Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Additional Information
Timeline
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Ravikiran Rao K

Ravikiran Rao K

Account Manager, Marketing
Mysore

Summary

A creative and business-savvy Digital Marketing professional with 10+ years of progressive experience, across a broad range of online-media operations. I've proven ability to combine vision, creativity and business acumen with well-developed project management and leadership qualities to ensure optimum quality projects. My responsibilities included managing client accounts by overseeing the daily production, scheduling, delivery, and reporting of targeted email campaigns. I was also responsible for acting as the primary liaison between the Client and the Company's production staff in production of HTML and text marketing messages. I also exercised regular customary discretion and independent judgment related to matters of significance.

Overview

11
11
years of professional experience
6
6
years of post-secondary education
6
6
Languages

Work History

ACCOUNT MANAGER, MARKETING

Laukika Antarya Pvt. Ltd
Mysore
11.2022 - Current
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Created documentation outlining research findings for use by project managers, customers, and other marketing staff to make accurate decisions about future plans.
  • Developed campaigns and specific marketing strategies for clients.
  • Liaised with marketing and sales teams to develop targeted campaigns.
  • Addressed problems with service delivery to maintain and enhance client satisfaction.

SENIOR EMAIL MANAGER

Theorem (India) Pvt. Ltd
Mysore
01.2021 - 06.2022
  • Managing Resource Planning, Production Department Billable Utilization, Client Coverage & Satisfaction,
  • Adoption of updates to Enterprise, Client Onboarding and Resource Onboarding etc
  • Lead process definition with clients on workflow to receive and manage messaging assets for campaigns
  • Manage creative asset delivery, coordination, and processing
  • Assisting Account Management team on creating BRD, SOW documents and Project Scoping
  • Provide recommendations on process improvement and operational execution on delivery of data and creative assets to support business
  • Utilize effective customer service techniques to handle client concerns
  • Work with internal departments to manage client issues, assess impact, and develop solutions
  • Exercise discretion and independent judgment in communicating and resolving issues.

SR. DOMAIN EXPERT/PRODUCTION TEAM LEAD

Theorem (India) Pvt. Ltd
Mysore
01.2017 - 12.2020
  • Achieve set team goals by maintenance of daily/weekly & monthly reports on deliverables
  • Monitoring the task allocated for the team and ensuring the optimum quality
  • Tracking the individual performance of the team members & keeping track of team utilization
  • Maintain accurate and complete client files documenting specific requirements of each client.

SR. PRINCIPAL CAMPAIGN MANAGER/EMAIL MANAGER

Theorem (India) Pvt. Ltd
Mysore
11.2014 - 12.2016
  • Managing client email marketing campaigns including communicating with clients on campaignscheduling, targeting, mailing issues, procedures, and expectation setting
  • Exercising discretion inresolving client issues
  • Troubleshoot and monitor data transfers & data integration issues as part of complex, dynamicmessaging templates
  • Also, handle customer questions & complaints in a timely, professional manner.

JR.TEAM LEAD

EffOne Technologies Pvt. Ltd
Bangalore
05.2014 - 11.2014
  • Managing the team with respect to task & resource allocation
  • Attending the client calls and value proposition calls

QUALITY ASSURANCE ANALYST

Theorem (India) Pvt. Ltd
Mysore
01.2013 - 05.2014
  • Executing the Quality Analysis for the Static, Dynamic &fluid Responsive Email builds
  • Training new resources on the Quality analysis process.

CAMPAIGN MANAGEMENT SPECIALIST

Theorem (India) Pvt. Ltd
Mysore
01.2012 - 01.2013
  • Working on campaign set-up, retrieving subscriber lists from FTP, Query & program set-up, creatingsubscriber lists & client-end data extensions, deploying emails, AMP Script within the emails, tracking &generating the reports based on the performance of campaigns

Education

Bachelor of Science - Computer Science

Mangalore University
06.2008 - 11.2011

Diploma - Web Designing

MICE
11.2016 - 04.2017

Master of Science - Computer Science

KSO University
01.2012 - 01.2014

Skills

    HTML & CSS

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Accomplishments

  • Conducted “ExactTarget Process & QA Training” for six batches – consisting of 42 members
  • Prepared process document & client specific documents for over 23 clients
  • Worked on the projects of five different region client accounts [US-Central, EAST, WEST, APAC & EMEA]
  • Gave 15+ months of error free work in a single stretch, while working on APAC region projects
  • Awarded as Best Performer in “YesMail awards” and “CEO Club Awards” three consecutive years since 2016 and also awarded “Customer Kudos” for receiving best client appreciations, in 2017.
  • Successfully completed All India Solo Motorcycle Ride of 13,108 kms in 52 days - covering 18 States and 3 Union Territories in 2018 and completed All India Motorcycle Ride of 16,074 kms in 85 days in 2022

Interests

Bike Riding, Music and Dance

Additional Information

Rendered service as an Educational Support Volunteer at an NGO named “Make A Difference” since August 2015 to May 2017. This NGO works towards ensuring equitable outcomes for children at shelter homes across India.

Timeline

ACCOUNT MANAGER, MARKETING

Laukika Antarya Pvt. Ltd
11.2022 - Current

SENIOR EMAIL MANAGER

Theorem (India) Pvt. Ltd
01.2021 - 06.2022

SR. DOMAIN EXPERT/PRODUCTION TEAM LEAD

Theorem (India) Pvt. Ltd
01.2017 - 12.2020

Diploma - Web Designing

MICE
11.2016 - 04.2017

SR. PRINCIPAL CAMPAIGN MANAGER/EMAIL MANAGER

Theorem (India) Pvt. Ltd
11.2014 - 12.2016

JR.TEAM LEAD

EffOne Technologies Pvt. Ltd
05.2014 - 11.2014

QUALITY ASSURANCE ANALYST

Theorem (India) Pvt. Ltd
01.2013 - 05.2014

Master of Science - Computer Science

KSO University
01.2012 - 01.2014

CAMPAIGN MANAGEMENT SPECIALIST

Theorem (India) Pvt. Ltd
01.2012 - 01.2013

Bachelor of Science - Computer Science

Mangalore University
06.2008 - 11.2011
Ravikiran Rao KAccount Manager, Marketing