B.S. RAVI
Bengaluru
Summary
Sales & Business Development professional with 30+ years of experience in sales, business strategy, key account management and content marketing. Strong business acumen with leadership qualities to support product and concept launches, strategic partnerships and product positioning for success. Expertise in identifying and developing key institutional clients for business excellence and accomplishment of targets for sales. Areas of expertise include: Stakeholder Management, Strategic Partnerships, Key Account Management, Team Management, Monetization, Negotiation & Acquisitions.
Overview
33
33
years of professional experience
Work History
Deputy Director – Strategic Accounts
Versé Innovation Pvt Ltd. (Dailyhunt)
Bangalore
04.2019 - Current
- National Head, Strategic Accounts – South & North; develop and sell solutions, build industry relationships, drive revenue, use data/analytics to build industry narratives & consultative solutions for key large customers.
- Spearheaded ad sales and strategy for key accounts like from Amazon, Flipkart, Xiaomi, Myntra, Zepto, OnePlus, Xiaomi, PhonePe, Maruti, Oppo, Vivo leading to revenue growth of over 78% (YoY) between FY20 & FY25
- Identified business opportunities for revenue beyond display activities like Native Content, Influencer Activities, Video creation, Integrations for clients like Amazon, Oppo, Myntra & Xiaomi leading to additional ₹120 Million in revenue in 2024-25
- Identified and introduced new revenue streams for Dailyhunt
- Live Streaming solutions across categories like Auto, Handset & Pharma which contributed 18% to the total revenue of the organization 2020-21.
- Notification Solutions – led the business module with cross functional teams like Adops, AdTech & created solutions through notifications for clients in FMCG, Auto, handset & e-commerce. This led to an annual revenue of over ₹300 Million for the organization.
- New Innovative Formats – Worked closely with Creative, AdTech & Adops team which led to over 10 new formats of innovations which contributed over ₹800 Million revenue for the organization.
- Acquired and executed brand associations during special events like Election, Budget & IPL for Amazon, Maruti & Xiaomi resulting in incremental revenue of ₹35Mn in revenue between FY23 & FY25
Regional Head - Digital Sales & Strategy
Zee Entertainment Enterprises Ltd – Zee5
Bangalore
07.2017 - 02.2019
- Led digital sales for the entire south for Zeenews.com, Zeebuisness.com, BGR.in, Bollywoodlife.com, thehealthsite.com, India.com, Mashable.com, Livingfoods.com. Promoted to lead digital Sales Strategy for the Zee5
- Spearheaded Sales & Revenue Growth by expanding the Sales Team and exploring new revenue channels like Brand Solutions, Programmatic Buys leading to revenue growth by 30% (QoQ)
- Augmented revenue through monetizing Video inventory, Integrations on the Original shows, Vignette ideas; revenue impact of ₹75Mn annually
- Acquired and executed content syndication with Diageo for movies during Christmas, Friendship Day & Brand Integration in Original Show – Life Sahi Hai, driving revenue growth of ₹85Mn in 2018.
- Led annual partnership with Swiggy through conceptualization of brand solution ideas – Hungry Orders, Family Get-together, driving annual revenue of ₹49Mn in 2018.
- Acquired new clients for Zee5 – Medlife, Netmeds, 3M – Scotchbrite, NRR & Sons, Kalyan Jewelers, Malabar Gold, Hatsun; driving incremental revenue of ₹105Mn in 2018.
- Integration idea thro Television Protagonists on Zee5 & Zee Television which resulted in over 23Mn revenue in 2018.
Director - Media Sales
Rediff.com India Ltd.
Bangalore
06.2004 - 06.2017
- Led media sales for South India, driving revenue growth across categories including Consumer Durables, Auto, IT, and FMCG. Oversaw team management, business planning, and category development, while creating monetization opportunities through content specials, native advertising, and sponsorships.
- Drove advertising sales across Online, Mobile, Local TV, SMS, Email, and E-commerce platforms, leading to category growth and increased client ROI.
