Ravi Kumar
Chandigarh
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 5 years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
La Pino'z Pizza
Chandigarh
06.2023 - Current
- Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
- Worked on Google video ads, search ads, and Display ads and did some sales campaigns
- Social media I am covering FB, Instagram, and Snapchat and running brand awareness campaigns, and sales campaigns
- Tracking web analytics to check where I'm getting traffic and conversion around the goal
- Working with the branding part of the company as in menu, leaflet, and other printing and Mattel parts
- Design, build, and maintain a social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Planning execution, and measuring experiments and conversion tests
- Collaboration with internal teams to create landing pages and optimize user experience
- Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
- Implementation of the marketing campaigns right from ideation to final analysis and refinement
- Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
- Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need
- Influencer marketing as per brand requirement.
Digital Marketing Executive
The Lalit Suri Hospitality Group
Delhi
05.2022 - 06.2023
- Keyword Research & Analysis
- Proper On Page optimization
- Building diversified backlink
- Creating HTML & XML sitemap
- Increase position in SERP ranking
- Provide Inputs to the Web design Team for Infographics & Video creation
- Resolve Canonical URL issues
- Setting Google Webmaster & Google Analytics Account
- Analyze Traffic behavior & Suggest Changes to Design & Development Team
- Social Media Optimization
- Paid social media ads.
Digital Marketing executive
SOLFRAME CONSULTING L.L.P
Delhi
03.2021 - 04.2022
- Responsible for all online Marketing activities
- Panning Google Ads promotion for Lead Generation
- Creating Social Campaigns for Lead Generation
- Video Marketing for Lead Generation
- Managing website on WordPress.
Social Media Specialist
Anytime Fitness Shalimar Bagh
Delhi
11.2019 - 02.2021
- I was totally focused on performance campaign for lead generation to sell the membership
- I was using Social Media platforms with google ads.
Digital Marketing Specialist
Mahadev Trademark registration
Delhi
07.2018 - 11.2019
- Panning Google Ads promotion for Lead Generation
- Creating Social Campaigns for Lead Generation
- Video Marketing for Lead Generation.
Digital Marketing Executive
Garuda Fitness
Delhi
07.2017 - 04.2018
- Worked on web design, GMB Ranking
- On Page, Off page SEO
- Social media Optimization
Education
Bachelor's in Arts -
Choudhary Charan Singh University
04.2015
Certificate in Digital Marketing -
Delhi Courses Academy
Skills
- Facebook Advertising (5 years)
- Social media marketing (5 years)
- SEO (4 years)
- Google AdWords (3 years)
- Youtube marketing (2 years)
- Email marketing (1 year)
- SEM (4 years)
- Social media management (4 years)
- Marketing
- Market Analysis
- Google Analytics Setup
- Digital Marketing
- Email Marketing
- Optimizing ROI
- Content Marketing
- Pay-Per-Click Advertising
- Social Media Marketing
- Cold Calling Abilities
- Online Engagement
- Keyword Analysis
- App Marketing
Certification
Digital Marketing, 03/01/18, 08/31/18
Total Years Of Experience
5
Online Profile
https://www.linkedin.com/in/ravi-kumar-58183bb6/
Personal Information
Industry: Marketing
Languages
- Hindi, Native
- English, Intermediate
Timeline
Digital Marketing Manager
La Pino'z Pizza
06.2023 - Current
Digital Marketing Executive
The Lalit Suri Hospitality Group
05.2022 - 06.2023
Digital Marketing executive
SOLFRAME CONSULTING L.L.P
03.2021 - 04.2022
Social Media Specialist
Anytime Fitness Shalimar Bagh
11.2019 - 02.2021
Digital Marketing Specialist
Mahadev Trademark registration
07.2018 - 11.2019
Digital Marketing Executive
Garuda Fitness
07.2017 - 04.2018
Bachelor's in Arts -
Choudhary Charan Singh University
Certificate in Digital Marketing -
Delhi Courses Academy
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