Ravi Pandey
Greater Noida
Summary
Results-driven Managing Director with expertise in digital marketing strategy and content creation. Proven ability to lead teams, drive impactful campaigns, and enhance engagement. Skilled in strategic planning and operational efficiency, fostering collaboration and innovation to align projects with organizational goals. Committed to leveraging analytical insights to optimize marketing outcomes and improve employee engagement.
Overview
8
8
years of professional experience
Work History
Manager Director
NextGen Broadcast
Greater Noida
02.2025 - Current
- Led editorial team in developing daily news content and coverage strategies.
- Managed newsroom operations, ensuring timely reporting and accurate information flow.
- Implemented training programs for staff on media ethics and reporting techniques.
- Oversaw content quality, ensuring adherence to journalistic standards and guidelines.
- Worked closely with technical staff during production process.
- Created story ideas that would generate viewer interest.
- Collaborated with marketing teams to create promotional campaigns for newscasts or special reports.
- Monitored emerging trends in the media landscape to stay ahead of competitors.
- Conducted performance evaluations and provided feedback to staff members.
- Allocated stories to reporters according to deadlines and resource availability.
- Organized press conferences or events related to news coverage.
- Coordinated event coverage tailored to community interests for better viewership.
- Created and implemented innovative programming ideas, maintaining station relevance and audience engagement.
- Incorporated information about coverage goals, available time and viewer demographics to optimize schedule programming.
Marketing Manager
Garg Bath Collection
Greater Noida
06.2021 - 02.2025
- Developed digital marketing campaigns across various social media platforms.
- Managed email marketing initiatives, resulting in improved customer engagement and retention.
- Analyzed website traffic using Google Analytics to inform marketing strategies.
- Collaborated with design teams to create engaging visual content for campaigns.
- Monitored competitor activities to adjust strategies effectively and stay relevant.
- Optimized paid social campaigns on Facebook and LinkedIn through A/B and multivariate experiments, enhancing campaign effectiveness.
- Analyzed customer feedback from surveys or focus groups to identify areas of improvement.
- Trained and mentored staff on customer service and sales techniques.
- Developed visual merchandising strategies to enhance product visibility.
- Developed strategic recommendations for clients to enhance operational efficiency.
- Conducted market analyses to identify trends, guiding strategic marketing decisions.
- Prepared financial statements and reports for client review and compliance.
- Managed accounts payable and receivable processes to ensure timely payments.
- Assisted in budgeting and forecasting activities to support financial planning.
- Processed customer invoices using billing software and maintained records.
- Reviewed payment discrepancies and resolved issues with clients promptly.
- Collaborated with accounting team to ensure accurate financial reporting.
You Tube Channel Manager
Abhinay Maths
Greater Noida
01.2021 - 04.2021
- Developed digital marketing campaigns across multiple social media platforms to increase brand visibility.
- Managed email marketing initiatives to drive customer engagement and improve retention rates.
- Developed engaging video content on popular trends and topics.
- Edited video footage using industry-standard software for clarity and quality.
- Oversaw social media accounts to promote videos and foster regular engagement with followers.
- Analyzed viewer engagement metrics to refine content strategy and improve reach.
- Engaged with viewers through comments sections on YouTube and other platforms.
Director
Shopoutdeals Fashion Private Limited
Auraiya
01.2018 - 06.2020
- Assisted in developing pricing models for ecommerce products and services.
- Researched emerging technologies and industry best practices related to eCommerce platforms and implemented them accordingly.
- Managed online sales across multiple eCommerce platforms to drive revenue growth.
- Optimized product listings on ecommerce sites through keyword research and SEO techniques.
- Negotiated contracts with third party vendors providing services related to the organization's ecommerce platform.
- Managed ecommerce store inventory levels in order to maximize sales potential while minimizing stockouts.
- Monitored ecommerce sales performance to refine and enhance online strategies.
- Monitored trends in ecommerce industry, incorporating new ideas into marketing plans.
- Conducted market research studies to understand customer needs and preferences related to brands within the ecommerce space.
Education
Bachelor of Laws - Criminal Law
Chhatrapati Shahu Ji Maharaj University (CSJMU)
Kanpur04-2023
Computer Diploma -
Course On Computer Concepts By NIELIT
Greater Noida12-2019
Bachelor of Science - Mathematics Education
Chhatrapati Shahu Ji Maharaj University (CSJMU)
Auraiya03-2019
Intermediate Certificate - Computer Science
Board of High School And Intermediate Education UP
Auraiya03-2016
High School Diploma -
Board of High School And Intermediate Education UP
Auraiya03-2014
Skills
- Digital Marketing Strategy & Execution
- Campaign strategy
- Online marketing
- Content strategy
- Social Media Management & Branding
- Content Writing (Hindi & English)
- Content Research & Topic Analysis
- Video Editing & Video Production
- Graphic Design
- Website Designing & Development
- AI tools utilization
- Google products expertise
- Business Development Strategy
- Accounts management
- Leadership direction
- Team Management & Leadership
- Creative direction
- Strategic Thinking
- Problem Solving
- Leadership decisions
Communication Skills
- Advocacy & Legal Understanding
- Creative Planning
- Extra Professional Strengths
- Hindi Typing & English Typing
- News Anchoring & Media Presentation
Languages
English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2
Timeline
Manager Director
NextGen Broadcast
02.2025 - Current
Marketing Manager
Garg Bath Collection
06.2021 - 02.2025
You Tube Channel Manager
Abhinay Maths
01.2021 - 04.2021
Director
Shopoutdeals Fashion Private Limited
01.2018 - 06.2020
Bachelor of Laws - Criminal Law
Chhatrapati Shahu Ji Maharaj University (CSJMU)
Computer Diploma -
Course On Computer Concepts By NIELIT
Bachelor of Science - Mathematics Education
Chhatrapati Shahu Ji Maharaj University (CSJMU)
Intermediate Certificate - Computer Science
Board of High School And Intermediate Education UP
High School Diploma -
Board of High School And Intermediate Education UP