RAVI TEJA VEDULA

Enlite.co.in is an early-stage consumer beverage startup focused on prebiotic sparkling water.

Roles & Responsibilities

• Worked directly with the founder across product development, operations, and go-to-market execution for the Enlite prebiotic soda brand.
• Led go-to-market execution including Amazon marketplace launch and D2C website rollout.
• Secured 12+ micro-influencer collaborations and community partnerships, enhancing brand visibility and community engagement within the first 30 days of launch.
• Executed brand activations through celebrity collaborations and community partnerships, including the Adnan Sami music concert, Honest Town Hall Interviews, and run club initiatives.
• Managed vendor ecosystem for packaging, manufacturing, branding, and digital marketing to ensure seamless operations.
• Coordinated R&D partnerships to develop a zero-sugar, ~7g fiber prebiotic beverage formulation.
• Supported fundraising initiatives through market research and pitch deck coordination, contributing to informed investor conversations.

Townhall.co is a B2B SaaS platform enabling organizations to host large-scale virtual and hybrid events.

Roles & Responsibilities

• Executed go-to-market strategies and marketing operations for events technology platform.
• Coordinated campaign execution, CRM hygiene (HubSpot), and performance reporting across marketing initiatives.
• Managed cross-functional coordination between marketing, sales, and product teams.
• Conducted market research and competitive analysis to support leadership decision-making.
• Developed email marketing campaigns and social media promotions to drive lead generation.
• Assisted enterprise client onboarding and supported platform adoption initiatives.

Krayo.io is a B2B SaaS platform providing an operating system for corporate spend management, procurement, accounts payable, and asset management.

Roles & Responsibilities

• Executed outbound outreach campaigns that generated consistent pipeline activity during growth phases.
• Supported early-stage growth initiatives through market research, outreach coordination, and creation of operational documentation that streamlined processes.
• Conducted customer and competitive research to support product positioning and strategy.
• Produced and launched 'Strategy of Finance' podcast to provide insights on financial operations and industry trends.