Ravi Kumar RamaRao
Chennai
Summary
Date of birth: 26th March, 1974 SIGNIFICANT EXPERIENCE IN FINANCIAL SECTORS TELECOM & SERVICES Profit Centre Operations Strategic Planning Business & Sales Targets Channel Development Market Penetration / Customer Relationship Management Team Management Dynamic and result driven sales professional with 26 plus years of significant experience in customer and team management with proven skills to sustain, mentor and motivate the team members to attain both short/long term goals. Experience in handling National Accounts & International markets – OEM Segment Enhance the health of the channels by providing a better ROI and business derivatives by optimum utilization of available resources Expertise in identifying, troubleshooting, and conceptualizing and implementing measures for increasing operational efficiency and optimizing resource utilization. Core Competence in Operations, Sales, Business development, Team management, Project Management, Performance enhancement, Channel Management, Account Management for an optimized result. Delivered strategic methodologies for circle – FWP business in terms of geographic thrust and consumer segments; achieved benchmarks in developing and establishing ideal channel relationship. Instrumental in independently bringing up branch portfolio to a Rs. 73 crores mark, in HDFC Bank, Coimbatore district. Articulate and persuasive professional with domain knowledge of financial and telecom sector, having successfully enhanced business, product/market penetration while ensuring brand development. Proven skills on crisis management and problem solving Confident and poised in communicating with team members & clients at all levels. Possess high level interest in involving sports activities like Volley Ball and Table Tennis. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
28
28
years of professional experience
Work History
Asst. Vice President
Birla Cable Limited
07.2011 - Current
- Entrusted with the onus to expand and ensure business profitability
- Enhance market share while driving new business streams
- Responsible for promoting Fiber Optic, Structured Cabling & Copper Cables solutions to National and International segments by pursuing all the OEM Opportunities
- Mentor and monitor the sales across the country by optimum utilization of the resources
- Key Achievements:
- Instrumental in initiating and obtaining substantial OEM business
- Played a vital role in pursuing L&T CCTV projects in Maharashtra & Gujarat
- Instrumental in initiating and obtaining the Kannur International Airport Ltd project signed up with Siemens
- Currently handling a business size of around Rs.85 Crore with a team size of 5 members.
- Attended weekly meetings and special sessions of Leadership and Executive Leadership Teams and contributed to major administrative initiatives, policies and decisions.
- Generated financial and operational reports to assist management with business strategy.
National Head
TVS Interconnect Systems Ltd
08.2007 - 06.2011
- Structure Cabling, Special Projects & RF products Responsibilities:
- Entrusted with the onus to expand and ensure business profitability
- Enhance market share while driving new business streams
- Responsible for promoting Fiber products to BFSI, Telecom Operators and to Special Projects across the nation
- Mentor and monitor the sales across the country by optimum utilization of the resources
- Instrumental in initiating and obtaining the Tetra project signed up with International Airport
- Work in close coordination with the support functions to execute all the orders and projects achieving the target assigned and to ensure the business needs
- Providing On Job Training to the team members
- Ensuring a better ROI for the existing Channels and to pursue the retail opportunities
- Appointment of new channels to position the product range with increased network across the country
- To coordinate and participate in special tenders – SAARC Region
- To ensure timely collection of receivables for the business driven for the month
- Strategizing and framing innovative methodologies for promoting various range of products in the managements scope to aid the sales and revenue targets
- Key Achievements:
- Played a vital role in pursuing L & T projects in Chennai, Bangalore, Pondicherry, Bhopal etc
- Played an integral role in establishing and building the brand for TVS ICS, to steer in both supplies and services division
- Developed and provided a better ROI and product support for the channels handled during the profile tenure
- Handled a Business Size of USD 650 million
Business Head - FWP Business
Reliance Communications
01.2006 - 08.2007
- Entrusted with the onus to expand and ensure profitability for the FWP business
- Enhance market share while driving subscriber acquisition
- Proactively provide strategic direction for circle – FWP business in terms of geographic thrust and consumer segments
- Increase market penetration for high end handsets
- Maximize revenue per subscriber through recharge initiatives and increase FWP visibility
- Work in close coordination with the cluster heads to achieve and meet business goals
- Build and establish channel relationship for rapport building amongst distributors and franchises.
Product Manager
Reliance Communications Ltd
09.2002 - 08.2007
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Monitored market trends and competitor performance to update promotional strategies.
- Analyzed metrics to measure product performance.
- Reviewed new opportunities to drive business strategy at planning sessions.
