Reema Chaturvedi

Managed three media platforms for the group.

Pitaara Entertainment- Movies genre

• Researching Punjab market, demographics, spending patterns etc
• Tracked and onboarded regional and national clients to expand market presence.
• Manage the currently active clients
• Closing AFP/ Branded content deals with clients

Divya channel-Devotional

• Onboarding clients of devotional, ayurveda, pharma category.
• Bundling the channel in ongoing deals
• Creating festive offers and closing with relevant clients

Chaupal - OTT

• Approached digital agencies and client digital divisions to showcase regional market strengths for targeted audience engagement.
• Create a funnel of prospective clients who are planning to have promotional campaigns and approach with relevant proposals to evaluate.

• Handled Mumbai business for India TV for selected territories
• Territory ranging from Top clients of west zone to small agencies with SME clients
• To sell Non FCT, Events, and Digital for the channel
• Taking up non functional clients of top agencies and opening them for the channel
• To contact clients who have stopped promotions, advertise on mediums other than television, new in business
• Taken brand briefs from clients and agencies and helped to create concepts for brands
• Experience of resource handling and showing direction to effective business decisions

• Handling three channels Aaj Tak, Tez and Dilli Aaj Tak
• Profile of New Business Development
• To contact clients who have stopped promotions, advertise on mediums other than television, new in business
• Generate additional revenue out of events and special programs
• Daily focus on tracking new clients on all mediums, touch base with small agencies for the purpose
• Taking up nonfunctional clients of top agencies and opening them for the channel
• To sell Non FCT along with the FCT deals.

• Handling top agencies (All Mumbai agencies)
• Experience of handling all clients of top agencies
• Keeping track of upcoming campaigns and prior information of missing ads
• In depth study of about clients, their business, products and their variants and their focus markets
• Taking the regional route and approaching the State level heads of the regional offices of clients, to help advertising
• To keep updated on competition information and probable opportunities
• To approach clients for special offers like World water day, World Cup, IPL etc
• Co-ordinating inter team (agency focus, client focus) and interstate teams.

• Achieving revenue targets allocated on a monthly, quarterly and annual basis
• Generating additional revenue for clients from special initiatives like features and schemes
• Maintaining rapport with clients and agencies for easier business interactions
• Selling events and activations initiated by the publication- eg education fair, rural fairs, women's club
• Group selling for multiple products within the organization
• Training newly joined recruits.

• As an executive marketing & sales, presuming the responsibility of identifying prospects
• Customizing communication options for clients using media tools
• Contributing to all verticals of Jagran like yearbook, magazines, supplements, dot com, and special schemes to earn revenue
• Maintaining good relationships with media agencies, to ensure continuous revenue
• Giving the prospects full information about Print Media and the advantage of advertising
• Creating and maintaining relationship with existing clients as well as convincing new prospects to give Advertisements
• Responsible for negotiation of rates, closing the deal and following clients for clearing of payments
• Attaining the responsibility of handling art works till publication
• Getting new clients on board
• Analyzing and developing sales strategies for the company
• Understanding customer requirements and suggesting ways to achieve the marketing communication objectives
• Customer retention and grievance handling
• Assimilate client's requirements and employ new ideas, concepts and methods to implement them
• Businesses planning, identifying key / institutional accounts devises and implementing key solutions to achieve profitable growth.

• As an executive marketing & sales, presuming the responsibility of identifying prospects
• Giving the prospects full information about Print Media and the advantage of advertising
• Creating and maintaining relationship with existing clients as well as convincing new prospects to give Advertisements
• Responsible for negotiation of rates, closing the deal and following clients for clearing of payments
• Attaining the responsibility of handling art works till its pagination
• Analyzing and developing sales strategies for the company
• Conducting presentations and representing the company to Business houses
• Customer retention and grievance handling
• Assimilate client's requirements and employ new ideas, concepts and methods to implement them
• Businesses planning, identifying key / institutional accounts devises and implements key solutions to achieve profitable growth.

• Generating revenue for the magazines by getting advertisements for the same
• Achievements
• Was the first person to bring the print ad & online ad for the organization
• Have been able to achieve targets efficiently
• Has achieved targets more than specified.