Reena Singh

Key Responsibilities:

• Sales & Profit Growth: Drive year-over-year growth in sales and net profit through strategic planning and execution.
• Catalogue Management: Expand and optimize product selection to enhance visibility and sales.
• Marketing Optimization: Ensure budget efficiency by allocating marketing spend to high-impact channels.
• Inventory Management: Maintain optimal stock levels to prevent shortages and overstock situations.
• Pricing Strategy: Implement dynamic pricing models to stay competitive and maximize profitability.

Current Projects:

• Comparison Tool: Developing a tool to analyze and benchmark product differences, features, and pricing.
• Content Automation: Streamlining content creation and management through automation.
• Automated Pricing Comparison: Implementing a system for real-time competitor price monitoring and adjustments.

Responsibilities handled as an E-commerce and Category Manager:

Product Selection & Merchandising

• Identified and onboarded high-potential products to enhance category performance.
• Ensured proper product categorization, listing hygiene, and A+ content optimization for better discoverability.

Marketing and Promotions.

• Developed and executed category-specific promotions, discounts, and marketing campaigns to drive sales.
• Managed Deal of the Day (DOTD), ART, coupons, and other promotional strategies to boost conversions.
• Oversaw brand store management and supported sponsored product (SP) and sponsored brand (SB) ad campaigns.

Pricing and Profitability Management.

• Conducted competitive pricing analysis to optimize pricing strategies and profit margins.
• Managed dynamic pricing models and vendor negotiations to ensure competitive positioning.

Inventory & Supply Chain Coordination

• Monitored stock levels, and collaborated with warehouse and logistics teams for smooth operations.
• Managed inbound shipments and Fulfillment Center registrations based on RIS performance.

Vendor and Supplier Management

• Established and maintained strong vendor relationships, negotiating pricing and terms to ensure profitability.
• Collaborated with vendors to analyze competitor pricing trends, and adjust accordingly.

SEO and Content Management

• Optimized product listings using Amazon Pi to improve search rankings and conversions.
• Implemented content automation tools for efficient product descriptions and updates.

Financial & Reimbursement Management

• Prepared and managed monthly return reports, commission reports, expense reports, and reimbursement claims (including Switcheroo orders).

Cross-Platform Coordination and Account Health.

• Worked with online account managers to handle escalations, brand selection, and year-over-year growth discussions.
• Monitored account health, customer feedback, and negative reviews to ensure compliance and reputation management.

Reporting and Data Analysis

• Developed MIS reports for QTQ performance tracking and insights-driven decision-making.
• Created tools for automated pricing comparison and competitor benchmarking.

• Catalog & Listing Management: Oversee product listings, ensure accuracy, and maintain an organized catalog for better discoverability.
• Vendor Coordination: Work closely with vendors to onboard new products and expand the catalog with relevant offerings.
• Website Management: Handle operations for Kids Super Store, ensuring smooth functionality, and an engaging user experience.
• Category Management: Manage key categories, including Kids' Clothing, Shoes, Stationery, and Kids' Jewelry, optimizing product selection and sales performance.

• E-commerce Platform Management: Oversee operations for Amazon.in and IndiaRush, ensuring seamless catalog and listing management.
• Catalog and Listing Management: Manage product listings, maintain catalog accuracy, and coordinate with vendors for new product onboarding.
• Returns and Reimbursement Claims: Monitor product returns, process claims, and apply for reimbursements to minimize financial loss.
• Marketing Coordination: Collaborate with IndiaRush marketing managers to implement strategies for boosting sales and brand visibility.
• Category Management: Handle clothing and jewellery, optimizing assortment, pricing, and promotions to enhance category performance.

Responsibilities as an Office Administrator:

• Billing and Invoice Management: Handle billing processes, verify invoices, and ensure timely payments.
• Quotation Review: Check and validate quotations for accuracy, and compliance with company policies.
• Expense Reporting: Prepare and maintain expense reports, tracking operational costs for financial planning.

• Experience: Internal Auditor, Cumballa Hill Hospital.| CROSSWORD and AIRCEL Warehouse
  Duration: 1 year
  
  Key Responsibilities:
• Billing & Financial Audits: Verified patients' bills, OPD bills, and pharmacy vendor payments to ensure accuracy and compliance.
• Charge Sheet Review: Conducted daily checks on patient charge sheets, ensuring correct entries in the system.
  Tax Compliance: Ensured TDS deductions on contractor and professional payments were processed correctly and on time.
• Vendor Payment Audits: Reviewed pharmacy vendor bills and payments for accuracy, and timely processing.
• Reporting & Compliance: Prepared monthly audit observation reports, and submitted them to hospital management for review and corrective actions.