Reena Singh

Key Responsibilities:

· Sales & Profit Growth: Drive year-over-year growth in sales and net profit through strategic planning and execution.

Sales & Profit Growth (Amazon Marketplace):

FY23–24: Increased sales by 5%and improved net margin by 7%.
FY24–25 (Till Feb): Achieved 15% sales growth and a 5.5% rise in net margin, sustaining strong momentum.

Sales & Profit Growth (Shopify):

FY24–25 (Till Feb): Achieved 12% sales growth and an 8% rise in margin.

• Marketing Optimization: Improve budget efficiency by allocating spend to high-impact channels. Monitor marketing traffic based on sales and inventory, optimize GV performance, and support the marketing team in identifying high-traffic keywords using Amazon PI reports. Develop strategies to increase conversion rates and reduce ACOS for better overall performance.
• Inventory Management: Ensure optimal stock levels to prevent shortages and overstock. Develop strategies to clear excess inventory while closely monitoring returns to identify root causes. Highlight key issues to the appropriate teams to minimize returns and prevent overstock or deadstock situations.
• Catalogue Management: Expand and optimize product selection to enhance visibility and sales.
• Pricing Strategy: Implement dynamic pricing models to stay competitive and maximize profitability.

Current Projects:

• Comparison Tool: Spearheaded the development of a dynamic tool for analyzing and benchmarking product differences, features, and pricing. Worked closely with the tech team to create a seamless solution, allowing customers to compare multiple products and identify the best match with ease.
• Content Automation: Simplified content creation and management by developing an automated system. Built a database to retrieve content, images, and A+ details directly from official sources, ensuring efficiency and accuracy.
• Automated Pricing Comparison: Developed a real-time competitor price monitoring system to track market trends and adjust pricing automatically. Managed dynamic pricing models and negotiated with vendors to maintain a competitive edge and maximize profitability.

Responsibilities Handled as an E-commerce and Category Manager:

Product Selection and Merchandising

• Identified and onboarded high-potential products to enhance category performance.
• Ensured proper product categorization, listing hygiene, and A+ content optimization for better discoverability.

Marketing and Promotions.

• Developed and executed category-specific promotions, discounts, and marketing campaigns to drive sales.
• Managed Deal of the Day (DOTD), ARTs, coupons, and other promotional strategies to boost conversions.
• Oversaw brand store management and supported sponsored product (SP) and sponsored brand (SB) ad campaigns.

Inventory & Supply Chain Coordination

• Monitored stock levels, and collaborated with warehouse and logistics teams for smooth operations.
• Managed daily inbound shipments and Fulfillment Center registrations based on RIS guidelines.

SEO and Content Management

• Optimized product listings using Amazon Pi to improve search rankings and conversions.
• Implemented content automation tools for efficient product descriptions and updates.

Financial and Reimbursement Management

• Prepared and managed monthly return reports, commission reports, expense reports, and reimbursement claims (including Switcheroo orders).

Cross-Platform Coordination and Account Health.

• Worked with online account managers to handle escalations, brand selection, and year-over-year growth discussions.
• Monitored account health, customer feedback, and negative reviews to ensure compliance and reputation management.

Reporting and Data Analysis

• Developed MIS reports for QTQ performance tracking and insights-driven decision-making.
• Created tools for automated pricing comparison and competitor benchmarking.

• Catalog & Listing Management: Oversee product listings, ensure accuracy, and maintain an organized catalog for better discoverability.
• Vendor Coordination: Work closely with vendors to onboard new products and expand the catalog with relevant offerings.
• Website Management: Handle operations for Kids Super Store, ensuring smooth functionality, and an engaging user experience.
• Category Management: Manage key categories, including Kids' Clothing, Shoes, Stationery, and Kids' Jewelry, optimizing product selection and sales performance.

• E-commerce Platform Management: Oversee operations for Amazon.in and IndiaRush, ensuring seamless catalog and listing management.
• Catalog and Listing Management: Manage product listings, maintain catalog accuracy, and coordinate with vendors for new product onboarding.
• Returns and Reimbursement Claims: Monitor product returns, process claims, and apply for reimbursements to minimize financial loss.
• Marketing Coordination: Collaborate with IndiaRush marketing managers to implement strategies for boosting sales and brand visibility.
• Category Management: Handle clothing and jewellery, optimizing assortment, pricing, and promotions to enhance category performance.

Responsibilities as an Office Administrator:

• Billing and Invoice Management: Handle billing processes, verify invoices, and ensure timely payments.
• Quotation Review: Check and validate quotations for accuracy, and compliance with company policies.
• Expense Reporting: Prepare and maintain expense reports, tracking operational costs for financial planning.

• Experience: Internal Auditor, Cumballa Hill Hospital.| CROSSWORD and AIRCEL Warehouse
  Duration: 1 year
  
  Key Responsibilities:
• Billing & Financial Audits: Verified patients' bills, OPD bills, and pharmacy vendor payments to ensure accuracy and compliance.
• Charge Sheet Review: Conducted daily checks on patient charge sheets, ensuring correct entries in the system.
  Tax Compliance: Ensured TDS deductions on contractor and professional payments were processed correctly and on time.
• Vendor Payment Audits: Reviewed pharmacy vendor bills and payments for accuracy, and timely processing.
• Reporting & Compliance: Prepared monthly audit observation reports, and submitted them to hospital management for review and corrective actions.