Ravisha Chugh
Noida
Summary
Dynamic Product Marketing Manager with a proven track record in go-to-market strategies, competitive analysis, and content creation. Expertise in driving messaging and product narratives to enhance client engagement and market positioning.
Overview
10
10
years of professional experience
Work History
Product Marketing Manager
Fortra
11.2023 - 01.2025
- Lead Positioning & Messaging – Developed compelling, differentiated messaging for Fortra's Advanced Email Security and Data Security portfolio.
- Go-To-Market Strategy – Defined GTM plans for new capabilities,partnering with product management and sales to ensure launch success and sustained adoption.
- Content Creation – Produced datasheets, whitepapers, blogs, demos,and executive presentations that clearly communicate business value toboth technical and C-suite audiences.
- Competitive Analysis – Equipped sales, SEs, and partners with tools,training, and competitive positioning to articulate differentiation in high-stakes deals.
- Evangelism – Represented Fortra's email and data security solutions incustomer briefings, analyst engagements, industry forums, and webinarsas a trusted thought leader in SaaS and GenAI security.
- Influence Roadmap – Partnered with engineering to bring customer andcompetitive insights into product roadmap discussions, shaping futureproduct direction.
Senior Principal Analyst
Gartner
06.2019 - 11.2023
- Advised 1000+ global enterprise clients (CISOs, security leaders) on product strategy, vendor selection, and deployment across Email Security, DLP, Insider Risk, and Cloud Security
- Drove market research and competitive intelligence initiatives, shaping vendor positioning, pricing strategies, and go-to-market (GTM) approaches
- Collaborated with product marketing, product management, and leadership teams from top cybersecurity vendors to refine messaging, differentiation, and product narratives
- Influenced multi-million-dollar purchasing decisions by supporting RFP/RFI creation, vendor evaluations, and business case development
- Created high-impact thought leadership content (research reports, frameworks, presentations) used by both buyers and vendors to guide GTM and product strategies
- Delivered 100+ client engagements annually (webinars, workshops, advisory calls), driving awareness, educating buyers, and influencing market perception
- Enabled demand generation indirectly by shaping buyer journeys, evaluation criteria, and vendor shortlisting processes
- Acted as a strategic bridge between customer needs and product capabilities, translating real-world challenges into actionable insights for product, marketing, and sales teams
- Led presentations and sessions at global Gartner Security & Risk events, establishing strong thought leadership and executive presence
Information Security Analyst
Mckinsey & Company
03.2019 - 06.2019
- Investigating incidents related to Phishing.
- Managing events in Splunk and creating new alerts
- Working on security incidents on various tools like Windows Defender and Cofense
Information Security Associate
IHS Markit
10.2017 - 02.2019
- Perform and report vulnerabilities through popular tool Qualys.
- Investigate and manage events through Splunkincluding creation of alerts and dashboards.
- Investigate and perform log analysis through Varonis tool.
- Manage tasks related to AWS cloud security services such as GuardDuty and WAF.
Information Security Specialist
IBM
08.2014 - 10.2017
- Identify gaps on different OS and work towards its remediation.
- Successful implementation of compliance guidelines as per client agreement.
- Audit Readiness with the SME of Windows and Linux.
- Working towards automation of Linux compliance issues
Education
MBA - Marketing
NMIMS
12-2023
Bachelor of Technology -
MMU
05-2013
Skills
- Product positioning
- Go-to-market strategy
- Competitive analysis
- Content creation
- SaaS marketing
- Market research
Timeline
Product Marketing Manager
Fortra
11.2023 - 01.2025
Senior Principal Analyst
Gartner
06.2019 - 11.2023
Information Security Analyst
Mckinsey & Company
03.2019 - 06.2019
Information Security Associate
IHS Markit
10.2017 - 02.2019
Information Security Specialist
IBM
08.2014 - 10.2017
MBA - Marketing
NMIMS
Bachelor of Technology -
MMU