Summary
Overview
Work History
Education
Skills
Certification
Languages
Awards
Timeline
Generic

Ravuri Phani Kumar

Hyderabad

Summary

Programmatic Account Manager with 6 years of experience managing end-to-end digital campaigns for global clients. Proficient in DV360, CM360, and Google Ad Manager, with a strong focus on optimization and troubleshooting. Proven track record in achieving KPIs, training teams, and improving processes to drive results.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Programmatic Account Manager

Adscholars Marketing India Pvt. Ltd.
12.2024 - Current
  • Manage complete campaign lifecycle: trafficking, monitoring, pacing, reporting, optimization.
  • Utilize Google Ad Manager and Boostr for campaign management and billing.
  • Prepare and share monthly billing templates; ensure reconciliation accuracy.
  • Created SOPs and quality checklists for AdOps and billing.
  • Train and mentor new team members and manage client communications.

Programmatic Account Manager

Paragon Digital Services Pvt. Ltd.
Hyderabad
04.2022 - 07.2024
  • Delivered day-to-day campaign operations including setup, QA, and optimization.
  • Handled PMP deal configuration and troubleshooting (pacing, targeting, delivery).
  • Acted as liaison with internal support teams for escalations and resolutions.
  • Managed team training, process documentation, and quality control.
  • Provided strategic insights for improving campaign performance and delivery.

Account Optimizer

Mediamint
Hyderabad
09.2020 - 04.2022
  • Supported advertisers and account teams in achieving KPI targets.
  • Troubleshot underperforming campaigns and provided optimization recommendations.
  • Served as a mentor to new hires and reviewed their campaign performance work.

Business Operations Associate (DV360 Analyst)

Accenture
Hyderabad
08.2018 - 08.2020
  • Setup and QA for programmatic campaigns on DV360.
  • Worked on deal health, audience segmentation (1P/3P DMPs), and creative troubleshooting (VAST/VPAID).
  • Pulled reports and analyzed campaign data for revenue insights and optimization.
  • Collaborated with Google Product Specialists for campaign resolutions.

D2TS Senior Associate

Amazon
Hyderabad
11.2016 - 05.2018
  • Resolved device-related and digital service issues (Kindle, Amazon apps).
  • Processed customer refunds, replacements, and handled hardware/software cases.

Senior Process Executive

Cognizant
Hyderabad
10.2015 - 10.2016
  • Handled business verifications and profile management for Google My Business.
  • Educated clients on GMB setup and introduced them to Google Ads.

Customer Care Associate

Dell
Hyderabad
08.2014 - 05.2015
  • Managed damaged product cases, processed refunds, and handled hardware/software escalations.

Education

MBA - Digital Marketing

MICA University
Ahmedabad
09.2021

B.Sc. - Biotechnology

Loyola Academy
Hyderabad
04.2011

Skills

  • Campaign management and execution
  • Programmatic advertising
  • Client communication and relations
  • Display and video advertising
  • Customer relationship management
  • Training and mentoring

Certification

  • Display & Video 360
  • Campaign Manager 360
  • The Trade Desk
  • Vistar Media

Languages

English, Hindi, Telugu

Awards

100% Attendance & Client Appreciation – Paragon Digital Services, Best RNR Award – Amazon, Spotlight Award – Cognizant

Timeline

Programmatic Account Manager

Adscholars Marketing India Pvt. Ltd.
12.2024 - Current

Programmatic Account Manager

Paragon Digital Services Pvt. Ltd.
04.2022 - 07.2024

Account Optimizer

Mediamint
09.2020 - 04.2022

Business Operations Associate (DV360 Analyst)

Accenture
08.2018 - 08.2020

D2TS Senior Associate

Amazon
11.2016 - 05.2018

Senior Process Executive

Cognizant
10.2015 - 10.2016

Customer Care Associate

Dell
08.2014 - 05.2015

MBA - Digital Marketing

MICA University

B.Sc. - Biotechnology

Loyola Academy
Ravuri Phani Kumar