RAVI KUMAR
General Manager - Performance Delivery
New Delhi
Summary
To obtain a Challenging position in Online Marketing Segment with a focus on Affiliate Marketing achieving organizational goals, while attaining personal and professional growth.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
Work History
General Manager
Xapads Media Pvt Ltd
Noida
01.2022 - Current
- Manage and execute campaigns across various platforms/models including CPL, CPC and CPA
- Maintain good relationship with key affiliates and track their performance from start to end
- Follow up regularly to check delivery and quality
- Track and report on any fraudulent activity like fake clicks/sales etc
- Produce monthly reporting and analysis of publisher payments
- Manage the monthly invoicing process in coordination with the billing department
- Analyse weekly results to feed ongoing campaign optimization tactics
- Interact with all publishers through IM/forums/email/phone to maintain a cordial environment
Assistant General Manager
Xapads Media Pvt Ltd
Noida
03.2019 - 12.2021
- Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
- Mentored and motivated team members to achieve challenging business goals.
- Maintained well-controlled business inventory with minimal losses by enforcing solid monitoring and management structures.
- Taught staff strategies for completing work and smoothly carrying out senior management directives.
Senior Manager
Xapads Media Pvt Ltd
Noida
03.2018 - 02.2019
- Produced staffing matrix to provide adequate coverage of department.
- Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement.
- Identified cost improvement changes and cost savings plans to increase company savings.
- Examined quarterly financials to determine business operating capacity.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Recommended and implemented successful strategies to maximize revenue.
Affiliate Marketing Manager
Xapads Media Pvt Ltd.
Noida
04.2014 - 02.2018
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Continually maintained and improved company's reputation and positive image in markets served.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Supervised marketing and planning activities to exceed [Type] segment sales and margin goals.
- Generated [Number]% in sales through effective networking and marketing strategies to grow new business and increase productivity.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
Affiliate Manager
Collegedunia Web Pvt Ltd.
New Delhi
06.2012 - 03.2014
- Maintaining healthy business relations with existing clients
- Build and maintain strong relationships with key affiliates
- Setting up targets for advertisers and publishers to generate maximum revenue for the company
- Negotiating with publisher on pay out to get the maximum sales/ leads
- Recruiting new affiliates for enhancing the business of the organization
- Setting up and exceed daily, weekly and monthly target.
R C Marketing Company
02.2012 - 08.2012
- Searching screening profiles through various Job portals like Naukri, Times jobs, Monster India etc
- Maintain the MIS report and sent to Manager on daily, weekly and monthly bases
- Making Invoice and take follow up for payments also managing company database
- Updating population In Master Data on Daily Basis.
Education
MBA - Sales And Marketing Education
Amity Directorate of Distance Education
08.2012 - 07.2013
B.A - undefined
University of Delhi
All India Senior School Certificate - undefined
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India
Skills
Technical Skillsundefined
Timeline
General Manager
Xapads Media Pvt Ltd
01.2022 - Current
Assistant General Manager
Xapads Media Pvt Ltd
03.2019 - 12.2021
Senior Manager
Xapads Media Pvt Ltd
03.2018 - 02.2019
Affiliate Marketing Manager
Xapads Media Pvt Ltd.
04.2014 - 02.2018
MBA - Sales And Marketing Education
Amity Directorate of Distance Education
08.2012 - 07.2013
Affiliate Manager
Collegedunia Web Pvt Ltd.
06.2012 - 03.2014
R C Marketing Company
02.2012 - 08.2012
B.A - undefined
University of Delhi
All India Senior School Certificate - undefined
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India
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