RAVI KUMAR SONI
Senior Sales & Marketing Manager
Mumbai
Summary
Offering 11+ years of experience in the healthcare industry, leading teams in premier healthcare organizations and managing revenue delivery via hospital & AI based Diagnostics sales, marketing, and digital channels. Skilled in establishing departments and teams from the ground up, motivating them to achieve ambitious goals, and scaling up from the start-up phase to full expansion. Demonstrated success in executing go-to-market strategies in India and the Middle East, with a strong focus on strategic alignment with international hospitals and AI-based diagnostics. Excel at fostering collaboration and cross-functional teamwork, ensuring alignment between marketing initiatives and overall business objectives. Dedicated to the growth and development of marketing professionals, fostering a culture of continuous learning and skill enhancement within the team.
Overview
12
12
years of professional experience
2013
2013
years of post-secondary education
4
4
Languages
Work History
Sr.Sales & Marketing Manager
FUJIFILM DKH PVT LTD
09.2022 - Current
- Managing overall marketing efforts for Fujifilm Nura Ai Screening Services
- Look for business partners and Marketing for Nura in Oman Muscat
- Social & influencer marketing in the Middle East to get many customers from the Middle east
- Maintain 250+ Middle east Arabic translators and agents.
- Tie-up with Medical Tourism Companies
- Attended Business health event in Muscat
- Initiated new partnerships to boost visitor numbers across all Nura Centers India.
- Leading cross-functional teams to launch new center, exceeding sales targets India & Middle east
- Executed data-driven marketing campaigns, maximizing channel efficiency
- Developed and executed media advertising campaigns
- Implemented RTM and CME for consistent brand presence
- Organized and implemented regular RTM & CME meetings each month
- Expanded revenue streams through international and digital marketing initiatives
- Highlights
- Built and managed high-performing marketing teams, fostering a culture of innovation and collaboration which resulted in a 20% increase in team productivity.
- Developed and executed strategic marketing plans, which drove a 30% increase in sales within a short period
- Created and executed a global branding strategy customized by region with one cohesive message.
- Designed and implemented digital and social media strategies with a focus on inbound marketing, consumer retention, SEM, affiliate marketing, re-targeting, and display marketing.
- Developed comprehensive marketing strategies across multiple media platforms to get more business for Nura Ai Center.
- Targeted A Category community partnerships across major cities in India
- Contributed to significant healthcare gatherings in key cities like Mumbai, Delhi, Hyderabad and Bangalore
SR MARKETING MANAGER - Domestic & International
SRL DIAGNOSTICS
11.2020 - 08.2022
- Managed Corporate & Digital Marketing Teams
- Tie-up with local diagnostic & pathologists in Dubai & Sharjah
- Tie-up with Hospitals in UAE & Oman
- Managed branding initiatives across all centers in India & UAE
- Organized promotional events for corporate clients and high-end residential areas
- Created additional franchise opportunities for medical professionals
- Established a new credit coding system specific to doctors and other healthcare professionals
- Established collaborations to enhance business opportunities through TPA & other insurance companies.
- Developed physician & other specialist-focused marketing strategies
- Established Doctor CME/RTM programs
- Handled COVID-19 cases throughout Mumbai City & Bulk corporate RTPCR testing
- Developed marketing plans grounded in thorough research and audience targeting
- Created initiatives for both existing and potential customers
- Teamed up with sales, finance, and logistics to drive business growth.
- Coordinates flyer distribution with local media and newspapers(ATL, BTL marketing)
- Evaluated potential locations for store expansion projects
Sr Sales Director-International
GLOBALMED SERVICES PVT LTD
09.2017 - 08.2020
- Handled Team India & Middle East & Africa/Asia , Europe
- Delivered medical repatriation services adapting to customer needs
- Worked on the ground in Oman Muscat & Dubai , and Sharjah for Client partnership
- Branding, international events, Leads creation.
- Region Handled India: Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune, Hyderabad
- Generate new leads through NRI Doctors & Embassies
- Tie-up with Embassies
- Visited for client meeting along with team
- Media and international branding and leads created
- Participating in international healthcare events
- Generated 80% revenue through HNI and NRI & Middle east
- Arranged air ambulance and road ambulance as per client requirement
- Arranged international patient paper work with embassy and provided local staff as per the requirement of the patient & their family.
- Visited Middle Eastern countries for international events
- Dispatched medical teams based on emergency needs
- Developed partnerships with corporate hospitals and other MNC
Sales Manager
KOKILABEN DHIRUBHAI AMBANI HOSPITAL & INSTITUTE
09.2016 - 10.2017
- Maintain relationship with established clients and patients across the Middle East and East Africa regions who come for treatment.
- Coordinating the pickup and facilitating the clearance of the medical visa for international guests to get the treatment at KDA.
- Extending an invitation to international doctors to visit KDA for a comprehensive tour of our infrastructure and facilities.
- Arranged a CME for international delegates and agents
- Conducting follow-up with existing patients to obtain strong referrals for AHC, as well as for chronic conditions and knee replacement cases.
SR BUSINESS DEVELOPMENT OFFICER
THYROCARE PVT LTD
07.2013 - 09.2016
Education
Bachelor of Business Administration - Business Administration
Madras University
Chennai, IN-TNSkills
Social media analytics tools
Interests
All Kind of Sports (Cricket), Traveling, Meeting with New Peoples
Timeline
Sr.Sales & Marketing Manager
FUJIFILM DKH PVT LTD
09.2022 - Current
SR MARKETING MANAGER - Domestic & International
SRL DIAGNOSTICS
11.2020 - 08.2022
Sr Sales Director-International
GLOBALMED SERVICES PVT LTD
09.2017 - 08.2020
Sales Manager
KOKILABEN DHIRUBHAI AMBANI HOSPITAL & INSTITUTE
09.2016 - 10.2017
SR BUSINESS DEVELOPMENT OFFICER
THYROCARE PVT LTD
07.2013 - 09.2016
Bachelor of Business Administration - Business Administration
Madras University
LANGUAGES
English: C2 Proficient
Hindi: C2 Proficient
Tamil: C1 Advanced
Punjabi: B2 Upper Intermediate
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