RAVI KUMAR SONI
Senior Sales & Marketing Manager
Mumbai
Summary
Medical Devices Sales & Marketing Professional
Offering 12+ years of experience in the healthcare industry, driving sales, marketing, and revenue growth across hospitals and AI-based diagnostics through both direct and digital channels. Proven expertise in building and scaling departments from the ground up, leading high-performing teams, and guiding organizations from the start-up phase to full expansion.
Successfully executed go-to-market strategies in India and the Middle East, with strong emphasis on strategic partnerships with international hospitals and diagnostic networks. Adept at aligning marketing initiatives with overall business objectives, fostering cross-functional collaboration, and delivering measurable business impact.
Recognized for developing and mentoring marketing professionals, creating a culture of continuous learning, innovation, and performance excellence.
Overview
12
12
years of professional experience
2013
2013
years of post-secondary education
4
4
Languages
Work History
Sr.Sales & Marketing Manager
FUJIFILM DKH PVT LTD
MUMBAI, MAHARASHTRA
09.2022 - Current
- Spearheaded overall marketing initiatives for AI-based CT Scan, 3D Mammography, and other advanced medical devices.
- Developed strategic relationships with top hospitals and diagnostic chains in India and the Middle East, strengthening business growth and market presence.
- Drove business development and partnerships across India and the Middle East, establishing strong networks with healthcare providers, and corporate clients.
- Led social and influencer marketing campaigns in the Middle East, significantly expanding patient inflow from the region.
- Managed a network of 150+ Arabic translators and agents to facilitate patient engagement and streamline international communication.
- Successfully initiated new partnerships to boost visitor numbers across all NURA centers in India.
- Participated in premier medical devices events in Muscat and India, showcasing Fujifilm NURA’s latest technologies to leading hospitals and diagnostic partners.
- Established Strategic Partnerships: Successfully initiated and closed multiple high-impact partnerships to drive footfall and business growth across all Fujifilm NURA Centers in India.
- International Brand Representation: Represented Fujifilm NURA at leading medical device conferences in Muscat and India, showcasing cutting-edge technologies to top-tier hospitals and diagnostic partners.
- Business Expansion Leadership: Spearheaded cross-functional teams for the successful launch of new centers, consistently surpassing sales targets across India and the Middle East.
- Data-Driven Marketing Execution: Executed performance-based marketing campaigns, optimizing multi-channel efficiency to drive lead generation and conversions.
- Media & Advertising Strategy: Developed and implemented integrated media advertising campaigns to enhance brand visibility and engagement.
- Brand Consistency Initiatives: Rolled out RTM (Round Table Meeting) strategies and CME (Continuing Medical Education) programs to ensure a strong, consistent brand presence.
- Revenue Growth through Marketing Innovation: Expanded revenue streams through targeted international and digital marketing initiatives, including region-specific strategies.
- Marketing Team Leadership: Built and led high-performing marketing teams, fostering a culture of innovation and collaboration, resulting in a 20% increase in team productivity.
- Strategic Planning & Execution: Developed and implemented comprehensive marketing plans, contributing to a 30% surge in sales within a short timeframe.
- Global Branding Strategy: Created and executed a unified global branding strategy, customized by region while maintaining a cohesive brand message. Closed Many new partnerships to create business flow at Nura Centers India.
- Contributed to significant healthcare gatherings in key cities like Mumbai, Delhi, Hyderabad and Bangalore
- Established and nurtured strong professional relationships with leading global organizations and healthcare companies, including TCS, L&T, Microsoft, Wipro, Infosys, Nyra Energy, Abbott, Microlab, Sun Pharma, Cipla, Lupin, Thyrocare, iGenetic Lab, Dr. Lal PathLabs, Agilus Diagnostics, Metropolis Labs, and numerous top-tier corporate hospitals across India & Middle East
SR MARKETING MANAGER - Domestic & International
SRL DIAGNOSTICS
11.2020 - 08.2022
- Managed Corporate & Digital Marketing Teams
- Tie-up with local diagnostic & pathologists in Dubai & Sharjah
- Tie-up with Hospitals in UAE & Oman
- Managed branding initiatives across all centers in India & UAE
- Organized promotional events for corporate clients and high-end residential areas
- Created additional franchise opportunities for medical professionals
- Established a new credit coding system specific to doctors and other healthcare professionals
- Established collaborations to enhance business opportunities through TPA & other insurance companies.
- Developed physician & other specialist-focused marketing strategies
- Established Doctor CME/RTM programs
- Handled COVID-19 cases throughout Mumbai City & Bulk corporate RTPCR testing
- Developed marketing plans grounded in thorough research and audience targeting
- Created initiatives for both existing and potential customers
- Teamed up with sales, finance, and logistics to drive business growth.
- Coordinates flyer distribution with local media and newspapers(ATL, BTL marketing)
- Evaluated potential locations for store expansion projects
Sr Sales Director-International
GLOBALMED SERVICES PVT LTD
09.2017 - 08.2020
- Handled Team India & Middle East & Africa/Asia , Europe
- Delivered medical repatriation services adapting to customer needs
- Worked on the ground in Oman Muscat & Dubai , and Sharjah for Client partnership
- Branding, international events, Leads creation.
- Region Handled India: Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune, Hyderabad
- Generate new leads through NRI Doctors & Embassies
- Tie-up with Embassies
- Visited for client meeting along with team
- Media and international branding and leads created
- Participating in international healthcare events
- Generated 80% revenue through HNI and NRI & Middle east
- Arranged air ambulance and road ambulance as per client requirement
- Arranged international patient paper work with embassy and provided local staff as per the requirement of the patient & their family.
- Visited Middle Eastern countries for international events
- Dispatched medical teams based on emergency needs
- Developed partnerships with corporate hospitals and other MNC
Sales Manager
KOKILABEN DHIRUBHAI AMBANI HOSPITAL & INSTITUTE
09.2016 - 10.2017
- Maintain relationship with established clients and patients across the Middle East and East Africa regions who come for treatment.
- Coordinating the pickup and facilitating the clearance of the medical visa for international guests to get the treatment at KDA.
- Extending an invitation to international doctors to visit KDA for a comprehensive tour of our infrastructure and facilities.
- Arranged a CME for international delegates and agents
- Conducting follow-up with existing patients to obtain strong referrals for AHC, as well as for chronic conditions and knee replacement cases.
SR BUSINESS DEVELOPMENT OFFICER
THYROCARE PVT LTD
07.2013 - 09.2016
Education
Bachelor of Business Administration - Business Administration
Madras University
Chennai, IN-TNSkills
Social media analytics tools
Interests
All Kind of Sports (Cricket), Traveling, Meeting with New Peoples
Timeline
Sr.Sales & Marketing Manager
FUJIFILM DKH PVT LTD
09.2022 - Current
SR MARKETING MANAGER - Domestic & International
SRL DIAGNOSTICS
11.2020 - 08.2022
Sr Sales Director-International
GLOBALMED SERVICES PVT LTD
09.2017 - 08.2020
Sales Manager
KOKILABEN DHIRUBHAI AMBANI HOSPITAL & INSTITUTE
09.2016 - 10.2017
SR BUSINESS DEVELOPMENT OFFICER
THYROCARE PVT LTD
07.2013 - 09.2016
Bachelor of Business Administration - Business Administration
Madras University
LANGUAGES
English: C2 Proficient
Hindi: C2 Proficient
Tamil: C1 Advanced
Punjabi: B2 Upper Intermediate
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