Reena Singh

Key Responsibility:

Sales and Profit Growth: Increased sales and profit through smart planning and execution.

• Amazon Marketplace:
• FY23–24: Grew sales by 5% and improved net profit margin by 7%.
• FY24–25: Achieved 23% sales growth and a 4% net profit margin increase.

• Shopify:
• FY24–25: Grew sales by 11% and improved profit margin by 8%.

Marketing and Growth Optimization:

• Used the marketing budget wisely, focusing on the best-performing channels.
• Tracked sales and traffic to improve performance and reduce advertising costs (ACOS).
• Helped the team find high-traffic keywords using Amazon PI reports.
• Planned and managed discounts, promotions, Deal of the Day, and ads to boost sales.

Inventory and Supply Chain Management:

• Kept stock levels balanced to avoid shortages and extra inventory.
• Created strategies to clear excess stock and prevent dead stock.
• Monitored returns to find the cause and worked with teams to reduce unnecessary returns.
• Worked with warehouses and logistics to keep inventory moving smoothly.

Pricing and Profitability Strategy:

• Researched competitor prices to set the best pricing strategy.
• Used dynamic pricing tools to stay competitive and improve profits.
• Negotiated with vendors and suppliers for better pricing and deals.

Product Selection and Catalog Management:

• Expanded the product catalog to improve visibility and increase sales.
• Ensured products were well-listed, properly categorized, and optimized with A+ content.
• Worked with vendors to bring in high-demand products.

SEO and content automation:

• Automated content management to save time and improve accuracy.
• Retrieved content, images, and product details from official sources.
• Improved product listings using Amazon PI insights to boost search rankings.
• Managed Brand Store pages and updated product descriptions for better engagement.

Technology and Automation Projects:

• Comparison Tool: Created a tool to compare products based on features and pricing to help customers choose the best option.
• Automated Pricing Comparison: Set up a system to track competitor prices and adjust automatically.
• Content Automation: Developed a database to collect product details and images automatically.

Financial and Data Management:

• Managed monthly reports for sales, returns, expenses, and reimbursements (including Switcheroo orders).
• Created reports and data tools to track sales and improve decision-making.
• Built competitor benchmarking tools to compare prices and optimize strategies.

Cross-Platform Coordination and Account Health:

• Worked with account managers to handle brand growth and issue resolution.
• Monitored account health, customer reviews, and feedback to maintain a strong reputation.

• Catalog & Listing Management: Oversee product listings, ensure accuracy, and maintain an organized catalog for better discoverability.

• Vendor Coordination: Work closely with vendors to onboard new products and expand the catalog with relevant offerings.

• Website Management: Handle operations for Kids Super Store, ensuring smooth functionality, and an engaging user experience.

• Category Management: Manage key categories, including Kids' Clothing, Shoes, and Kids' Jewelry, optimizing product selection and sales performance.

• E-commerce Platform Management: Oversee operations for Amazon.in and IndiaRush, ensuring seamless catalog and listing management.

• Catalog and Listing Management: Manage product listings, maintain catalog accuracy, and coordinate with vendors for new product onboarding.

• Returns and Reimbursement Claims: Monitor product returns, process claims, and apply for reimbursements to minimize financial loss.

• Marketing Coordination: Collaborate with IndiaRush marketing managers to implement strategies for boosting sales and brand visibility.

• Category Management: Handle clothing and jewelry, optimizing assortment, pricing, and promotions to enhance category performance.

Responsibilities as an Office Administrator:

• Billing and Invoice Management: Handle billing processes, verify invoices, and ensure timely payments.

• Quotation Review: Check and validate quotations for accuracy, and compliance with company policies.

• Expense Reporting: Prepare and maintain expense reports, tracking operational costs for financial planning.

Experience: Internal Auditor, Cumballa Hill Hospital.|

CROSSWORD and AIRCEL Warehouse:

• Billing & Financial Audits: Verified patients' bills, OPD bills, and pharmacy vendor payments to ensure accuracy and compliance

• Charge Sheet Review: Conducted daily checks on patient charge sheets, ensuring correct entries in the system

• Tax Compliance: Ensured TDS deductions on contractor and professional payments were processed correctly and on time.

• Vendor Payment Audits: Reviewed pharmacy vendor bills and payments for accuracy, and timely processing.

• Reporting and Compliance: Prepared monthly audit observation reports and submitted them to hospital management for review and corrective actions.