Reecha Singh

Dorms is a global leader in short-stay accommodation bookings with more than 2 million contracted beds.

• Worked on building the student housing accommodation business while managing three departments: Sales, Partnerships, Catalogue

Sales

• Recruited and trained the sales team, developed processes, and established a CRM system to track all platform-incoming leads
• Established and achieved the team's revenue goals through strong collaboration
• Deployed strategies to increase booking-season revenue

Partnerships

• Collaborated with student accommodation partners across the United Kingdom/Europe to add properties to the platform, scaling up to 2 lakh beds within the first six months of assuming this role
• Consistent relationship management to ensure the best possible rates for students

Catalogue

• Built the catalogue team from the ground up to list all contracted properties and maintain the inventory
• The team worked on maintaining and constantly updating the inventory with the latest information on all our properties

• Led a 50+ member sales operations team covering the UK, the US, and Australia while reporting directly to the Chief Business Officer to produce a GBV of over USD 50M
• Achieved a threefold increase in booking conversion rate by transforming the student customer journey on the platform from an antiquated "call centre" strategy to a student-centric, personalised, and results-driven experience
• Enabled payments during the booking process, resulting in enhanced revenue visibility and accelerated bookings

• As a key member of the launch team, assisted with establishing the international sales vertical in India
• Managed a team of 5 business development professionals with a quarterly revenue target of USD 2 million
• Executed cost-effective brand activation strategies, including designing digital marketing campaigns, marketing events, road shows, and property showcase events
• Developed a global and regional sales channel network to ensure sustainable growth and a steady flow of leads

• Aided clients all over the world by assisting them with their real estate investing needs
• Supervised a team of 5 portfolio managers who dealt exclusively with Dubai customers
• Collaborated with developers from more than 6 nations; based on the client's needs, presented profitable investment opportunities across the globe

• Responsible for all aspects of customer interactions, including outreach, negotiations, contracts, billing/invoicing, results tracking, and problem-solving
• Cross-selling and upselling to generate incremental revenue from existing clients
• Managed a portfolio of 48 key accounts

• Handled both domestic and international sourcing and vendor development
• Oversaw new store openings and supplied the product according to predetermined projections
• Devised and implemented marketing strategy for the brand across all mediums, including print, television, and digital