Sales Manager
09.2002 - 01.2006
- Headed the team managing DSA's of products entailing wireless telephony, handsets, and accessory and enterprise solutions
- Entrusted with the responsibility to plan, organize, lead and control the sales team with an objective to achieve and exceed sales targets, ensure optimum distribution of the company products in the circle
- Provide inputs for planning and assigning sales volume to the DSA's, while meeting manpower requirements in consultation with the channel partners
- Interact with the sales staff and facilitate achievement of sales objectives, monthly and annually
- Formulated and designed area plan of the sales executive in consultation with the channel partner to obtain optimum coverage cost effectively
- Effectively implement both marketing and promotional programs for the local market, monitor and ensure effective and efficient implementation of the same, provide feedback with recommendations to enhance effectiveness
- Resolved customer complaints by adhering to the process
- Gave inputs for developing and managing incentive programs to be used during special periods
- Monitored and reviewed daily, monthly and weekly activity reports and suggested appropriate programs
- Implemented company policies and monitored channels outstanding accounts
- Led, mentored and motivated the sales team while driving them to achieve defined targets
- Evaluated performance and skills of the sales executives and accordingly recommended training, hiring and de-hiring
- Key Achievements:
- Successfully achieved set targets of the respective DSA's
- Independently developed 5 DMA's, created benchmarks in developing and establishing dealer relationship
- Played an integral role in establishing and building the brand for Reliance Communications Ltd., as one of the top preferred telecom operators.
Branch Manager
HDFC Bank Ltd
09.2000 - 01.2002
- Maintained friendly and professional customer interactions.
- Assessed employee performance and developed improvement plans.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Engaged employees in business processes with positive motivational techniques.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Generated financial and operational reports to assist management with business strategy.
- Examined customer loan applications for loan approvals and denials.
- Implemented service improvements to enhance sales cycle.
- Prepared internal and regulatory financial reports, balance sheets and income statements.
- Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
Sales head
Kotak Mahindra Primus Ltd
01.1997 - 01.2000
- For auto, personal and consumer loans on all aspects, sales, credit and collection Tamil Nadu excepting Chennai
- Proactively sold premium products of the bank to premium clients and also enabled cross selling of multiple products
- Monitored, led and managed direct marketing associates and DMAs
- Ensured and established dealer relationship, coordinated for branch collections and kick started operations for the branch
- Effected credit appraisal for eligible customers
- Key Achievements:
- Promoted to the position of a Branch Manager within a year's time
- Instrumental in developing 15 DMAs in my region, achieved assigned targets, played a lead role in developing dealer relationship while successfully establishing the brand of HDFC bank as one of the top preferred financiers
- Achieved business volume to the extent of Rs
- 73 Cr, encompassing 2850 live contracts
- Ensured 0% delinquency throughout the job tenure and achieved milestones for generating quality business with 0% delinquency
- Looked after direct selling, managed dealers and direct marketing associates
- Developed and established the broker network, coordinated for branch collections and ensured uninterrupted business growth
- Incessantly conducted business meetings with the DMAs at regular intervals, planned and executed monthly targets
- Undertook review for DMA executives to evaluate the quality of sourcing, penetration and closing
- Ensured portfolio management through profitable way of business
- Key Achievements:
- Elevated to the position of a Sales Officer from a Dealer coordinator
- Successfully developed individual broker network to the extent of 23 brokers
- Effectively developed business volume of Rs
- 1.50Cr consistently on a monthly basis
- Won the Honda City Contest and went to Bangkok for achieving sales of 23 Honda city cars against 12 cars in 2 months
- Regular interacting with the collection department for collecting over dues when required.
Dealer Coordinator
02.1997 - 12.1998
- Handled bookings and deliveries, generated enquiries at the dealer point
- Coordinated with branch operations and ensured smooth operations.
Sales Officer
Polar International Ltd
01.1996 - 01.1997
- Effectively managed retail dealerships and ensured regular follow-up for collections
- Responsible for the regions encompassing Tamil Nadu and Pondicherry
- Key Achievements:
- Independent in charge for creating retail dealerships for Sheffield, home appliances products across Tamil Nadu and Pondicherry
- Played a lead role in developing 600 dealers across Tamil Nadu and Pondicherry and generated profitable volumes of business through them
- Instrumental in handling collections for all business developed from these 600 dealers.
Education
PG Diploma - Sales & Marketing Management
T.A.T.T.I
2007
B.A. - Philosophy
Madras University
1996
Skills
- Recruiting and Hiring
- Policy Compliance
- Consulting
- Corporate Presentations
- Strategic Initiatives / Strategic Plan Implementation
- Decision Making & Judgment
- Strategic Planning
- New Business Pursuits
- Business Planning
- Business Development
- Operations Management
- Organizational Development
Timeline
Asst. Vice President
Birla Cable Limited
07.2011 - Current
National Head
TVS Interconnect Systems Ltd
08.2007 - 06.2011
Business Head - FWP Business
Reliance Communications
01.2006 - 08.2007
Product Manager
Reliance Communications Ltd
09.2002 - 08.2007
Sales Manager
09.2002 - 01.2006
Branch Manager
HDFC Bank Ltd
09.2000 - 01.2002
Dealer Coordinator
02.1997 - 12.1998
Sales head
Kotak Mahindra Primus Ltd
01.1997 - 01.2000
Sales Officer
Polar International Ltd
01.1996 - 01.1997
PG Diploma - Sales & Marketing Management
T.A.T.T.I
B.A. - Philosophy
Madras University
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