Ravi Prakash Ojha
Performance Marketing
Bengaluru
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful online marketing approaches. Experienced in developing marketing initiatives, increasing business success, and boosting sales. Excellent analytical, organizational, and decision-making abilities.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Performance Marketing Lead
Newton School
Bengaluru
12.2021 - Current
- Conduct regular conversion rate optimization audits & execute A/B tests, and user testing/feedback to improve conversion rates across the brands’ digital channels and assets
- Frequently reviewing multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommending optimization action plans to sales and marketing teams
- Continuously test and iterate learnings to find the best multi-channel paid mix.
- Setting the KPIs, particularly around sign-up, activations, cost-per-acquisition, and cost-per-activation.
- Work together with external agencies to optimize the delivery of the campaigns and discover new audiences.
- Manage and control large, high scale monthly Performance Marketing budgets(ranging from 10cr to 12cr)
- Develop, implement, and refine retention marketing strategy to drive cross-sell/upsell
- Gather market insights & do competition benchmarking
- Work closely with the Creative team on creative optimization and the Analytics team to draw actionable insights
- Conduct A/B experiments with clear success/failure metrics to improve campaign effectiveness across content, creative, etc.
- Brainstorming new ways of segmenting potential customers and communication channels, followed by rapid test pilots
- Part of the growth team; analyze the current acquisition channels and their performance across the funnel.
- Increased the lead flow by 5X and at the same time reduced the CAC by 27%.
- End-to-End Management of Google, Facebook, LinkedIn, Bing, Twitter, Quora, Reddit, Taboola, Sharechat, Outbrain, Instagram, Print, etc. Ads Campaign
- Validate optimization hypotheses through periodic A/B testing. Drive continuous improvement and optimization through experimentation, conversion rate optimization, retention, and re-engagement initiatives
Senior Digital Marketing Specialist
TechQRT
12.2020 - 12.2021
- PPC Campaign Management Across The Channels
- Creating SEO and PPC Audit Reports using Analytical Tools like SEMrush, Analytics, Ubersuggest, etc
- Managing SEO processes of national and international clients with Internet advantage
- Optimizing and advising on technical, content, and marketing aspects of clients' Websites in order to achieve higher visibility in Google's organic results for highly relevant keywords to attract a higher volume of quality traffic, better conversions, and a high return of investment
- Managing and Strategizing Social Media Campaigns mainly on LinkedIn and, in order to generate quality leads for the business using SALES FUNNEL
- Effectively measuring the desired actions on the Website in order to provide useful information to take online business decisions for associated, Email Marketing using CRM tools like Hubspot, Mailchimp, Zoho, etc
- Monitoring and handling website developments activities on CMS, Ex: Wordpress, Shopify
- A/B Testing of Campaigns for different landing pages to determine the best working environment for the ad copies
- Analytical market research to keep the online marketing strategies up to date
Assistant Manager
HDFC ERGO
09.2018 - 12.2020
- Successful creation of Google Ads Campaign for the HDFC products
- End-to-End Campaign and Delivery Management
- Social Media Optimization and Brand Awareness
- Trained HDFC employees regarding HDFC ERGO products
- On-Page Optimization
- Off-Page Optimization
- Market Research to identify the strategies of competitors
- Studying Google Analytics performance report
Digital Marketing Executive
TechQRT
Lucknow
12.2016 - 08.2018
- Social Media Optimization
- On-Page Optimization
- Off-Page Optimization
- Performance Reporting
- Email Marketing'
- Market Analysis
Education
PGDM -
Manipal Education Of Higher Educations
Bengaluru 09.2018 - 09.2019
B.Tech - Mechanical Engineering
Poornima University
Jaipur 07.2013 - 07.2017
Skills
Search Engine Marketingundefined
Timeline
Performance Marketing Lead
Newton School
12.2021 - Current
Senior Digital Marketing Specialist
TechQRT
12.2020 - 12.2021
PGDM -
Manipal Education Of Higher Educations
09.2018 - 09.2019
Assistant Manager
HDFC ERGO
09.2018 - 12.2020
Digital Marketing Executive
TechQRT
12.2016 - 08.2018
B.Tech - Mechanical Engineering
Poornima University
07.2013 - 07.2017
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