Ravi Vaka
Hyderabad
Summary
Results-driven marketing and business strategist with a proven track record of scaling brands, driving customer acquisition, and executing high-impact marketing campaigns. Adept at program management, partner acquisition, and digital transformation, collaborating with top agencies, influencers, and media houses to amplify brand visibility. Expertise in building and executing yearly marketing plans, optimizing budgets, and leveraging frugal marketing techniques to maximize ROI. Skilled in stakeholder and investor relations, working closely with CEOs and strategy offices to drive 0-1, 1-10, and 10-100 growth. Strong leadership in public relations, content marketing, experiential activations, and TV ad production and distribution, ensuring brand differentiation and sustainable business growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Program Manager - IT/ Marketing Agency
OneTeam Digital
03.2024 - Current
- Expert in building and executing yearly marketing plans and budgeting, ensuring optimal allocation of resources to maximize brand impact and lead generation
- Led strategic partner acquisition, collaborating with top brands, influencers, and content creators to enhance brand engagement by 25% and improve customer retention by 18%
- Managed agency partnerships, working with PR firms, media agencies, and digital marketing partners to drive impactful campaigns, content distribution, and brand positioning
- Spearheaded large-scale marketing initiatives, securing top-tier media placements in national and regional publications, resulting in a 20% growth in brand visibility
- Orchestrated high-impact campaign execution, including influencer collaborations, social media activations, and event-based marketing, leading to a 2X increase in audience reach and engagement
- Led enterprise marketing transformation, integrating technology-driven marketing solutions such as CRM, AMS, and automated campaign management, improving operational efficiency by 15%
- Built and nurtured vendor relationships, managing partnerships with over 100 gated communities, RWAs, and corporate hubs to drive offline activations and experiential marketing, increasing customer engagement by 25%
- Implemented performance-driven marketing strategies, optimizing paid and organic campaigns, reducing CPL by 25%, and achieving a 150% ROI through frugal marketing techniques
- Drove program management for IT & marketing agency collaboration, ensuring seamless execution of digital transformation initiatives while aligning marketing objectives with technical capabilities
- Managed end-to-end execution of Insta Live campaigns and webinars, leveraging industry content to boost organic lead flow by 35%, utilizing tools like Instagram Analytics and Zoom Webinars
- Enhanced financial oversight through robust system integrations, cutting unnecessary expenses by 12% and driving a 15% increase in revenue
Chief of Growth & Strategy
Way2News
03.2022 - 03.2023
- Spearheaded partner acquisition strategies, securing high-value content to drive exponential user growth and boost daily/monthly active users across multiple acquisition channels
- Forged strategic alliances with government bodies, universities, top astrologers, doctors, and premium brands, ensuring seamless onboarding of high-quality partners
- Built powerhouse industry relationships, collaborating with Yash Raj Films, Mythri Movie Makers, Vyjayanthi Films, Sony, and T-Series, elevating brand presence across entertainment ecosystems
- Partnered with blockbuster hits like Pushpa, Major, Kalki, Yashoda, and War, leveraging cinematic exposure to amplify brand visibility and engagement
- Led high-impact brand partnerships, transforming collaborations into monetizable content streams, generating substantial revenue through paid content integrations
- Engineered viral content strategies, working closely with YouTube and Instagram influencers to craft high-engagement campaigns, skyrocketing brand reach and awareness
- Drove app growth through strategic marketing, content innovations, and influencer partnerships, increasing installs by 40% and improving retention by 25%
- Executed a game-changing $1.2M video content strategy, delivering millions of high-engagement impressions and strengthening user stickiness
- Optimized user acquisition via targeted paid campaigns, working with preloading and Cost-Per-Lead (CPL) models to enhance conversion efficiency and attract top-tier users
- Propelled app downloads from 1Cr to 6Cr, catapulting daily active users from 2L to 5MN and achieving a staggering 15MN MAUs
- Led company's branding and PR strategy, collaborating with PR agencies to craft compelling narratives and securing media coverage across trade, global, national, and local media outlets
- Leveraged deep data analytics, tracking DAU/MAU, Feature Usage Rate, Customer Retention/Churn Rate, CLTV, and Conversion Rates to refine strategies and maximize engagement
- Integrated real-time customer insights into product development, ensuring every iteration aligned with user expectations for a seamless experience
- Generated a record-breaking $235K in new-client revenue in just the first quarter, leveraging fresh content assets and strategic business matchmaking
- Conducted in-depth market research and performance audits, optimizing marketing spends, and maximizing campaign ROI
