RAVIKUMAR RAJAN
Senior Promo Producer | Creative Editor | OTT Content Strategist
TAMILNADU
Summary
High-impact Creative Leader with 18 years of expertise in the Tamil broadcast and OTT ecosystem. Specialist in Channel Packaging and Brand Launching , having successfully designed the visual identity for Zee Thirai . Expert at creating 360-degree promotional assets for massive OTT originals (ZEE5) and GEC giants like Sun TV and Star Vijay . Now focused on leveraging deep industry insights to build the next generation of Tamil entertainment channels.
CORE COMPETENCIES FOR BROADCAST LAUNCH- Brand Identity & Packaging: Designing "Power-Packed" graphical looks for new channel entries.
- Promo Direction: Conceptualizing shoot-based promos that define a channel's "vibe."
- OTT & Digital Integration: Creating multi-platform assets (Trailers, Posters, Solder Content).
- Technical Mastery: 18 years of precision editing and storytelling across GEC & Movie genres.
- Talent Mentorship: Cultivating and leading teams of upcoming creative talent.
Overview
18
18
years of professional experience
Work History
Promo Producer
Zee Entertainment
07.2019 - Current
- Versatile media professional with seven years of experience driving high-impact promotional content across GEC (ZEE TAMIL), movie (ZEE THIRAI), and OTT platforms (ZEE5).
- Channel Launch Excellence (Zee Thirai): Independently handled the creative mandate for the channel's launch phase. I designed the complete graphical packaging and high-energy on-air promos that established its market position.
- OTT Asset Specialist (2022–2026): Strategized and executed creative marketing collateral for 10+ ZEE5 Original Web Series, including trailers, posters, and digital teasers.
- Creative Vision & Concept Design: Personally conceptualize and design the overarching visual themes for 10+ ZEE5 Original Web Series.
- Agency Management & Oversight: Act as the primary lead overseeing external creative agencies to ensure the delivery of high-quality static (posters/key art), and video assets (trailers/teasers).
- Quality Control & Art Direction: Review and refine agency outputs to ensure they align with the original creative vision and meet the "power-packed" brand standards of the network.
- 360-Degree Asset Management: Direct the creation of all marketing collateral, including social media 'soldier' content, motion posters, and promotional trailers.
- Platform Lead: Bridging the gap between linear TV and OTT content strategies to ensure brand consistency.
- Creative Conceptualization: Designing original visual identities and storytelling hooks for premium series.
- Agency and Vendor Management: Directing external studios to maintain high production value and on-time delivery.
- Art Direction: Overseeing the aesthetics of static key art, typography, and motion graphics.
- Stakeholder Leadership: Bridging the gap between the internal content team and external production agencies.
PROMO EDITOR
Star Vijay Television, Jaya Tv, Channel UFX, Editing Studios
05.2008 - 06.2019
- The Formative Decade: Mastered the pace of Tamil entertainment by editing reality shows, commercials, and movie trailers for the state's biggest networks.
- Developed a unique "Montage" style that blends technical speed with creative storytelling.
- Transformed the creative workflow by directing shoot-based promos for flagship shows.
- Managed the transition of show concepts into high-converting television campaigns.
- Generated interest in upcoming programming by crafting compelling promos and teasers.
- Contributed to increased viewership by designing attention-grabbing visual effects for promo videos.
- Improved overall quality of promo content by providing constructive feedback during regular review sessions with colleagues and supervisors.
Education
No Degree - Diploma in Computer Science
Crist The King Polytechnic College
Coimbatore, India 04.2001 -
Skills
Technical direction
Creative direction
Video editing
Post-production processes
Content writing
Schedule management
Event planning
Strong graphic and visual sense
Deadline management
Creative vision
Work Planning and Prioritization
Storytelling
Marketing and promotion
Music supervision
Camera and video staff direction
Timeline
Promo Producer
Zee Entertainment
07.2019 - Current
PROMO EDITOR
Star Vijay Television, Jaya Tv, Channel UFX, Editing Studios
05.2008 - 06.2019
No Degree - Diploma in Computer Science
Crist The King Polytechnic College
04.2001 -