REECHEL MAHAPATRA
Bengaluru
Summary
Dynamic Growth Specialist with a track record of success at iNube Software Solutions, specializing in the development of Ideal Customer Profiles and effective outreach strategies utilizing HubSpot marketing. Demonstrated expertise in competitor analysis and content creation enhances brand visibility and engagement. Strong analytical thinking and communication skills drive data-backed marketing strategies.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Growth Specialist
iNube Software Solutions Limited
Bengaluru
08.2023 - Current
- Designed 100+ Ideal Customer Profiles for partnership and client onboarding
- Extracted 1000+ potential customer emails for HubSpot marketing, driving 5% outreach by the Growth team
- Conducted competitor analysis of key insurtech players for iNube, engaged 20+ MGAs on LinkedIn, and authored two blogs with 60+ views as part of content marketing
Social Media & Marketing Intern
NH 16 Farm Stay
03.2024 - 05.2024
- Reached out to 10+ potential influencers for NH 16 Farm Stay, assessing their expertise, experience, and pricing
- Crafted 5 engaging videos and 3 visually compelling posters for the fruit business, driving customer acquisition from 4 apartment residences
Marketing Intern
Outlook India Private Limited
07.2023 - 09.2023
- Researched newspaper readership in Karnataka and analyzed COVID-19's impact on the supply chain by visiting 10+ vendors
- Recommended YouTube ads, infographics, and hashtags to enhance brand visibility and engagement
- Analysed 1000+ data points on parameters like reading mode, gender distribution, and preferences
- Project Report Title: Impact of social media and digital audit of Outlook India magazine
Social concern Project
All That Grass
12.2022 - 01.2023
- Recommended standardizing jute accessory patterns to streamline production and reduce delivery time
- Evaluated and analyzed All That Grass's unique selling points for market positioning
Education
MBA - Marketing
Christ Deemed To Be University
Bangalore01.2024
B.com - Honors
Ramadevi University
01.2020
HSC -
DAV Public School, Unit 8
01.2017
Skills
- MS Office
- Canva
- LinkedIn marketing
- Instagram marketing
- Apolloio
- HubSpot Marketing
- Content management
- Analytical skills
- Communication
- Branding
- Content marketing
- Competitor research
Certification
- Content Management, Hubspot Academy
- Fundamentals of Digital Marketing, Udemy
Projects
- International Conference on Futuristic Trends (2024), SXCMT, India, and Global Conference Hub
Identified the best social media platforms and created data-driven campaigns for the Gen Z target segment, enhanced brand awareness, and loyalty by adapting to cosmetic industry trends
- Global Immersion Program (Study Tour), Eureka Education, Dubai
Evaluated Dubai’s business strategies and sustainability initiatives, and examined successful brand positioning and market dynamics in Dubai
Blogging Pages
- Case Studies & Marketing Strategies, https://medium.com/@reechel.mahapatra
- Short Stories & Poems, https://medium.com/@unfurlingtales
- Thought Leadership article, https:/inspo.expert/id/reechel?userID=2234
Timeline
Social Media & Marketing Intern
NH 16 Farm Stay
03.2024 - 05.2024
Growth Specialist
iNube Software Solutions Limited
08.2023 - Current
Marketing Intern
Outlook India Private Limited
07.2023 - 09.2023
Social concern Project
All That Grass
12.2022 - 01.2023
MBA - Marketing
Christ Deemed To Be University
B.com - Honors
Ramadevi University
HSC -
DAV Public School, Unit 8
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