- Created and executed monetization strategies via content marketing, special initiatives, sponsorships, and innovative client/agency solutions leading to revenue growth of
- Formulated quarterly revenue plans and market growth strategies, securing higher share of client spending through events and creative partnerships.
Deputy Manager, Marketing
Malayala Manorama Co Ltd.
Bangalore
06.1997 - 06.2004
- Drove ad sales and collections across print and digital, led revenue-focused team initiatives, supported regional operations, and executed marketing campaigns, research-based content improvements, and flagship events to boost brand reach and readership.
- Secured high-value business and sponsorships from leading brands including IBM, Arvind, Intel, Madura Garments, Panasonic, and the Karnataka Tourism Department.
- Conceptualized and executed unique marketing activations, contests, and barter deals, enhancing brand visibility and audience engagement.
- Successfully organized flagship events such as Vanitha-ICE 2002 consumer fair and secured exclusive sponsorships for TV programs.
Senior Executive, Advertising
DSJ Communications Ltd.
Bangalore
12.1995 - 05.1997
- Promoted advertisements for ‘India Economic Update’ and other group publications by targeting companies with NRI-focused audiences, while building strong relationships with leading advertising agencies and clients.
- Instrumental in getting tie up for Press Sponsorship status for Citibank Property Exhibition held at Dubai & for an exhibition organized by KOAPA at Hong Kong, leading to revenue impact of over ₹30Mn for the Group.
- Conceptualized and executed Special Features on various occasions leading to incremental additional revenue of ₹8Mn for the Group.
Executive – Advertising
The Printers (Mysore) Ltd.
Bangalore
04.1992 - 11.1995
- Responsible for driving advertising sales for group publications across multiple formats, executed special features and innovative promotions and built strong relationships with accredited and non-accredited ad agencies.
- Achieved additional revenue through Innovative strategies like Group Publications Package Offer, Incentives for best performing agencies, revenue impact of
- Conceptualized and implemented the "Classified Booths" in and around Bangalore City which resulted in 10% growth in revenue for the Classified Division
Education
Post Graduate Diploma - Sales & Marketing Management
Bharatiya Vidya Bhavan
Bangalore, India01.1994
Diploma - Systems Management
NIIT
Bangalore, India01.1992
Bachelor of Commerce -
Bangalore University
Bangalore, India01.1991
Diploma - Commercial Practice
GRICP
Bangalore, India01.1989
Skills
- Stakeholder Management
- Strategic Partnerships
- Key Account Management
- Team Management
- Monetization
- Negotiation & Acquisitions
- Content integration
- Sales leadership
- Client relationship management
- Negotiation strategies
Languages
- English
- Hindi
- Kannada
- Tamil
- Malayalam
Professional Highlights
- Best Entrepreneurial Salesperson, 2020-21, 2022-23, 2023-24, Verse, Deputy Director
- Best Salesperson, 2019-20, Verse
- Best Marketing Person of the Year, 1999-2000, 2002-2003, Malayala Manorama
Timeline
Deputy Director – Strategic Accounts
Versé Innovation Pvt Ltd. (Dailyhunt)
04.2019 - Current
Regional Head - Digital Sales & Strategy
Zee Entertainment Enterprises Ltd – Zee5
07.2017 - 02.2019
Director - Media Sales
Rediff.com India Ltd.
06.2004 - 06.2017
Deputy Manager, Marketing
Malayala Manorama Co Ltd.
06.1997 - 06.2004
Senior Executive, Advertising
DSJ Communications Ltd.
12.1995 - 05.1997
Executive – Advertising
The Printers (Mysore) Ltd.
04.1992 - 11.1995
Post Graduate Diploma - Sales & Marketing Management
Bharatiya Vidya Bhavan
Diploma - Systems Management
NIIT
Bachelor of Commerce -
Bangalore University
Diploma - Commercial Practice
GRICP
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