RaviKarthik Thuremella

• Developing and implementing sales strategies, identifying new advertising opportunities, and maintaining strong client relationships.
• Leading and managing a team of sales professionals, setting goals, and providing guidance and support.
• Overseeing the planning, execution, and optimization of advertising campaigns and ensure to meet client objectives and deliver results.
• Analyzing market trends and competitor activities to identify new opportunities and stay ahead in the industry
• Successfully managed risk assessment procedures by adopting industry best practices.
• Negotiated major contracts, achieving favourable terms for the company.
• Implemented cost-saving initiatives to drive profitability.
• Collaborated with partners to establish programmatic and direct deals and successfully achieved USD 5Million in Ad Revenue
• Set up and execute digital media campaigns using ad servers such as Google Campaign Manager and SpringServe.
• Extensively worked with advertising platforms like SpotX, Telaria, Facebook, and FreeWheel to boost overall advertising revenue (both direct and network).
• Partnered with reputable brands and Agencies across the globe

• Responsible for acquiring new clients and servicing existing ones to achieve revenue targets.
• Increased Revenues by 10% Year on Year
• Also build and maintain strong client relationships, tailoring pitches to client specification
• Handling various advertising mediums, including digital, print, radio, television, and films
• Promote company's mission and values, ensure timely revenue collection, and provide feedback on market conditions and competition
• Regular client interactions foster committed partnerships, while adherence to sales processes ensures professionalism and integrity.

• Developed and implemented media buying strategies to achieve client goals and maximize ROI by using BI tools like QlikView and Compass
• Allocate and manage media budgets, ensuring cost-effective ad placements and efficient use of resources.
• Research and select appropriate media channels based on target audience and campaign objectives.
• Negotiate and manage relationships with media vendors and publishers to secure favorable rates and placements.
• Analyze campaign performance data and metrics to optimize media buys and improve effectiveness.
• Prepare and present detailed reports on campaign performance, insights, and recommendations to clients and internal stakeholders.
• Conduct market research to stay informed about industry trends, competitor strategies, and audience behaviour.
• Work with creative teams to ensure ad content aligns with media placements and campaign objectives.
• Address and resolve any issues or challenges that arise during campaign execution process.
• Ensure all media buys adhere to legal and regulatory requirements.

• Conduct thorough analysis of client's industry, market trends, and competitive landscape to identify opportunities and threats.
• Develop and implement B2B marketing strategies tailored to client needs, including positioning, targeting, and messaging.
• Design and execute lead generation campaigns to attract and convert high-quality business prospects.
• Collaborate with sales teams to align marketing efforts with sales objectives, ensuring cohesive approach to lead nurturing and conversion.
• Oversee creation, execution, and optimization of B2B marketing campaigns across various channels (digital, events, content marketing, etc.).
• Track and analyze campaign performance metrics, providing insights and recommendations to improve ROI and effectiveness.
• Provide expert advice to clients on best practices, industry trends, and innovative marketing techniques.
• Develop and refine content strategies that resonate with B2B audiences and drive engagement, including whitepapers, case studies, and blog posts.
• Assist clients in establishing and enhancing their brand positioning within B2B market.
• Offer training and support to client teams on marketing tools, techniques, and strategies.