Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Timeline
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Reeshika Mukherjee

Reeshika Mukherjee

Senior Consultant | Data Analytics
Bengaluru

Summary

Experienced professional in business analytics with 5 years in service consulting field across industries like - Technology, Media and Retail around multiple geographies of Europe, US, Middle-East and APAC. Passionate about bringing changes in businesses leveraging insights from complex data and conceptualizing large scale automated dashboards and data solutions for various clients in the IT industry.


Overview

5
5
years of professional experience
4
4
years of post-secondary education

Work History

Senior Consultant

ERNST & YOUNG, GDS
Bengaluru
10.2022 - Current
  • Conceptualized & delivered automated dashboards on PowerBI for marketing & operations teams to track campaigns across EMEA & APAC, helping improve customer retention by 7% over 1 year
  • Performed customer segmentation based on the market surveys using advanced analytics & extrapolated results to larger legacy dataset for a client operating in education sector, improving conversion rates by 6% over 3 quarters
  • Spearheaded a team of 4 identifying root causes of declining user base of subscription-based product representing 70% of client’s topline, conceptualized strategies for new acquisitions, improving retention by c.12% over following 2 quarters upon adoption

Consultant

ERNST & YOUNG, GDS
07.2021 - 09.2022
  • Partnered with content strategy team to analyze customer journey, conceptualized social media performance reports using Google Studio & Adobe Analytics, informing marketing teams on campaign strategy leading to improvement in retention rates by c.5%
  • Managed a team of 4 to produce a regression-based forecasting model for a European market research firm to analyze an education sector survey report & predict future recruitment landscape on an annual basis
  • Initiated audit of current reporting environment of UK based client, identified & fixed lapses in data governance protocols by introducing documentation & standardization of codes, leading to improvement in data quality by c.10%

Senior Associate, Customer Success

CAPILLARY TECHNOLOGIES BENGALURU
Bengaluru
01.2021 - 06.2021
  • Engineered marketing strategy & customer segmentation protocols for loyalty program of UAE based key account in retail sector using K-Means clustering, improving customer engagement & revenue by c.9% over one year
  • Oversaw a multi-disciplinary team of 6 to automate reporting pipelines using Python/SQL, reducing reporting manhours by c.35%

Associate, Customer Success

CAPILLARY TECHNOLOGIES
03.2019 - 12.2020
  • Generated insights using Google Analytics for ecommerce businesses of FMCG key accounts across EMEA, informing marketing strategy about online campaigns, leading to enhancement of customer lifetime value by c.6%
  • Delivered quarterly & annual reporting on business performance KPIs for senior management of 8 key retail accounts in the Middle East, informing marketing teams on strategy around promotions & customer acquisition

Business Analyst

NBYULA
BENGALURU
08.2018 - 02.2019
  • Executed R Shiny dashboard for social media performance tracking by web scrapping, improving traction amongst target audience by 32% & reducing customer acquisition cost by c.8%

Education

Bachelor of Engineering - Information Technology

KIIT UNIVERSITY
01.2014 - 04.2018

Skills

Business Intelligence

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Accomplishments

  • EY Innovation- Agile (Learning Badge)
  • EY Analytics – Data Science (Learning Badge)
  • EY Analytics – Data Visualization (Bronze Badge)
  • SAP Certified Development Associate – ABAP with SAP NetWeaver 7.50 - issued by KIIT University
  • Data Science with R tool Certification by ExcelR Solutions

Additional Information

· Participant at EY Youth Mentorship Program - mentor youth in underserved villages of Karnataka imparting computer skills & conversational English

· Active volunteer with the Bangalore Covid Emergency Response Team during first wave of Covid, supporting slums in Bangalore with ration kits

Further Interests:

· Featured in the lead role for a Hindi music album on YouTube with over 1M views

· Won the title of Prativa Anwesana & was awarded by the Governor of Odisha for Odissi Dance

· Fashion Coordinator at KIIT University, designed costumes for the team in inter-college ramp shows, managing a budget of about US$50K

Timeline

Senior Consultant

ERNST & YOUNG, GDS
10.2022 - Current

Consultant

ERNST & YOUNG, GDS
07.2021 - 09.2022

Senior Associate, Customer Success

CAPILLARY TECHNOLOGIES BENGALURU
01.2021 - 06.2021

Associate, Customer Success

CAPILLARY TECHNOLOGIES
03.2019 - 12.2020

Business Analyst

NBYULA
08.2018 - 02.2019

Bachelor of Engineering - Information Technology

KIIT UNIVERSITY
01.2014 - 04.2018

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Reeshika MukherjeeSenior Consultant | Data Analytics