Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

REENA SINGH

Noida

Summary

Indian Military Veterans Spouse / Performance Marketer with a strong passion and expertise in media buying, marketing strategy, campaign optimization, performance reporting, and analytics. I have hands-on experience managing ad campaigns on platforms like Meta, Google, Snapchat, Reddit, DV360, and e-commerce marketplaces.

Overview

11
11
years of professional experience

Work History

Assistant Manager: Digital Marketing

Nextra Developers LLP
07.2023 - Current
  • Deft in preparing and maintaining pay per click (PPC) campaigns with extensive knowledge in search engine marketing strategies.
  • Systematic, organized & hardworking team player with an analytical bent of mind, determined to be a part of a growth-oriented organization.
  • Expertise at handling marketing functions in co-ordination with internal / external departments for smooth online marketing operations.
  • An effective communicator with exceptional relationship management skills with ability to relate to people at any level of business and management.
  • Working with the SEO team on projects involving on-site and off-site optimization, positioning and the analysis of results. Involved in the operational aspect of the projects of Nextra Online, Nextra Communications and Nextra Developers.
  • Managing Google Ads, Facebook Ads and LinkedIn Marketing for Nextra Online, Nextra Communications and Nextra Developers resulting in a 50% increase in website traffic and a 30% decrease in CPC.
  • Created and managed product listing ads resulting in a 25% increase in revenue.
  • Implemented remarketing campaigns resulting in a 40% increase in conversions.
  • Developed and implemented A/B tests to improve ad performance and increase CTR by 10%.
  • Leading a team of 6, managing high-budget & social media accounts, working with creative team to provide direction on advertising assets.

Performance Marketing

Cyber Media Research & Services Limited
12.2021 - 06.2023
  • Brainstormed with the Marketing Manager to streamline SEM Channels, implement PPC Campaigns and Boost the traffic by 1000%.
  • Published CPC and CPI display ads on Google, Facebook.
  • Achieved the lowest CPC across the industry valued at USD 0.06 Per Click.
  • Responsible for continuously analyzing and optimizing a portfolio of Many Google AdWords accounts.
  • Managing all LinkedIn Advertising Campaigns for Many Clients (supporting 5 Campaign Manager internationally).
  • Evaluated data and made strategic recommendations through Google Analytics, YouTube Analytics, Facebook Insight, Google DFP and Shopify.
  • Responsible for driving traffic using SEO, Achieved SEO score of 81 by doing on-page SEO optimization.
  • Instagram that led to a 35% Increase in Sales.

Digital Marketing Specialist

Shivani Sales Agency
11.2020 - 11.2021
  • Created and Optimized Social Media Platform Pages (Instagram, FB and Built Ecommerce & Portfolio Website using WordPress.
  • Edited, and Published Content to share on all brand’s company social media profile.
  • Designed Social Media Post Graphics for Instagram and Facebook using Canva and Procreate.
  • Increased Social Media Engagement by 12% via implementation of a user-generated content campaign.
  • Created and implemented Digital Marketing Campaigns on Facebook and Instagram that led to a 35% Increase in Sales.

Digital Marketing Specialist

Paramilitary Forces Housing Welfare Society
09.2016 - 10.2019
  • Manage the company's social media accounts and post content on all social media accounts using POSTOPLAN tool.
  • Responsible for designing templates for social media using CANVA.
  • Analyzing & monitoring website traffic using Google Analytics.
  • Responsible for driving traffic using SEO, SEM, Facebook & Email Marketing.
  • Delivered a CTR of 7% for Facebook campaigns by doing A/B testing on content, creative & landing pages.
  • Reduced CPC by 30% for Google search campaigns by doing keyword optimization & improving quality score.
  • Achieved SEO score of 81 by doing on-page SEO optimization.
  • Responsible for designing template, developing content & executing email campaigns using Mailchimp and Responsible for analyzing & monitoring website traffic using Google Analytics.

Senior Analyst

Info Edge India Ltd. (Naukri.com)
12.2014 - 03.2016
  • Managing career site Manager (CSM) and job posting on Naukri portal. Interaction with the client regarding the career site and Face book tab creation where CNAME (canonical name) to be done in the C- Panel of the client website.
  • Track candidates through all stages of the recruitment cycle, Social Recruiting, Application Tracking.

Education

PG Certification - Digital Marketing & Communications

Mudra Institute of Communication (MICA) & UpGrad
Ahmedabad, Gujarat
01.2021

Bachelors of Technology - undefined

ABES Engineering college
Ghaziabad, U.P
01.2011

Skills

Social Media Marketing (Social media aggregator tools (Sprinkler, Hootsuite))

Marketing Analytics

SEO/SEM/PPC

Data analytics (Google Analytics, Adobe Analytics)

Websites

Timeline

Assistant Manager: Digital Marketing

Nextra Developers LLP
07.2023 - Current

Performance Marketing

Cyber Media Research & Services Limited
12.2021 - 06.2023

Digital Marketing Specialist

Shivani Sales Agency
11.2020 - 11.2021

Digital Marketing Specialist

Paramilitary Forces Housing Welfare Society
09.2016 - 10.2019

Senior Analyst

Info Edge India Ltd. (Naukri.com)
12.2014 - 03.2016

Bachelors of Technology - undefined

ABES Engineering college

PG Certification - Digital Marketing & Communications

Mudra Institute of Communication (MICA) & UpGrad
REENA SINGH