Redish Fernandes
Thane West
Summary
I had joined GroupM Media India Pvt Ltd, Now WPP Media as Data Entry in 2002, after 6 months they shifted me in billing department as Billing Executive, after 1 year I was promoted to Commercial Executive. In 2006, I was promoted to Tv Operations Executive, in 2009 I was promoted as TV Operations Manager. In 2011, I was Promoted to Tv Sales Operation Manager. In 2012, I Completed change my profile to Cinema Operation Manager, looking after whole theatre ads of the Company. Then in 2022, I was promoted to TV Media Planner. Thought I worked in same Company i.e. GROUPM MEDIA INDIA PVT. LTD. now name changed to WPP Media since 2002 to 31st October 2025, but went changing profile. I thing is my achievement. Company gave me the opportunity to change my profile again and because I was capable.
Overview
25
25
years of professional experience
1
1
Language
Work History
Non-Biddable Media Planning Manager
GroupM Media India Private Ltd
11.2022 - Current
- Running Channel Share on 3rd party applications.
- Making Plans based on channel share and channel rate given by the buying team.
- Pre-eval (eval i.s.e., market wise GRP, channel-wise GRP, incremental reach, etc.
- Getting approval from the client on the plan along with the preevals.
- Preparing the Schedule and sending the same to the client for approval.
- After approval, send the plan to the operation team to raise the estimate.
- Following up with client approved estimate/PO.
- After receiving PO from client coordinating with ops team to send release order to channels and following up with client for edits / creatives.
- Getting confirmation on campaign live status on each channel.
- Sending daily Third-Party Monitoring report to client.
- Sending Post evals report after the completion of the campaign.
Operation Cum Billing Coordination Manager
GroupM Media India Private Ltd
05.2012 - 10.2022
- Preparing Estimates and sending the same to clients for Approval.
- Sending RO to Vendors and ensuring that the activity is started as per the date scheduled.
- Constantly coordinating with Vendors for better implementation of each campaign.
- Sending project-wise P&Ls and sending the same to the Billing Team for billing purposes.
- Maintaining MIS of Estimates, RO, and Billing (i.e., Cost and Revenue)
- Making sure that all bills are sent with proper supporting required.
- Keeping in constant touch with Collection team, to sort the issues if any on any delay in payment.
- Sending reminders to vendors to send bills which are due and coordinating with billing team to get the Job done.
- To send Proforma Invoice request with required documents for “ondavance” clients and to follow up with billing team to raise the Proforma Invoice and to make sure that activity is started only after the receipt of the advance payment.
- Meet with billing team to discuss monthly billing, to smoothen the billing process and get feedback from them if any issue face by them.
- Track status of bills submitted; identify issues and work to address rejections and reductions as they arise.
- Provide assistance to Billing Attorneys and clients regarding outstanding and/or short paid invoices.
Media Operation Manager (TV, Press, Radio, Outdoor)
GROUPM Media India Private Limited
01.2006 - 04.2012
- Top prepare MIS of Sales Channels, Revenue Statement, and Channel Spend monthly and send the same to the Business Team.
- To track inventory availability of Sales Channels / theatres daily.
- Sending Estimates to clients and sending the release order to channel based on the Estimate approval.
- Get Material created by the vendor according to the specifications given by Theatres.
- Sending Betas / Material to Channels / theatres and maintaining acknowledged copies.
- Coordinating with Channels / Theatre to make sure that the spots / activities get logged in as per R.O. and to ensure good placement of spots / ads.
- To make sure that the total data is into the system for billing purpose.
- To make sure all the spots / activities are carried as per RO sent to channel / Vendor based on daily monitoring report / Theatre Telecast Certificate and to make good where the spots / theatres are been missed.
- To get back to channels / Theatre for any discrepancy and to sort the billing disputes of Commercials if any.
- To track channel performance in terms of Prime & Non-Prime and give updates of the same to business team.
- Preparing outstanding reports monthly basis and sending to Agencies.
- Speaking constantly with Agency Payment teams.
- Arranging boys to deposit the cheques into the bank.
- Sending the cheques details to Head Office for accounting purpose.
- Updating the Outstanding statement each time payment is received from Agencies.
- Resolving issues of the bills which are under dispute or unpaid for long time. Sending reports to head office collections against outstanding every month.
Commercial Executive
GROUPM MEDIA INDIA PRIVATE LIMITED
04.2002 - 01.2006
- Responsible for timely and accurate billing (TV, Press, Radio & Outdoor, Cinema). Direct the daily management of billing operations, including bill generation, validation, and issuance, as well as performance issues related to the billing system
- Handle Client inquiries and reconcile accounts as needed, working closely with the Business teams to ensure timely recording of necessary adjustments.
- MIS – Spend i.e., billed, and unbilled status on monthly basis to Clients & H.O. Department. Following up for payments from Client.
- To coordinate for supplier payments and to ensure that payments made on or before the due date.
- Generate the following monthly analytical reports: Revenue, Billed/Unbilled, Service Tax, Space Payable and Billing Efficiency.
- Sending outstanding statement to client and follow-up for collection.
- Attending bills regarding queries from clients and arranging boys to collect the cheques. Closing in accounting system (Adept) every month and sending flash report to HO.
ACCOUNT ASSISTANT
NIKET METAL CORPORATION
01.2001 - 03.2002
- Maintaining daily accounts of sales and purchase
- Keeping track of stock
- Making monthly reports.
- Sitting with auditor for monthly audit.
- Taking care of office administration
Education
Sanitory Inspector Course - undefined
ALL INDIA INSTITUTE OF LOCAL SCIENCE
India03-1999
Bachelor of Commerce - undefined
ARTS AND COMMERCE COLLEGE OF AMBERNATH
MUMBAI, India03-1998
Skills
Microsoft Office
Social Media
Google Drive
Microsoft Powerpoint
Microsoft Word
Timeline
Non-Biddable Media Planning Manager
GroupM Media India Private Ltd
11.2022 - Current
Operation Cum Billing Coordination Manager
GroupM Media India Private Ltd
05.2012 - 10.2022
Media Operation Manager (TV, Press, Radio, Outdoor)
GROUPM Media India Private Limited
01.2006 - 04.2012
Commercial Executive
GROUPM MEDIA INDIA PRIVATE LIMITED
04.2002 - 01.2006
ACCOUNT ASSISTANT
NIKET METAL CORPORATION
01.2001 - 03.2002
Sanitory Inspector Course - undefined
ALL INDIA INSTITUTE OF LOCAL SCIENCE
Bachelor of Commerce - undefined
ARTS AND COMMERCE COLLEGE OF AMBERNATH