Ravi Richard Bakhla

1. Marketing of Central venous and hemodialysis catheters

2. Assigning the overall target

3. Defining the product road map

4. Planning the various strategies to help the sales team to increase the sales.

5. Identifying key metrics and creating an MVP

6. Planning and organizing product launch

7. Giving SKU projections

8. Organizing CME/Workshops and participating in conferences.

9. Keeping good rapport with the end users and keeping in tabs with progress of the secondary sales.

10. Meeting with the stakeholders periodically.

11. Meeting with the end users.

12. Creating marketing peripherals like brochures, videos and other visual aids. Gifts for customers.

• Exceeded targets by building, directing and motivating high-performing sales team.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Finalized sales contracts with high-value customers.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
• Evaluated costs against expected market price points and set structures to achieve profit targets.

• Researched product's technical specifications and accurately communicated information.
• Continually expanded knowledge of Cryo, Water jet, electrosurgery product line.
• Trained and provided coaching to 5 junior team members.
• Liaised between customers and manufacturing to design new product.
• Giving demo to doctors and train them.
• Helping the channel partners team in their sales demo.
• Organizing CME/Workshops

Significant Achievements:

· Collaborated with a new channel partner and attained the yearly target

· Generated new potential accounts for navigation system

• Maintained energy and enthusiasm in fast-paced environment.
• Carried out day-to-day duties accurately and efficiently.
• Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
• Actively listened to customers' requests, confirming full understanding before addressing concerns.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Developed and implemented performance improvement strategies and plans to promote continuous improvement.

Significant Achievements:

· Recognized as the first to attain sales target (15 lakhs for H1)

· Presented the demo of EBUS across India

· Promoted to Senior Product Specialist due to extensive clinical and technical knowledge and managed entire South India

· Managed the team of 5 product specialist

· Initiated the workshop in one of the big government hospital for Cardiothoracic Department which was appreciated by the surgeons and the the principal company