Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
Generic
RAVI RANJAN

RAVI RANJAN

Kolkata

Summary

Senior Category Manager with 10 years of experience in Sales & Marketing. Focused on developing sustainable business, fostering customers relationship, managing strategic partnerships, and over achieving business targets. Adept in analyzing competitive landscape and designing product version and implementing marketing strategies with dynamic team to exceed the business goals

Overview

10
10
years of professional experience

Work History

SENIOR CATEGORY MANAGER

TATA STEEL LIMITED
09.2020 - Current
  • Leading the portfolio of modular solutions for the brands (MobiNest/ChargeNest/EzyNest/SmartEzyNest)
  • Developed the roadmap for the modular category targeting long & short-term business opportunities with sales order increase
  • Managing category pricing/margins using product mix and cost optimization, leading to an increase in margins from 8% to 20%
  • Successfully identified and acquired new clients while consistently generating business from existing clientele, surpassing business targets
  • Branding activities- Ideated and launched a brand film on social media on Holi ’21 - #ApnoKeLiyeAageBadho with 2M+ views (organically) on 1st day of the launch
  • Established a retail promotion strategy- ATL/BTL activities (newspaper/magazine ads, radio promotion, roadshows, billboards, social media, etc.), event activations & referral policy to communicate the value proposition and increase brand awareness
  • Working with advertising and research agencies, production & media houses, IT Vendors to develop and execute lead generation campaigns for the brand like social media, paid promotions, etc
  • Creating the vendor ecosystem (Identifying prospects
  • Onboarding, vendor growth, evaluation, rating etc) to provide niche customer experience
  • Maintained enduring relationships with customers, resulting in repeat and referral business
  • Developed sales tools and processes to support business growth and enhance operational efficiency
  • Identified and reported key performance indicators to define successful category management.
  • Developed and executed competence development programs for Direct & Indirect Resources
  • Collaborated with cross-functional teams to develop and implement customer-centric strategies- supply chain, design, NPD and finance team to define, drive and launch improvements in the customer experience
  • Collaborated with teams to plan, implement, and manage product lifecycle strategies for the segment.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

TECHNICAL ACCOUNT MANAGER

HILTI INDIA
01.2017 - 09.2020
  • Handled Sales & Marketing division for Interior Finishing & Facade vertical for AP & Telangana region from 2017 to 2020 and doubled the business within 3 years of span
  • Launched Cordless construction tools (live YouTube/FB streaming and physical launch) in India in the year 2020 with targeted additional revenue generation of 6%
  • Worked closely with regional teams to develop and grow business through effective territory management practices
  • Involved in sustainable strategic partnerships with leading public and private-sector organizations (Key Accounts Customers)
  • Built strong customer base and mapped them on the engagement matrix Conducted market research and Voice of Customer (VOC) activities to identify customer needs
  • Developed and executed solutions to customer needs and drivers through hands-on engagement.
  • Presented technical presentations to clients to explain product features and benefits.
  • Cultivated and maintained strong relationships with customers to ensure a positive customer experience.
  • Developed and implemented product marketing plans to reach target customers.

ASSISTANT MANAGER

TATA PIGMENTS
08.2012 - 06.2015
  • Enhanced sales of Cement Paint in Eastern India through effective sales strategy and business planning
  • Skilled in managing multiple clients and delivering knowledge solutions for client’s business problems & processes
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Established effective communication between Sales and Production department
  • Redesigned Technical data sheets, product leaflets & stronger VFM Sheets
  • Maximized coverage within defined regions to penetrate organizations to utilize products.
  • Cultivated and developed strategic partnerships to build assigned territory.
  • Provided technical service to our End Users/Partners (Tata Steel) through “product and services business”
  • Built relationships with customers and community to establish long-term business growth.
  • Managed customer-centric operations and ensured high levels of customer satisfaction by consistently meeting delivery and service quality norms.

Education

MBA - Marketing

Institute of Management Technology
03.2017

Bachelor of Science - Chemical Engineering

Gandhi Institute of Engineering & Technology
06.2012

12th -

DAV Public School
Bokaro
03.2008

10th - Science

Chinmaya Vidyalaya
Bokaro
04.2006

Skills

  • Marketing Strategy Implementation
  • Go-To-Market Strategy
  • Sales & Business Development
  • P&L Management
  • Vendor Management
  • Category Development
  • Team Development
  • Customer Relationship Management
  • Key Account Management

Accomplishments

  • Squad Lead award- Dream-Team award in FY22 forhanding over 150 units of ITI centers across Karnatakain record time of 4 months, covering 11 lac Sqft
  • Re-designated from IC (Individual Contributors) to PL(People Leader) in FY22
  • Special appreciation for performance in Q4, FY21
  • Appreciation for overachieving the Sales Planconsecutively for 3 years FY17 - 19
  • Special recognition from the Mr
  • Michael Hilti (Trustee)for overachieving the Michael Hilti Challenge for 2consecutive years FY18 & FY19
  • Master Club Award winner FY 19 for highest sales &collection
  • Among Top 4 Sales Professionals in Hilti India for FY19
  • Winner of Winnovation for optimizing the existing Price
  • Engine and establishing Fair Pricing concept
  • ROTARY MAN- 2017 & 2018” & DFT Winner in FY 19 for
  • Highest industrial tool selling and DFT respectively
  • Highest employee performance rating throughout thetenure in Tata Pigments
  • CRM/ Brand Management / Business Developmentstrategy/ Key Account Management/ Team
  • Management/ Vendor Management/Inventory
  • Management/ Salesforce/SAP / MS Office

Additional Information

  • TATA MOTORS (Apr 2016- May 2016) Re-Launch of Tata Magic Iris in Vizag, AP Summer Intern with SAIL, Bokaro (2011) District Level Gold Medalist in Taekwondo Championship. Awarded 1st Prize in Robotics tech-fest held in my engineering college. Volunteer for Tata Engage, Tata Sustainability Group (TSG).
  • QUALIFICATIONS CORESKILLSINTERNSHIPS ECAPERSONALINFO ACHIEVEMENTS

Timeline

SENIOR CATEGORY MANAGER

TATA STEEL LIMITED
09.2020 - Current

TECHNICAL ACCOUNT MANAGER

HILTI INDIA
01.2017 - 09.2020

ASSISTANT MANAGER

TATA PIGMENTS
08.2012 - 06.2015

MBA - Marketing

Institute of Management Technology

Bachelor of Science - Chemical Engineering

Gandhi Institute of Engineering & Technology

12th -

DAV Public School

10th - Science

Chinmaya Vidyalaya

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