Ravi Motwani

Public Relations (PR)

- Drafting press releases for the organisation’s media announcements and collaborating with the agency partner for dissemination to appropriate media

- Attending press conferences and engaging with journalists to build strong and authentic media relations

- Tracking the news, analysing the coverage for factual accuracies and sharing the consolidated report with senior management

- Monitoring online new stories for negative mentions and taking immediate action to avoid crisis thereby managing the brand reputation

- Handling media queries and framing responses in consultation with business heads and complying with the organisation’s corporate communication guidelines

Social Media – Twitter Management

- Writing copies for twitter post, liaising with the agency partner for creatives, and ensuring the uploads are done in an efficient and timely manner

Environment, Social and Governance (ESG) Report

- Sourcing information on ESG from Infrastructure Management team, Corporate Social Responsibility(CSR) team and Secretarial team

- Reading and critically evaluating the projects undertaken and briefing the agency partner to create written content keeping the brand’s tone of voice in check

- Analysing and editing the content received from the agency for factual accuracies and uniformity

- Brainstorming and ideating on the overall theme and design of the report with the agency partner

- Publishing the report on the website and sharing it with all the stakeholders

• Helped the team in creating engaging content in the form of press releases, authored articles, media profiles in a stipulated time frame
• Reached out to Journalists for PR opportunities and helped the team in compiling and updating the media list
• Tracked competitor news and performed competitor benchmarking to identify the hits and misses
• Identified relevant awards and assisted the internal teams in applying for the same within the deadlines
• Liaised and coordinated with the external stakeholders for queries on awards and ensuring the teams submit the entries without any errors
• Facilitated internal communication in coordination with HR team for employee engagement

• Reached out to several influencers on Instagram for promotion of products from categories like beauty, fashion, fitness, etc.

• Assisted the team in onboarding new influencers for campaigns. Negotiated the commercials with the influencers basis the financial budget provided by the company.

• Handled more than 20 influencers for 6 campaigns. Keeping the client’s requirement in mind, helped them post content on Instagram adhering to the ASCI’s guidelines.

• Assisted the team in placing product orders for the influencers and processing payments

· Helping the team in creating engaging content in the form of press releases, authored articles, media profiles in a stipulated time frame

· Reaching out to Journalists for PR opportunities and helping the team in compiling and updating the media list

· Tracking competitor news and performing competitor benchmarking to identify the hits and misses

· Identifying relevant awards and assisting the internal teams in applying for the same within the deadlines

· Liaising and coordinating with the external stakeholders for queries on awards and ensuring the teams submit the entries without any errors

· Facilitating internal communication in coordination with HR team for employee engagement

• Revamped the client’s website that projects them as thought leaders and a modern company
• Made recommendations for client’s new website in terms of web design, user interface, better performance, etc
• Assisted the client in developing a website and webpage that enhances the number of people visiting the website and engaging with its content which further leads to more conversions.

Social Responsibility Project

• Created awareness about the NGO among the people, promoted its Facebook pages on social media to generate traffic, increase their subscribers and get visibility.

• As a part of Middle Office function, my role was to perform validations of Credit default swap trades, analyzing discrepancies in the trades, and raising the same for reconciliation if required
• Liaised with the extended middle office team in Tokyo and facilitated trade confirmations and settlements with the counterparties
• Performed validations for Bonds and Internal IRS trades.

• Worked for the financial instrument Mortgage-Backed Securities in the Trade Support function
• My role included monitoring FICC (fixed income clearing corporation), validating & processing MBS trades
• Processed Trade Assignments and ensured that the trades booked in the MCDDI &
• SMARTALLOC system are flown down, matched, and reconciled properly
• Handled the settlement process and produced various daily, weekly and month-end reports for management and trading desk.