Ravi Ranjan Kumar

Marketing Manager – Business Development

As a Marketing Manager specializing in Business Development, I am responsible for overseeing the strategic management of the company’s YouTube channels, which collectively cater to a diverse audience across multiple regions and languages. My core responsibilities include:

• Securing Brand Collaborations: Driving B2B partnerships by negotiating and closing brand deals with agencies and companies directly seeking to leverage our YouTube platform for promotional campaigns.
• Strategic Channel Management: Managing the end-to-end operations of all YouTube channels, ensuring their growth, audience engagement, and monetization potential.
• Business Growth: Identifying and pursuing new business opportunities, establishing strong relationships with potential and existing clients to ensure long-term partnerships.
• Market Analysis: Conducting in-depth market research to understand industry trends, competitor strategies, and brand requirements to develop tailored promotional solutions for clients.
• Client Relationship Management: Acting as the primary point of contact for agencies and brands, ensuring smooth execution of promotional campaigns and fostering trust and collaboration.

Manager - Sales (Feb 2020 – Dec 2023)

In this role, I played a pivotal part in transitioning the company's operations during a major shift in business strategy. Until February 2020, the company primarily generated leads through calls related to personal finance. With the launch of the ffreedom app in March 2020, offering courses across three segments—Farming, Business, and Personal Finance—I took the lead in building and managing a dedicated in-house sales team for the Hindi language segment.

Starting during the pandemic, I successfully established a remote work-from-home sales team from March 2020 to May 2021. Post-lockdown, I scaled the operations by creating a fully operational in-house team comprising six team leaders and 75 agents. I oversaw recruitment, training, and performance management while ensuring the smooth implementation of new processes and driving sales performance to achieve organizational goals.

This role required strategic leadership, adaptability, and a strong ability to build and manage high-performing teams in a dynamic environment.

Assistant Partner Relationship Manager (Jan 2018 – Sep-2018)
Promoted to Manager (Sept 2018 – March 2020)

In this role, I successfully managed the end-to-end outsourcing process of the company's lead generation operations. Initially, as an Assistant Manager, I focused on identifying and onboarding partners across the country, setting up operational processes, and training their teams to align with company objectives.

In September 2018, I was promoted to Manager, where I took on the additional responsibilities of overseeing 13 outsourced centers, with a workforce of approximately 300 team members. From the Bangalore office, I led the operations, ensured seamless execution, maintained quality standards, and drove performance across all centers.

I managed this large-scale process until March 2020, delivering consistent results, strengthening partner relationships, ensuring operational efficiency, and achieving organizational targets.

Quality Analyst

As a Quality Analyst, my primary responsibility was to ensure the highest standards of performance and compliance in the company's lead generation process, which focused on insurance, investment, and loan-related services. My role included:

• Call Monitoring: Reviewing and analyzing customer calls to ensure adherence to established parameters, quality standards, and company guidelines.
• Performance Evaluation: Identifying gaps in communication, process adherence, or compliance during calls, and providing actionable feedback to enhance the overall quality.
• Training and Development: Conducting training sessions to address identified issues, improve team efficiency, and ensure consistent delivery of quality service.
• Process Improvement: Collaborating with teams to develop and implement strategies for improving call quality, customer satisfaction, and lead generation effectiveness.
• Compliance Assurance: Ensuring all interactions align with regulatory requirements and organizational policies, minimizing risks and maintaining credibility.

This role enabled me to contribute to optimizing the lead generation process, ensuring quality assurance, and fostering continuous improvement within the team.