Reefat Sayyad
Digital Marketer, Receptionists, Associate & Event Manager
Summary
Dynamic Digital Marketing Specialist with proven success at ZAPWMS in driving website traffic and enhancing brand visibility through innovative SEO strategies and engaging social media campaigns. Skilled in data analysis and effective communication, I excel at optimizing e-commerce performance and implementing targeted email marketing initiatives to boost customer engagement. I am highly adaptable and versatile individual, capable of seamlessly adjusting to various work environments and tasks. My flexibility allows me to thrive in dynamic settings, taking on new challenges and responsibilities with ease. With a positive attitude and willingness to learn and grow. My ability to adapt to changing priorities and circumstances makes me a valuable asset in today's fast-paced work landscape.
Overview
9
9
years of professional experience
Work History
Digital Marketing Specialist
ZAPWMS
07.2021 - Current
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented new strategies to improve click-through rates and conversion.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
- Conducted detailed market research to inform strategic planning and decision-making.
- Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
- Developed and executed targeted email marketing campaigns to enhance customer engagement and retention.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Managed search engine marketing budgets and tracked campaign performance.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- ORM: Monitoring and managing online reviews, feedback, and brand mentions.
- Web Analytics: Google Analytics, data analysis, and performance tracking.
- WordPress: Theme development, plugin development, customization, and maintenance.
- Visual Content Creation through Canva. Graphic design, visual content creation, and branding.
- Technical SEO: Website crawlability, indexing, and optimization for search engines.
- Presentation Skills: Creating engaging presentations using PowerPoint (PPT) and other tools.
Event Manager
BASE 52
01.2018 - 11.2018
- Organized travel arrangements for speakers and VIP guests as required, contributing to a positive overall experience.
- Increased client retention through proactive communication and excellent customer service.
- Streamlined vendor communication for improved efficiency in event planning and execution.
- Supported the Event Manager in overseeing all aspects of event production from concept to completion.
- Enhanced event experiences by coordinating and executing seamless logistics and operations.
- Contributed creative ideas during brainstorming sessions, leading to memorable and engaging events.
- Coordinated florists, photographers, and musicians for events.
- Delivered prompt payment for event vendors, venues, staff and transportation providers.
- Developed detailed event reports, documenting all aspects of each event.
Associate
Integreon
09.2017 - 11.2017
- Increased customer satisfaction by resolving complex issues and providing exceptional service at all times.
- Established strong relationships with key stakeholders, facilitating effective communication across departments and teams.
- Enhanced team productivity by streamlining communication and implementing efficient project management tools.
- Developed and implemented strategies to increase customer satisfaction and engagement.
- Analyzed customer data to identify trends and anticipate customer needs.
- Managed a diverse team of professionals, fostering an inclusive work environment that encouraged collaboration and innovation.
- Enhanced operational efficiency, implementing new software tools across departments.
- Enhanced customer loyalty programs, analyzing customer feedback for continuous improvement.
- Improved project delivery times with implementation of streamlined communication strategy.
Reception Administrator
Grand Hyatt Hotel
01.2016 - 04.2016
- Acted as a resource for staff regarding general inquiries or requests about policies or procedures within the company.
- Developed strong relationships with clients through professional correspondence via email or phone interactions.
- Maintained accurate records with efficient data entry, resulting in improved organization and accessibility of information.
- Assisted with event planning and coordination, contributing to successful company functions and gatherings.
- Increased efficiency by organizing and maintaining filing systems, allowing for easy retrieval of essential documents.
- Assisted in resolving administrative issues or tasks that arose during daily operations effectively.
- Streamlined office operations by managing appointment scheduling and coordinating meeting logistics for staff.
- Handled sensitive information with discretion, upholding strict confidentiality protocols at all times.
- Served as a reliable point of contact between employees and management, fostering open communication channels.
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
Education
SSC -
St.Xavier's High School
Mumbai, India 04.2001 -
HSC -
Yashodham High School And Junior College Commerce
Mumbai, India 04.2001 -
Bachelor of Commerce - Commerce
Thakur College of Science And Commerce
Mumbai, India 04.2001 -
No Degree - Digital Marketing
MCTA - Digital Marketing Institute
Mumbai, India 04.2001 -
MBA - Finance
Dr. D. Y. Patil Vidyapeeth
Pune, India 04.2001 -
Skills
Online/Digital marketing expertise
Organization
Strong attention to detail
Social media marketing & Social media optimization
Keyword research
Performance-driven email outreach
Market research and analysis
SEO (Search Engine Optimization)
Content creation
Google analytics
Campaign planning
Media buying & planning
Google analytics setup
Google business suite
Performance evaluation
Technical SEO
Google adwords
Testing and optimization
CRM management
Brand strategy
Online reputation management
Landing page design
MailChimp
Graphic design
Campaign management
Voice search optimization
Influencer marketing
Web analytics
Report preparation
Retargeting campaigns
WordPress management
Link building
Pay-per-click advertising
Effective interpersonal communication
Meeting organization
Timeline
Digital Marketing Specialist
ZAPWMS
07.2021 - Current
Event Manager
BASE 52
01.2018 - 11.2018
Associate
Integreon
09.2017 - 11.2017
Reception Administrator
Grand Hyatt Hotel
01.2016 - 04.2016
SSC -
St.Xavier's High School
04.2001 -
HSC -
Yashodham High School And Junior College Commerce
04.2001 -
Bachelor of Commerce - Commerce
Thakur College of Science And Commerce
04.2001 -
No Degree - Digital Marketing
MCTA - Digital Marketing Institute
04.2001 -
MBA - Finance
Dr. D. Y. Patil Vidyapeeth
04.2001 -
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