RAVISH KUMAR
Programmatic Specialist
Hyderabad
Summary
Digital advertising expert and enthusiast with 8+ years of experience in Programmatic Buying, Advertiser Operations, Media Planning, Team Management, Account Management, Campaign Optimizations, Reporting and Client Servicing. In-depth online marketing and advertising work experience combined with enhanced technical skills. Equally effective at ideation, design, execution and review of project/campaign strategies. An effective communicator and a good team player with strong analytical, problem solving and organizational abilities. Strong marketing professional graduated from one of the Tier -1 Institutes in India.
Overview
10
10
years of professional experience
10
10
years of post-secondary education
3
3
Languages
Work History
Media Account Specialist
Google India Pvt Ltd
Hyderabad
12.2019 - 05.2023
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Managed key customers across multiple countries from Emerging markets cluster across agencies and partners in EMEA
- Developed and applied knowledge of advertising industry trends and synthesized with customer objectives in creating media solutions
- Partnered effectively with in-market sales teams and scaled delivery teams to deliver against customer objectives
- Measurement SME - Built custom solutions, drive various upskilling initiatives and solved various measurement challenges faced by specialists across all regions
- CO Solutioning - Collaborated with Practice team to drive CO Trainings for Specialists across multiple products such as Search, Insights, Video, Display and DV360 to move the CO readiness of EMEA from 33% to 78%. Facilitated 2 advanced CO skilling sessions for EMEA and AMER.
- Led the joint partnership efforts between Sales and Specialist teams in Emerging markets cluster to achieve business forecast metrics, improve quarterly planning and improve partnership.
Programmatic Consultant
Adobe
Bangalore
10.2018 - 12.2019
- Developing and deploying Programmatic strategies for Adobe's Ad Cloud
- Clients in Australia and New Zealand Collaborate with Client Partners to assist with Media Plan and Strategies to close the deals for advertisers in Australia and New Zealand market
- Post Sales Account Management to upscale business for advertisers
- Spearheading campaign optimization by providing in-depth campaign recommendations to consistently meet the KPIs
- Identify and seize opportunities in an account, create and support multi- product solution promotions and collaborate with the in-market sales team to create a growth strategy for high potential advertisers
- Contribute to documenting best practice guides, socialize scenarios that adversely impact performance and follow process guidelines.
QA Lead
Cognizant, Google
Hyderabad
12.2017 - 10.2018
- Worked at the client location; Post-check Quality Analysis of the entire Campaign Management Team at Cognizant Calibration of the all optimization tasks sampled with the external audits
- Responsible for New Hire Campaign Management Training for the first 6 weeks after Induction Weekly training sessions for the entire team on Best practices, Platform updates and Quality refreshers
- Shadow sessions and elaborate presentations to help multiple stakeholders understand the campaign management work
- Contribute to documenting best practice guides, socialize scenarios that adversely impact performance and follow process guidelines
Campaign Manager
Cognizant, Google, Google India Pvt Ltd
Hyderabad
12.2016 - 12.2017
- Worked at the client location, Manage account growth through implementation and involvement in campaign strategy, building, monitoring and optimizing campaigns (programmatic advertising) in DV 360
- Managing a portfolio of DV 360 and collaborating with the Account
- Strategists to implement the strategies/changes for all the programmatic campaigns in the DSP
- Use advanced optimization techniques and analyze trends to develop bid strategies, manage creative assets and make budget allocation decisions
Campaign Analyst
MediaMint, Vuchi Media Private Ltd
Hyderabad
03.2015 - 11.2016
- Worked for the digital marketing agency iCrossing owned by Hearst
- Corporation
- Managed ad operations of high budget campaigns of DirecTV in multiple
- DSPs such as DV 360, Turn and AppNexus
- Devised advertising and marketing strategies to meet the KPIs of various campaigns
- Prepared various weekly, monthly and quarterly advertising reports and derived insights for the future campaigns
- Facilitating sales by drawing insights based on various reports to effectively run current campaigns
Account Manager
Yardstick Educational Initiatives
Hyderabad
06.2013 - 02.2015
- Responsible for the smooth implementation of the hands on science program in schools across India
- Constantly training teachers and principals to ensure to successfully implement the program
- Led a team of 4 and achieved an up-selling target of 1.5M with 100% client retention
- Prepared reporting structures, feedback mechanisms and formats for the Account
- Management team
Education
Bachelor of Engineering - BE - Civil Engineering
Birla Institute of Technology And Science
Hyderabad 06.2008 - 06.2013
M.Sc(Hons) - Mathematics
Birla Institute of Technology And Science
06.2008 - 05.2013
Skills
Digital Media Plans
Accounting management
Media operations knowledge
Strategic planning
Critical Thinking
MS Office
Teamwork and Collaboration
Problem-Solving
Excellent Communication
Google Workspace
Training and Development
Timeline
Media Account Specialist
Google India Pvt Ltd
12.2019 - 05.2023
Programmatic Consultant
Adobe
10.2018 - 12.2019
QA Lead
Cognizant, Google
12.2017 - 10.2018
Campaign Manager
Cognizant, Google, Google India Pvt Ltd
12.2016 - 12.2017
Campaign Analyst
MediaMint, Vuchi Media Private Ltd
03.2015 - 11.2016
Account Manager
Yardstick Educational Initiatives
06.2013 - 02.2015
Bachelor of Engineering - BE - Civil Engineering
Birla Institute of Technology And Science
06.2008 - 06.2013
M.Sc(Hons) - Mathematics
Birla Institute of Technology And Science
06.2008 - 05.2013