RAWOOF MOHIDEEN SHAH
Power BI Developer
Chennai
Summary
Detail-oriented Data Analyst with experience building Power BI dashboards, DAX measures, data models, and SQL-based analytics supporting operational and financial reporting. Strong background in data cleaning, validation, catalog management, and requirement gathering. Skilled in transforming raw datasets into clear business insights and improving reporting processes through structured BI development. Collaborative, analytical, and focused on delivering accurate, performance-optimized solutions.
Overview
2
2
years of professional experience
Work History
Data Processing Analyst
NIQ
06.2024 - Current
- Designed and maintained Power BI dashboards, supporting operational and performance reporting for business stakeholders.
- Developed DAX measures for KPIs, trends, and variance analysis, ensuring consistency across reports.
- Verified data checking for compliance, error and repeat data.
- Reconciled discrepancies between different data sources by conducting thorough investigations and resolving issues promptly when required.
- Applied Power Query (M) transformations to clean, standardize, and integrate data from multiple sources.
- Performed data validation, reconciliation, and quality checks to ensure the accuracy and reliability of BI outputs.
- Collaborated with business and operations teams to gather reporting requirements, clarify KPIs, and document business logic.
- Supported UAT activities by validating report outputs against source data, and addressing stakeholder feedback.
- Optimized report performance through model simplification and DAX optimization.
- Documented data flows, report logic, and assumptions to support maintainability, and handover.
Operations Analyst
OJ Commerce
08.2023 - 01.2024
- Built Power BI dashboards to track catalog performance, operational trends, and data quality metrics.
- Used SQL and Excel to clean, validate, and enrich large product datasets for reporting and analysis.
- Applied Power Query for data transformation, standardization, and repeatable ETL steps.
- Supported business rule documentation for product classification, hierarchy, and attribute logic.
- Automated recurring operational reports using Excel formulas and macros, reducing manual effort.
- Performed data quality analysis to identify inconsistencies, missing attributes, and rule violations.
- Worked closely with cross-functional teams to resolve data issues and align reporting outputs with business expectations.
Education
MBA - Operations & MIS
B.S. Abdur Rahman Crescent University
Chennai, India03-2023
B.Com -
Sadakathullah Appa College
Tirunelveli, India05-2021
Skills
Proficient in Power BI
KPI dashboard development
Experience with fact-dimension structures
Requirement analysis and documentation
Reporting for stakeholder engagement
Data validation and quality assurance
Results-driven BI development
Technical & Data Tools
DAX (CALCULATE, aggregations, basic time intelligence)
Power Query (M) for data transformation and cleansing
SQL (Joins, Filters, Aggregations, Validation Queries)
Row-Level Security (RLS) – implementation basics
Interactive Reports (Drill-through, filters)
Advanced Excel functions
Timeline
Data Processing Analyst
NIQ
06.2024 - Current
Operations Analyst
OJ Commerce
08.2023 - 01.2024
MBA - Operations & MIS
B.S. Abdur Rahman Crescent University
B.Com -
Sadakathullah Appa College