- Drove 0-1, 1-10, and 10-100 growth, working closely with CEOs, investors, and strategy offices to shape long-term business direction, secure funding, and scale operations from an SME to a leading media enterprise
- Architected and implemented a holistic growth framework, achieving a 50% year-over-year revenue increase and expanding market penetration by leveraging strategic alliances and new market entry initiatives
Product & Strategy
Purpletalk
11.2020 - 03.2022
- Executed global customer advocacy strategies, achieving a top 5 global push notification status
- Expanded the product user base to 40,000 and achieved $300,000 ARR through strategic growth initiatives
- Proficient in acquisition channels, including search, social, paid, organic (SEO), and PR
- Collaborated with product, marketing, and sales teams to align offerings with customer needs
- Leveraged data analytics to track DAU/MAU, Feature Usage Rate, Customer Retention/Churn Rate, CLTV, and Conversion Rate
- Integrated customer feedback into product development for improved user alignment
- Led and managed the customer success team, ensuring prompt query resolution and enhanced satisfaction
- Conducted training sessions and built a knowledge base to reduce support ticket volume
- Improved NPS scores and online reputation through reviews on platforms like G2, Gartner Peer Insights, and BuiltWith
- Revamped product launch strategy, resulting in a 50% increase in market adoption by identifying key consumer trends and leveraging competitive analysis to enhance product differentiation
Head of Growth & Customer Success
Way2Online
08.2018 - 10.2020
- Executed global customer advocacy strategies, achieving a top 5 global push notification status
- Expanded the product user base to 40,000 and achieved $300,000 ARR through strategic growth initiatives
- Proficient in acquisition channels, including search, social, paid, organic (SEO), and PR
- Collaborated with product, marketing, and sales teams to align offerings with customer needs
- Leveraged data analytics to track DAU/MAU, Feature Usage Rate, Customer Retention/Churn Rate, CLTV, and Conversion Rate
- Integrated customer feedback into product development for improved user alignment
- Led and managed the customer success team, ensuring prompt query resolution and enhanced satisfaction
- Conducted training sessions and built a knowledge base to reduce support ticket volume
- Improved NPS scores for key Accounts and online reputation through reviews on platforms like G2, Gartner Peer Insights, and BuiltWith
Co-Founder (Operations)
Sweet Experience
08.2013 - 08.2018
- Led partner acquisition and liaison efforts, managing relationships across products, logistics, technology, and legal teams
- Launched and managed an e-commerce platform with 400+ SKUs, optimizing operations and enhancing customer experience
- Processed over 100,000 domestic and international orders with a minimal budget, leveraging organic marketing strategies
- Opened two retail stores in two years, modernizing a traditional family business for contemporary market appeal
- Marketed the brand by partnering with movie production houses, publishers, and celebrities, leveraging strategic low-cost/no-cost promotions
- Utilized content marketing and viral video strategies to enhance brand visibility and engagement
- Developed compelling brand stories and secured media coverage by pitching to leading PR agencies
Management Trainer
Genpact
10.2011 - 08.2013
- Managed End User tool training for 30,000+ users annually, ensuring seamless adoption and proficiency
- Developed and organized training manuals, multimedia aids, and educational materials to support learning
- Collaborated with SAP Development, QA, and stakeholders to enhance operations through agile methodologies
- Led Change Management initiatives to ensure smooth process transitions and minimize operational disruptions
- Designed and delivered End User and Customer Success training programs, driving system adoption and efficiency
- Created newsletters and content marketing materials to communicate product enhancements, training programs, and new features, driving engagement and product usage
- Facilitated over 200 training sessions annually, employing interactive techniques and innovative learning strategies to increase participant engagement by 30% and improve overall CSAT
Education
Computer Science Engineering
Jawaharlal Nehru Technological University
Kakinada, IndiaMarketing Communication & HR
Wigan & Leigh Business Management
Hyderabad, IndiaProject Management Proffesionals
Indian Institute of Technology
Kanpur, IndiaStrategy in Leadership
Indian Institute of Management
Lucknow, IndiaMarketing & Growth
GrowthX
Mumbai, IndiaSkills
- Marketing Strategy & Execution
- Program & Partner Management
- Brand & Content Marketing
- Digital & Performance Marketing
- Event & Experiential Marketing
- Frugal & High-Impact Marketing
- Customer Acquisition & Retention
- Enterprise Digital Transformation
- Stakeholder & Investor Relations
- Data Analytics & Performance Tracking
- Public Relations & Media Management
- Influencer & Social Media Marketing
- Mall & Retail Marketing Activations
Accomplishments
- Positioned Truepush (Part of Way2Online) among the top 5 push notification platforms, driving high engagement and retention.
