Reem Khan
Dombivali
Summary
Social Media and Copywriting professional with 3+ years of experience in content creation, strategy, and campaign execution across FMCG, healthcare, wellness, and hospitality sectors. Seeking a long-term role where I can contribute to brand growth, craft impactful content, collaborate with creative teams, and evolve with the organization while driving measurable engagement and results.
Overview
4
4
years of professional experience
Work History
Social Media & Copywriting Manager
Jagruti Rehabilitation Centre & Olive Elder Care
07.2025 - 10.2025
- Planned and created monthly content calendars covering festive posts, awareness days, and niche mental-health related observances, ensuring every piece of content aligned with the brand’s mission and communication goals.
- Wrote scripts and social media copy that followed strict brand guidelines, maintaining a deeply empathetic, non-triggering, and supportive tone while crafting strong hooks, captions, narratives, and CTAs tailored for mental health and de-addiction content.
- Scheduled and published content across platforms, coordinating closely with designers and editors to deliver consistent, timely, and engagement-driven posts.
- Developed educational scripts and content around trending mental health topics, disorders, and wellness conversations simplifying complex subjects into accessible storytelling while staying sensitive, accurate, and stigma-free.
Achieved 80% growth in reel views and 95% increase in followers organically within 4 months. - Led YouTube channel management uploaded videos with SEO-optimized titles, descriptions, tags, cards, and end screens.
Grew subscribers from 1K to 1.48K (48% growth). Shorts consistently performed well, with multiple videos crossing 5K+ reach. - Oversaw full-scale video production, handled recce, shot planning, on-ground coordination, and ensured all production requirements were met for smooth execution.
Senior Social Media Executive
The Small Big Idea
10.2024 - 02.2025
- Collaborated with copywriters to create structured monthly content calendars, brainstorm ideas, and develop content strategies that aligned with each brand’s tone and objectives for Dabur Amla Arabia, Vatika Ethiopia, and Good Dairy.
- Developed pitch decks and presentations for clients, translating complex briefs into actionable strategies, creative directions, and campaign plans.
- Managed end-to-end social media delivery, including scheduling, posting, and coordinating with designers and video teams to ensure high-quality, on-brand content.
- Oversaw online reputation management, responding to comments, queries, and brand mentions, contributing to a 40% increase in engagement and follower growth.
- Analyzed KPIs and performance insights to refine content strategy, optimize engagement, and enhance overall campaign effectiveness.
Account & Copywriting Executive
AD Scholars
08.2023 - 10.2024
- Crafted high-converting copy for performance campaigns, including ad captions, hooks, and strong CTAs to boost clicks and conversions.
- Key clients handled: Tata Soulful Ragi Bites, Mondelez, Amazon Prime, The Leela, Radisson Blu, MakeMyTrip, Agoda, and MENA-based clients including Kia Motors, Centre Point, Blue Rewards, Hardee’s, McDonald’s, and Rani Drink. Developed copy and content for performance marketing and social media campaigns.
- Created and presented client pitches, explaining campaign ideas, media solutions, and expected outcomes.
- De-briefed client requirements into clear, actionable tasks for internal teams.
- Coordinated with creative teams to deliver standard banners, rich-media units, and video creatives.
- Handled daily client communication, clearly explaining services, campaign strategies, and next steps.
- Tracked campaign performance, monitored KPIs, and shared regular reports to keep clients aligned with goals.
Content & Copywriting Executive
GBIM Pvt. Ltd.
04.2022 - 07.2023
- Wrote engaging copy for social media posts, ad creatives, landing pages, and lead generation campaigns across Facebook, Instagram, LinkedIn, and Twitter.
- Developed brand-aligned content concepts and messaging for clients including Metamorphosis Clinic, Blue Tokai Coffee Roasters, The Bagel Shop, reNNovate,
- Created captions, hooks, and strong CTAs tailored to improve engagement, reach, and lead quality.
- Collaborated closely with clients to understand their tone, objectives, and communication style, ensuring content accuracy and consistency.
- Ensured timely delivery of all content and maintained a 95% on-time submission rate in a fast-paced environment.
Social Media & Digital Marketing Executive
AKT Associates
12.2019 - 06.2020
- Managed social media channels, handled YouTube uploads and optimization, and executed Google Ads campaigns for AKT Associates.
- Managed email marketing initiatives, optimizing open rates and subscriber engagement through A/B testing.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 80%.
Education
Advanced Digital Marketing - Digital Marketing
Media Mitra
Vashi 11-2019
Bachelor of Management Studies - Marketing
ICLES Motilal
Vashi03.2018
High School Graduation - Commerce
Tilak College
Vashi02.2015
Skills
- Social media copywriting
- Project management
- Social media campaigns
- Deadline adherence
- Proofreading
- Strong writing skills
Timeline
Social Media & Copywriting Manager
Jagruti Rehabilitation Centre & Olive Elder Care
07.2025 - 10.2025
Senior Social Media Executive
The Small Big Idea
10.2024 - 02.2025
Account & Copywriting Executive
AD Scholars
08.2023 - 10.2024
Content & Copywriting Executive
GBIM Pvt. Ltd.
04.2022 - 07.2023
Social Media & Digital Marketing Executive
AKT Associates
12.2019 - 06.2020
Advanced Digital Marketing - Digital Marketing
Media Mitra
Bachelor of Management Studies - Marketing
ICLES Motilal
High School Graduation - Commerce
Tilak College