Ravi Kumar Golla
Bangalore
Summary
Data Analyst with over 8.7 years of experience in retail, telecom, and mall sectors, specializing in campaign management reporting. Demonstrated ability to create impactful dashboards and reports that drive data-informed decisions and business expansion. Skilled in leveraging customer behavior analysis to enhance campaign performance and ROI. Experienced in automating reporting processes with tools like Excel, Tableau, and SAP, improving efficiency and visibility of key performance indicators.
Overview
9
9
years of professional experience
1
1
Certification
Work History
CRM & Data Analyst
Reliance Retail Limited
12.2022 - Current
- Deployed and Analyzed Store level Telecalling, WhatsApp, SMS, and RCS campaigns across 30% customer records, resulting in 10–15% improvement in conversion tracking accuracy and 15% boost in overall campaign ROI.
- Delivered 30+ automated dashboards and over 150 MIS reports (daily/weekly/monthly) using Excel and Tableau, reducing manual reporting time by 40% and enhancing decision-making speed.
- Extracted and analyzed datasets of over 1 million records from SAP and internal tools to evaluate the customer cohorts like recency, frequency, monetary spends, bill bucket report, Coupon issuance, coupon redemption, marketing campaign ROI.
- Delivered weekly NPS insights across 330+ store locations, enabling leadership to improve customer satisfaction scores by 12%; resolved 96% of L3 escalations within defined SLAs.
- Analyzed store-level and business-wide data, identifying key pain points such as low conversion stores, People Counting Machine audit analysis, underperforming stores; provided actionable insights that led to a 15% improvement in campaign targeting and a 2% uplift in sales conversion in focus clusters.
Senior Data Analyst
Mantri Developers
Bangalore
04.2022 - 11.2022
- Developed and maintained 200+ store-wise dashboards tracking performance, rent collections, and space utilization, enabling 95% on-time reporting for leadership reviews and supporting data-driven leasing and occupancy decisions.
- Built and delivered 50+ strategic reports for CMD reviews and monthly operational KPIs, enabling data-driven decisions at the leadership level and improving visibility into mall performance metrics.
- Analyzed category-wise and departmental store brand performance across 30+ outlets, uncovering sales patterns and seasonal trends; contributed to sales forecasting accuracy improvements of 20% and informed merchandising and leasing strategies.
- Designed and deployed 30+ custom dashboards for leasing, legal, and commercial departments, streamlining cross-functional reporting and reducing manual data processing time by 30%.
- Maintained and tracked 200+ legal documents and commercial agreements, ensuring 90% compliance, timely renewals, and easy access for audits and leadership reviews.
- Analyzed performance KPIs across 1000+ stores, including run rates and revenue targets, enabling early identification of underperforming outlets and contributing to 15% improvement in sales target achievement.
Business Analyst – MIS
Wevo Communication
Bangalore
06.2019 - 12.2021
- Designed and analyzed 700+ dealer trade schemes across regions, leading to a 30% increase in dealer participation and a 20% boost in monthly sales; ensured incentive structures were aligned with target achievement and ROI benchmarks.
- Automated 30+ dashboards for sales, delivery, and inventory tracking using Excel reducing manual effort by 20% and improving reporting accuracy.
- Generated daily, weekly, and monthly MIS reports and run-rate analysis, supporting over 10 regional managers in meeting sales targets.
- Conducted ROI analysis for 40+ trade campaigns and dealer incentive schemes, ensuring alignment with business objectives and improving campaign profitability by 18%.
- Developed performance and ranking reports for Area Sales Managers (ASMs) and sales teams, increasing transparency and motivation across zones.
- Presented visual business review summaries to senior leadership on a monthly basis, driving informed decisions and aligning regional sales strategy.
Data Analyst – MIS
Ericsson
Bangalore
08.2016 - 11.2018
- Prepare daily weekly & monthly customer performance reports.
- Build dashboards for customer-facing teams and senior management.
- Flag SLA breaches and coordinate with delivery teams for resolution, Generate audit reports for customer reviews.
- Consolidate customer data from various systems (ServiceNow & ticketing tools)
- Provide end-to-end service performance dashboards for key customers, Address customer requests for ad-hoc reports or data deep-dives.
- Track customer SLAs: network uptime, incident response time, MTTR (Mean Time to Repair).
- Handle ad hoc customer requests for technical reports and analysis, Conduct periodic audits and reconciliations of reported data.
- Maintain documentation and metadata for KPIs and reporting logic, Monitor service-level agreements (SLAs) and ensure contractual obligations are met.
Education
Master of Business Administration - Marketing
Jawaharlal Nehru Technological University
Anantapur01-2016
Bachelor of Commerce - Account
Sri Krishnadevaraya University
Anantapur01-2013
Skills
- Tableau
- DSS
- SAP
- Salesforce
- MS Office Package
- Delbi Dashboard
- VI Portal
- We work
Certification
· Preparing Data for Analysis with Microsoft Excel
· Data, Everywhere
Timeline
CRM & Data Analyst
Reliance Retail Limited
12.2022 - Current
Senior Data Analyst
Mantri Developers
04.2022 - 11.2022
Business Analyst – MIS
Wevo Communication
06.2019 - 12.2021
Data Analyst – MIS
Ericsson
08.2016 - 11.2018
Master of Business Administration - Marketing
Jawaharlal Nehru Technological University
Bachelor of Commerce - Account
Sri Krishnadevaraya University
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