- Recognized for strategic partnerships with major movie production houses, amplifying brand reach by 25%.
- Led award-winning PR & media campaigns, securing top-tier national and regional press coverage.
- Drove TV ad production & distribution, significantly boosting brand awareness and customer acquisition.
- Spearheaded digital transformation for leading brands & hospitals, enhancing operational efficiency.
- Achieved industry recognition for innovative marketing strategies, including experiential & expo marketing.
- Played a key role in scaling businesses from startup to market leader, working closely with investors & CEOs.
- Orchestrated a commercial mall launch, doubling foot traffic and increasing brand engagement.
- Reduced marketing spend inefficiencies, cutting pilferage by 12% while maximizing ROI.
- Led high-impact influencer & content marketing initiatives, driving viral brand awareness.
Certification
- Google Analytics Certification
- HubSpot Inbound Certification
- Certified Digital Marketing Professional (CDMP)
- Program Management Professionals by IIT, Kanpur.
- PMPO by Scaled Agile.
- Lean & Six Sigma
Additional Information
- "Today news isn't a matter of language, but rather how quickly it is available"An interview with Way2News co-founder, Ravi Vaka, discussing the platform's positioning as a leading hyperlocal news content app.
- "Hyperlocal digital news app Way2News harnesses AI to battle fake news"An article highlighting how Way2News utilizes artificial intelligence to combat misinformation, featuring insights from Ravi Vaka.
- "Electric Two-Wheelers are not Safe: Way2News"A survey conducted by Way2News revealing public perceptions about the safety of electric two-wheelers.
- "Just a click away: Hyderabad's e-stores offer everything"An article featuring Sweet Experience, co-founded by Ravi Vaka, striving to introduce people to unique sweets like Madugula halwa from Andhra Pradesh.
- "Here is why your startup needs a blog"An article discussing the importance of blogging for startups, featuring insights from Ravi Vaka of Sweet Experience.
- "What's Project Chaitra?"An article about Project Chaitra, a petition aiming to create new policies for women's safety, which found mention in the former CM's election manifesto.
- "Way2News Secures $14 Million in Series B Funding Led by WestBridge Capital"An article detailing Way2News's significant funding round to expand its user base, particularly in Tier-2 and Tier-3 cities.
- "Way2News raises $16.75 mn in Series-A round led by WestBridge Capital"An article discussing Way2News's Series-A funding and plans to expand in Tamil, Kannada, and Malayalam languages.
- "How Obsessing on Outreach and Marketing Helped Truepush Grow"An article by Ravi Vaka on HackerNoon detailing the strategies that led to Truepush's exponential growth through customer outreach and consistent marketing.
- "Four key drivers to grow a SaaS business faster."In this Medium article, Ravi Vaka shares insights into the key factors that accelerated Truepush's growth in the SaaS industry.
- My Path to Six Billion Notifications Sent"An article on HackerNoon where Ravi Vaka discusses the journey of Truepush reaching over six billion notifications sent.
Timeline
Program Manager - IT/ Marketing Agency
OneTeam Digital
03.2024 - Current
Chief of Growth & Strategy
Way2News
03.2022 - 03.2023
Product & Strategy
Purpletalk
11.2020 - 03.2022
Head of Growth & Customer Success
Way2Online
08.2018 - 10.2020
Co-Founder (Operations)
Sweet Experience
08.2013 - 08.2018
Management Trainer
Genpact
10.2011 - 08.2013
Computer Science Engineering
Jawaharlal Nehru Technological University
Marketing Communication & HR
Wigan & Leigh Business Management
Project Management Proffesionals
Indian Institute of Technology
Strategy in Leadership
Indian Institute of Management
Marketing & Growth
GrowthX
Similar Profiles
Ravi VakaRavi Vaka
Chief Business Officer & Cofounder at OneTeam DigitalChief Business Officer & Cofounder at OneTeam Digital
ANILA RAJ VANILA RAJ V
Intern at ONETEAM SOLUTIONSIntern at ONETEAM SOLUTIONS
Ivan KozlovIvan Kozlov
Director at OneTeam Medical OUDirector at OneTeam Medical OU