RAZI KHAN
Kalyan
Summary
Detail-oriented Content Creator with extensive knowledge of PIM and DAM use and digital marketing. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. Successful at posting frequently and using content management systems.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Specialist
Freelancing
04.2024 - Current
- Created mobile-friendly websites using responsive design principles, enhancing user experience across various devices
- Set up and customized WooCommerce for online stores, optimizing product pages, checkout processes, and payment gateways
- Implemented on-page SEO best practices, including meta tags, schema markup, and optimized content to improve search engine rankings
- Implemented search engine optimization techniques for improved website traffic and search rankings.
- Enhanced content quality by conducting thorough research and factchecking.
Content Moderator Lead
Accenture
04.2021 - 04.2024
- Collaborated with cross-functional teams, including marketing, design, and SEO, to ensure content alignment with overall brand messaging and objectives
- Utilized content management systems like PIM and DAM to publish, update, and organize digital content efficiently
- Conducted regular content audits, identifying areas for improvement, and implementing updates to enhance user experience and SEO performance
- Monitored and analyzed content performance metrics using analytics tools, adjusting strategies based on data insights to drive engagement and conversion
- Conducted regular quality assurance checks to maintain accuracy, consistency, and relevance of content
- Collaborated with internal stakeholders to gather requirements and feedback, ensuring content met business objectives and user needs
- Skills Learnt: Negotiation with Client, Handling Team, etc
Analyst
eClerx
03.2019 - 04.2021
- Identify opportunities for process refinement and standardization which includes pitching new ideas for client approvals
- Responsible for tracking KPIs like SLA, workflow management, strategy planning and execution, product lifestyle
- Effectively communicate process changes in Stand-up meetings
- Collaborating with internal and external stakeholders to make sure effortless delivery of the products with utmost quality
- Handling client communication and requirements and providing satisfactory solutions and optimizing processes
- Skills Learnt: SEO, Content Editing, Attributes creation, etc
Education
Bachelors in Engineering - Mechanical
University of Mumbai
01.2018
Skills
- WordPress
- HTML
- CSS
- PIM
- DAM
- Amplience
- Photoshop
- Microsoft Excel
- SEO
- Google Analytics
- Keyword Research Analysis
- Technical Writing Expertise
- Content Strategy Development
- Content Management Systems
- E-commerce Content Writing
- Digital Marketing
- Content Strategy
- Social Media Marketing
- SEO Strategies
- Email marketing campaigns
Languages
Fluent English
Fluent Urdu
Can read Arabic
Leadershipactivity
Lead a Team of 6 Content Coordinators, 05/2019, 04/2020, Responsible for the day to day running of team and tracking their SLA., Liaising and meeting with the Clients to discuss ongoing projects and setting future expectations.
Hobbies and Interests
- Playing Cricket
- Football
Certification
Foundations of Digital Marketing and E-commerce
Attract and Engage Customers with Digital Marketing
Timeline
Content Specialist
Freelancing
04.2024 - Current
Content Moderator Lead
Accenture
04.2021 - 04.2024
Analyst
eClerx
03.2019 - 04.2021
Bachelors in Engineering - Mechanical
University of Mumbai
Foundations of Digital Marketing and E-commerce
Attract and Engage Customers with Digital Marketing
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