Ravuri Phani Kumar
Hyderabad
Summary
Programmatic Account Manager with 6 years of experience managing end-to-end digital campaigns for global clients. Proficient in DV360, CM360, and Google Ad Manager, with a strong focus on optimization and troubleshooting. Proven track record in achieving KPIs, training teams, and improving processes to drive results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Programmatic Account Manager
Adscholars Marketing India Pvt. Ltd.
12.2024 - Current
- Manage complete campaign lifecycle: trafficking, monitoring, pacing, reporting, optimization.
- Utilize Google Ad Manager and Boostr for campaign management and billing.
- Prepare and share monthly billing templates; ensure reconciliation accuracy.
- Created SOPs and quality checklists for AdOps and billing.
- Train and mentor new team members and manage client communications.
Programmatic Account Manager
Paragon Digital Services Pvt. Ltd.
Hyderabad
04.2022 - 07.2024
- Delivered day-to-day campaign operations including setup, QA, and optimization.
- Handled PMP deal configuration and troubleshooting (pacing, targeting, delivery).
- Acted as liaison with internal support teams for escalations and resolutions.
- Managed team training, process documentation, and quality control.
- Provided strategic insights for improving campaign performance and delivery.
Account Optimizer
Mediamint
Hyderabad
09.2020 - 04.2022
- Supported advertisers and account teams in achieving KPI targets.
- Troubleshot underperforming campaigns and provided optimization recommendations.
- Served as a mentor to new hires and reviewed their campaign performance work.
Business Operations Associate (DV360 Analyst)
Accenture
Hyderabad
08.2018 - 08.2020
- Setup and QA for programmatic campaigns on DV360.
- Worked on deal health, audience segmentation (1P/3P DMPs), and creative troubleshooting (VAST/VPAID).
- Pulled reports and analyzed campaign data for revenue insights and optimization.
- Collaborated with Google Product Specialists for campaign resolutions.
D2TS Senior Associate
Amazon
Hyderabad
11.2016 - 05.2018
- Resolved device-related and digital service issues (Kindle, Amazon apps).
- Processed customer refunds, replacements, and handled hardware/software cases.
Senior Process Executive
Cognizant
Hyderabad
10.2015 - 10.2016
- Handled business verifications and profile management for Google My Business.
- Educated clients on GMB setup and introduced them to Google Ads.
Customer Care Associate
Dell
Hyderabad
08.2014 - 05.2015
- Managed damaged product cases, processed refunds, and handled hardware/software escalations.
Education
MBA - Digital Marketing
MICA University
Ahmedabad09.2021
B.Sc. - Biotechnology
Loyola Academy
Hyderabad04.2011
Skills
- Campaign management and execution
- Programmatic advertising
- Client communication and relations
- Display and video advertising
- Customer relationship management
- Training and mentoring
Certification
- Display & Video 360
- Campaign Manager 360
- The Trade Desk
- Vistar Media
Languages
English, Hindi, Telugu
Awards
100% Attendance & Client Appreciation – Paragon Digital Services, Best RNR Award – Amazon, Spotlight Award – Cognizant
Timeline
Programmatic Account Manager
Adscholars Marketing India Pvt. Ltd.
12.2024 - Current
Programmatic Account Manager
Paragon Digital Services Pvt. Ltd.
04.2022 - 07.2024
Account Optimizer
Mediamint
09.2020 - 04.2022
Business Operations Associate (DV360 Analyst)
Accenture
08.2018 - 08.2020
D2TS Senior Associate
Amazon
11.2016 - 05.2018
Senior Process Executive
Cognizant
10.2015 - 10.2016
Customer Care Associate
Dell
08.2014 - 05.2015
MBA - Digital Marketing
MICA University
B.Sc. - Biotechnology
Loyola Academy