and innovations
- People planning client/account wise
Senior Director Performance Marketing
WPP Media
12.2021 - 05.2023
- Onboarding new clients
- Involved in new client pitches
- Client/Stakeholder management (Mid-Management)
- Testing new tools and innovations
- Performance review of clients
- Defining KRA and KPI of the team
Director Performance Marketing
WPP Media
12.2020 - 12.2021
- Client/Stakeholder management (Executioners)
- Upselling/cross-selling WPP products/tools
- Dashboard creation to ease reporting visualization to clients
- Client and team briefing regarding defined KPI
- People management and review process for ratings and appraisals
Manager Performance Marketing
WPP Media
10.2018 - 12.2020
- Led a team of 15 individuals and planned their training
- Created media plans based on market research and client needs
- Developed best practices and conducted review audits
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
Assistant Manager Performance Marketing
WPP Media
12.2017 - 10.2018
- Handled clients like Sage, Discover, bp, Mazda, Nestle, Accor, IBM, and more
- Ensured timely deliverables and resolved team issues
- Managed and optimized PPC campaigns across Search & Social platforms
- Executed media plans and analyzed/reporting on PPC performance metrics
- Tested and optimized ad/landing page strategies
Assistant Account Manager - Search
Interactive Avenues
10.2015 - 12.2017
- Clients Handled: Bridge School of Management, Hero Homes, NIIT University and Jockey.
- Managing, optimizing, and expanding PPC campaigns to meet campaign goals and strategic objectives on Google, Bing, Facebook & LinkedIn.
- Proficient in Google Analytics having implemented it for multiple accounts.
- Devising/implementing a paid-search strategy for the business
- Finding new opportunities to maximize revenue from this channel
- Hands-on experience on different auction models & campaign types namely GSP, Shopping Campaigns, Remarketing, RLSA, Video & Engagement Campaigns.
- Managing and expanding search engine marketing campaigns to meet clients’ defined goals and strategic objectives.
- Providing forecasts for cost, traffic, and ROI for search marketing channels.
- Analysing and reporting on key metrics for PPC campaigns in Google, Yahoo, and other search engines.
- Building, analysing, and testing sponsored Search campaigns and strategies including landing page and ad testing.
Senior Executive - SEM
Radical Minds
03.2015 - 09.2015
- Developing search marketing campaigns for travel business.
- Generate relevant calls for travel query and airlines ticket booking.
- Created and managed complete account with full ownership.
- Supervising and maintain discipline in call centre team.
- Monitoring the performance of the campaigns daily and reporting to the Managing Director.
- Recommending strategies and suggestions on improving campaign performance.
Search Engine Marketing Executive
Fare portal India Pvt. Ltd
09.2014 - 02.2015
- Campaign maintenance and monitoring
- In-depth keyword research & uploading of keywords in various accounts.
- Improve quality score and conversion rates via landing page optimization
- Writing and testing ad copy
- Landing pages, Keywords Optimization and Bid management.
- Develop new and eliminate underperforming PPC ad copy/Keywords
- Analyse Clicks and Conversion data, ad expenses and ROI
- Ensure optimal campaign performance
- Preparation of progress reports on a regular basis
Senior Executive
SMG Convonix
05.2012 - 08.2014
- Develop and maintain SEM (search engine marketing) programs via PPC.
- Optimize Google, Yahoo, MSN & ASK PPC campaigns through manual analysis and maintenance. (Develop keywords, test ad copy and landing pages, etc.)
- Recommendations to onshore team for changes in caps and bids.
- Build reports based on performance of the campaigns and projecting the analysis of reports.
- Creating reports detailing impressions, clicks, click through rates, conversion rates and return on investment.
- Worked on third party tools like Dart and Marin.
- Awarded best employee for the month of Dec’12, Oct’13, Feb’14 & May 2014.
- Awarded star performer of the quarter Q2 in 2014.
- Awarded Innovator of the month for Jan’13, Feb’13 & March’14.
Education
Master of Business Administration - Marketing & HR
Jain College
Bangalore01.2012
Bachelor of Commerce -
Lalit Narayan Mithila University
Darbhanga, Bihar01.2009
12th -
St. Joseph Senior Secondary School
Patna, Bihar01.2006
10th -
Patna Central School
Patna01.2003
Skills
- Operations management
- Client relationship management
- Company processes and procedures
- Strategic planning
- Stakeholder engagement
- Conflict resolution
- Data analysis
- Account management
Certification
- Google AdWords Professional Certification: Fundamental, Search & Display.
- Google Analytics Individual Qualification.
- (YouTube) Video Advertising Advanced Certification.
- DoubleClick Search Certification.
- Facebook Blueprint.
Timeline
Partner Performance Marketing
WPP Media
05.2023 - Current
Senior Director Performance Marketing
WPP Media
12.2021 - 05.2023
Director Performance Marketing
WPP Media
12.2020 - 12.2021
Manager Performance Marketing
WPP Media
10.2018 - 12.2020
Assistant Manager Performance Marketing
WPP Media
12.2017 - 10.2018
Assistant Account Manager - Search
Interactive Avenues
10.2015 - 12.2017
Senior Executive - SEM
Radical Minds
03.2015 - 09.2015
Search Engine Marketing Executive
Fare portal India Pvt. Ltd
09.2014 - 02.2015
Senior Executive
SMG Convonix
05.2012 - 08.2014
Master of Business Administration - Marketing & HR
Jain College
Bachelor of Commerce -
Lalit Narayan Mithila University
12th -
St. Joseph Senior Secondary School
10th -
Patna Central School
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